Tourism Management Studies

Educational Tourism Values with Intermediate linkage in information technology on international students attraction In higher education

Document Type : Research Paper

Authors

Tayyebeh Barahouei 1
Rouhollah Bagherimajd 2

1 MSc, Educational Administration , Departments of Educational Management, Faculty of Education & Psychology, Sistan & Blouchestan University, Zahedan, Iran

2 Assistant Prof in higher education Management, Departments of Educational management, Faculty of Education & Psychology, Sistan & Blouchestan University, Zahedan, Iran

https://doi.org/10.22054/tms.2020.48152.2229
Abstract
The purpose of this study was to investigate the role of information technology in attracting international students by mediating the values ofeducational tourism in higher education. The method used in this study was correlational. Statistical population used in this survey faculty of universities of sistan and baluchestan based on a stratified random sample of171 peopel were selected. The research tool was three questionnaires, Educational Tourism Values, information technology and international students' attraction. Reliability and validity of all three tools were reported suitable. Analysis method was structural equation with Using PLS2 software. The results indicated, that influence of information technology has a directly and indirectly effect on Educational Tourism Values and international students attraction. Also, Educational Tourism Values had a direct impact on international students attraction. Universities can play a constructive role in attracting international students by planning, implementing and influencing information technology and paying attention to the valuesof education tourism.

Keywords

information technology
Educational Tourism Values
international students attraction
Tourism Management Studies
Volume 15, Issue 52
Autumn 2020
Pages 235-262

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