Document Type : Research Paper
Authors
1 Human Resource Management Dept., Faculty of Management, Kharazmi University, Tehran, Iran
2 ,Operation Management and Information Technology Dept., Faculty of Management, Kharazmi University, Tehran, Iran
3 not dependent on any organization
Abstract
The use of new technologies in the tourism industry has directly impacted the creation of competitive advantages for attractions and attracting more tourists. Some technological advances today are augmented, virtual, and mixed reality technologies, all called extended reality. These technologies can significantly help marketing, the competitiveness of tourist attractions, and increase demand. This research is a systematic literature review of previous studies to identify the applications of extended reality in tourist attractions and their benefits for tourists and service providers. A systematic search was conducted using the academic databases of Web Science and Google Scholar. A total of 140 documents were obtained, and after a filtering process, 62 of them were selected. Thirteen areas of applications were found, which were classified into eight groups as follows: Marketing, Reconstruction, Virtual tour of non-visitable attractions (locations that are not open to the public or have limited access), Preserving intangible heritage and sensitive or decaying attractions, Increasing the attractiveness of attractions by creating a sense of presence or visual appeal, Navigation, Education with the help of virtual reality, Storytelling or Gamification, Displaying additional information or 3D models of attractions. This research helps destination management organizations and attractions managers better understand extended reality technologies and their applications. It can help them choose the most suitable technology for their needs and increase the return rate and profit by improving the tourists’ experience. It can also guide future researchers and developers of extended reality software in tourism.
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Main Subjects
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