Document Type : Research Paper

Authors

• Nastaran Nasiri ¹
• Reza Moradpour ²

¹ Master of Architecture, University of Bojnord, Bojnord, Iran

² ,Assistant Professor, Department of Architecture, Faculty of Art, University of Bojnord, Bojnord, Iran

Abstract

As a key component of ecotourism, ecolodges play a crucial role in achieving its objectives. This research aims to investigate the impact of the architecture of ecolodges on tourists' satisfaction and loyalty in North Khorasan province. Employing a survey and correlation strategy with a quantitative approach, this study examines a population of ecotourists in North Khorasan, with a sample size of 128. The findings reveal that the median values for all variables were significantly lower than the expected median, highlighting a gap between tourists' experiences and their expectations. Furthermore, all architectural elements and features of the accommodations, except one variable, showed a significant positive relationship with satisfaction, desire to return, and desire to recommend the accommodations to others. Women reported significantly lower average scores for some variables compared to men. Moreover, the average scores varied significantly across different education levels and travel types.

Keywords

• Ecotourism Accommodation
• Ecolodge Architecture
• Tourists' Satisfaction
• Tourists' Loyalty
• North Khorasan

Main Subjects

• Rural-nomadic tourism planning