Reza Malmir; Hamed Dehghanan
Abstract
The importance of establishing good relations between host communities and tourists due to the encounter of tourists with different customs and cultures has led to the emergence of global codes of ethics for tourism. Therefore, by following the ten principles of the universal codes of ethics of tourism, ...
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The importance of establishing good relations between host communities and tourists due to the encounter of tourists with different customs and cultures has led to the emergence of global codes of ethics for tourism. Therefore, by following the ten principles of the universal codes of ethics of tourism, the satisfaction of tourists will increase and it also brings the most effective type of advertising; the word of mouth, for the host communities. Due to the importance of the topics mentioned in the tourism industry, the present study examines the effects of tourism universal codes of ethics on satisfaction, as well as the effect of their satisfaction on the word of mouth advertising of incoming tourists of Iran. In terms of the purpose this is an applied research and in terms of the data collection method, this is of survey-correlation type. To this end, with regard to the unlimited statistical population, 384 foreign tourists in Iran were selected by random sampling. Using the standard questionnaire, the opinions of these people were reviewed and analyzed using structural equation techniques in SPSS and Lisrel software. The results of data processing indicate the status of satisfaction of tourists with the implementation of global codes of ethics of tourism. And also the positive impact of improving the status of global codes of ethics on the increased satisfaction of tourists was confirmed. It was also shown that the satisfaction of tourists has a positive and significant effect on word of mouth advertising.
Mir Mohammad Asadi; Adel Azar; Seyed Ali Naghavi
Abstract
The aim of this study is evaluation and analysis the services quality of selected traditional hotels of Yazd province based on domestic tourists’ perspective. This study is a type of applied research and in terms of research methodology, this is descriptive - survey study. The statistical population ...
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The aim of this study is evaluation and analysis the services quality of selected traditional hotels of Yazd province based on domestic tourists’ perspective. This study is a type of applied research and in terms of research methodology, this is descriptive - survey study. The statistical population of this study consists of two parts. In the first part, in order to identify the factors affecting the services quality of traditional hotels based on the logic of factor analysis models, a sample of 270 domestic tourists who visited Yazd province selected traditional hotels were selected using available sampling. In the second part, in order to measure the importance and performance of the services quality of traditional hotels, 200 domestic tourists who stayed in traditional hotels of Yazd during Nowrouz 1395 were selected by available sampling method to fill the questionnaire. The results of factor analysis showed that 7 factors of hotel physical facilities, sports and recreational facilities, traditional food and beverage, employees’ behaviors, hygiene, traditional spaces inside hotel and rooms, accountability systems, and service delivery are considered as factors affecting services quality. In addition, the results of the importance-performance analysis showed that there is a significant gap between importance and tourists’ perception in 4 factors of sports and recreational facilities, traditional food and beverage, employees’ behaviors, and accountability systems.
