Tourism Management Studies

Estimating the Recreational Value of Wetlands Using the Contingent Valuation Method (Case Study: Chaghakhor Wetland of Chaharmahal and Bakhtiari Province, Iran)

Document Type : Research Paper

Authors

Leila Faal Dastgerdi 1
Gholamhosein Moradi 2
Habib Ansari Samani 3

1 MSc Student, School of Natural Resources & Desert studies, Yazd University, Yazd, Iran.

2 Associate Professor, Faculty of Natural Resources and Desertification, Yazd University, Yazd, Iran

3 Department of Economics, Faculty of Economics, Management and Accounting, Yazd University, Yazd, Iran

https://doi.org/10.22054/tms.2024.80495.2949
Abstract
The tourism industry is one of the greatest sources of economic growth. To demonstrate the importance of tourism and convert it into monetary value, it is necessary to value tourist attractions using appropriate methods. In this study, the recreational value of Chaghakhor wetland in Chaharmahal and Bakhtiari province of Iran was estimated using the contingent valuation method, and the factors affecting the willingness to pay were investigated using the logit model. The sample size was determined based on Cochran's method, and then the data were collected using questionnaires and face-to-face interviews. The results showed that the variables "income", "occupation", "season", "the main purpose of visit" and "maximum suggested amount" have a significant impact on willingness to pay. Furthermore, the average monthly willingness to pay is 30,000 Tomans and the annual recreational value of the wetland is 1,956,521 Tomans per hectare, which indicates the high importance of the wetland for visitors.

Keywords

Chaghakhor wetland
recreation
tourism economy
willingness to pay
logit model
Subjects
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Tourism Management Studies
Volume 19, Issue 68
Winter 2025
Pages 331-362

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