Volume 19 (2024)
Volume 18 (2024)
Volume 17 (2022)
Volume 16 (2021)
Volume 15 (2020)
Volume 14 (2019)
Volume 13 (2018)
Volume 12 (2017)
Volume 11 (2016)
Volume 10 (2016)
Volume 8 (2015)
Volume 9 (2014)
Volume 7 (2013)
Volume 6 (2011)
Volume 5 (2010)
Volume 4 (2006)
Volume 3 (2005)
Volume 2 (2004)
Volume 1 (2003)
Keywords = tourism marketing
Number of Articles: 3
Tourism marketing among: Approach, Technique or paradigm
Volume 16, Issue 55 , September 2021, , Pages 357-388
Abstract
The aim of the present paper is to present an appropriate framework to explain the position of each marketing concept and determine the significance of tourism marketing among marketing concepts, in terms of approach, technique and paradigm. To do so and in the first step, functional and important concepts ... Read MoreFeasibility Study of Cultural Event Tourism Development and Its impact on Seasonal Demand Adjustment of tourist destinations Case study: Hamadan City
Volume 14, Issue 45 , June 2019, , Pages 35-56
Abstract
Tourist destinations, as the main focus of tourists’ attraction, play the fundamental role in the development of the tourism industry. A tourism destination appears distinctive and successful when new and unique experiences are provided to tourists. This task is responsible for tourism events.The ... Read MoreStudy of the Tourism Destination Image Formation Process and the Factors Affecting It
Volume 5, Issue 13 , November 2010, , Pages 139-168