Tourism Management Studies

The model of creating an entrepreneurial attitude of tourism students (case study: tourism students of universities in Yazd province)

Document Type : Research Paper

Authors

Ali Saffari Darberazi 1
reza derakhshan 2
Morteza Bazrafshan 3
Ahmad Hajimoradi, 4

1 Assistant Professor, Department of Industrial Engineering, Bam Higher Education Complex, Bam, Iran

2 Master of Entrepreneurship Management – Tourism, Imam Javad Higher Education Institute, Yazd, Yazd, Iran.

3 Assistant Professor, Department of Tourism and Hospitality, Bam Higher Education Complex, Bam, Iran

4 assistant professor, Department of Management, Imam Javad University College,yazd,Iran

https://doi.org/10.22054/tms.2024.81237.2967
Abstract
The purpose of this research is to design a model for creating entrepreneurial attitudes among tourism students at universities in Yazd . The statistical population of this research includes two groups: tourism experts and tourism students from universities in Yazd province. To collect data, a questionnaire was used. Using the Interpretive Structural Modeling approach with the participation of 14 tourism experts, a pairwise comparison questionnaire was completed among the identified factors. Then, to fit the obtained model, the Structural Equation Modeling approach and Smart PLS software were used, The results of research showed that market opportunity has a positive and significant effect on a favorable business environment. Additionally, a favorable business environment has a positive and significant impact on government support, organizational and management ability, and entrepreneurial culture. Finally, factors such as experience and knowledge, entrepreneurial spirit, and collaboration and networking were influential on the power of creativity and innovation.

Keywords

Entrepreneurship
Tourism
Interpretive Structural Modeling
Structural Equation Modeling
Subjects
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Tourism Management Studies
Volume 20, Issue 69
Winter 2025
Pages 343-374

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