Presentation Interpretive Structural Model of Destination-Based Factors Affecting the Attraction and Tourists Length of Stay (Case Study: Mashhad City)

Pourang, Nahid; Pourang, Ali; Ghayour Baghbani, Seyed Morteza

doi:10.22054/tms.2021.36648.2212

Document Type : Research Paper

Authors

¹ MSc., Department of management, Binaloud Institute of Higher Education, Mashhad, Iran

² PHD Student, Department of management, Faculty of Economics & Administrative Science, University Of Mazandaran, Babolsar, Iran.

³ Department of management, Faculty of Management and Accounting, Imamreza International University, Mashhad, Iran.

https://doi.org/10.22054/tms.2021.36648.2212

Abstract

Abstract
The main purpose of the present study was to classify destination-based factors affecting attracting tourists and their length of stay in Mashhad and provide interpretive structural modeling and clustering of these factors to assist tourism industry executives in this metropolis for optimal planning. A qualitative approach has been used to achieve this goal. Experts' opinions on the factors that could influence attracting tourists and their length of stay in Mashhad were collected through semi-structured interviews and questionnaire distribution. MICMAC analysis is used to classify the elements and validate the interpretive structural model factors in the study to reach their results and conclusions.
The results show that "legal and governmental," and "managerial" aspects as driver factors have a great influence on "welfare," "infrastructural," "economical," "socio-cultural," and "marketing" ones as related factors.

Keywords

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Presentation Interpretive Structural Model of Destination-Based Factors Affecting the Attraction and Tourists Length of Stay (Case Study: Mashhad City)

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References

Volume 16, Issue 53April 2021Pages 393-430

Volume 16, Issue 53
April 2021
Pages 393-430