Document Type : Research Paper
Authors
1 Human Resource Management Dept., Faculty of Management, Kharazmi University, Tehran, Iran
2 ,Operation Management and Information Technology Dept., Faculty of Management, Kharazmi University, Tehran, Iran
3 not dependent on any organization
Abstract
This research is a systematic literature review of previous articles in order to identify the applications of virtual, augmented and mixed reality in tourist attractions and their benefits for tourists and service providers. A systematic search conducted using the academic databases of Web Science and Google Scholar. 140 articles were obtained, and after a filtering process, 62 of them were selected. 13 area of applications were found, which were classified into 8 groups as follows: Marketing, Reconstruction, Virtual tour of non-visitable attractions , Preserving intangible heritage and sensitive or decaying attractions, Increasing the attractiveness of attractions by creating a sense of presence or visual appeal, Navigation, Education with the help of virtual reality, Storytelling or Gamification, Displaying additional information or 3D models of attractions. This research helps DMOs and attractions managers to get a better understanding of these technologies and their applications.
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