Document Type : Research Paper
Authors
Abstract
Today, world heritage sites have found special importance in the world, and tourists value these sites highly. This study tries to determine and prioritize the factors that matter for European tourists visiting these sites.
Using convenience sampling, a number of 207 questionnaires were distributed among European tourists visiting Naghsh-e-Jahanin Isfahan during Farvard in
– ordibehesht of 1391. Results of SEM analysis recognized all the four factors of “service experience”, “service quality”, “monetary costs” and “nonmonetary costs” to have positive significant influence on their overall evaluation index. Also, the factor of “service experience” was shown to have the first priority in the opinions of visitors.
Keywords
دلاور، علی ) ۸۸۱۱ (.
روش تحقیق در روانشناسی و علوم تربیت . ی تهران: نشر ویرایش.
ساروخانی، باقر ) ۸۸۱۱ (.
روشهای تحقیق درعلوم اجتماعی: بینشها و فنون تهران:
پژوهشگاه علوم انسانی و مطالعات فرهنگی.
کاظمی، مهدی ) ۸۸۱۱ (.
مدیریت گردشگر . ی تهران: سمت.
کلانتری. خلیل. ) ۸۸۱۱ (.
مدلسازی معادلات ساختاری در تحقیقات اجتماعی اقتصاد . ی
تهران: نشر فرهنگ صبا. چاپ اول.
تیموتی، دالن جی و جیان پی نیاوپان) ۸۸۳۱ (.
میراث فرهنگی و گردشگری در کشورهای در
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