Morteza Khazaei Pool; Abolfazl Tajzadehnamin; Hamid Zargham Boroujeni; Mehdi Karoubi
Abstract
This research has two main objectives, the first goal is to provide an entrepreneurial marketing model for the hotel industry in the Islamic Republic of Iran and the second goal is to measure entrepreneurial marketing and its effects on hotel performance. To do this research an exploratory mixed method ...
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This research has two main objectives, the first goal is to provide an entrepreneurial marketing model for the hotel industry in the Islamic Republic of Iran and the second goal is to measure entrepreneurial marketing and its effects on hotel performance. To do this research an exploratory mixed method (qualitative-quantitative) have been used. In the qualitative section, the researcher used qualitative content analysis to develop an entrepreneurial marketing scale and a model. To gather data; in-depth interviews have been used with 20 directors of 3, 4 and 5-star hotels in Tehran. In the quantitative sector, in order to collect data, three questionnaires of entrepreneurial marketing, financial and non-financial performance was used. Accordingly, 48 questionnaires of entrepreneurial marketing and financial performance and 384 questionnaires of non-financial have been gathered. For the validity of the questionnaires, Corrected Item-Total Correlation, content validity ratio, face validity, and confirmatory factor analysis were used and for reliability Cronbach's alpha and composite reliability (Dillon-Goldstein's rho coefficient) were calculated by using the Smart PLS software. The results showed that everything was appropriate. Structural equation modeling was also used to test the hypotheses of the research using Smart PLS software. The results confirm the direct impact of entrepreneurial marketing on financial performance and rejecting the mediating role of non-financial performance in transferring the effect of entrepreneurial marketing on financial performance
Mohammad Ali Firoozi
Abstract
The present research was conducted with the general objective of site selection of hotels in Ahvaz and with the specific objectives of the proper distribution of hotels in the city and reducing the traffic load caused by unnecessary trips. In this regard, we have two main questions and we are seeking ...
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The present research was conducted with the general objective of site selection of hotels in Ahvaz and with the specific objectives of the proper distribution of hotels in the city and reducing the traffic load caused by unnecessary trips. In this regard, we have two main questions and we are seeking to answer: 1. does the city of Ahvaz need new hotels? 2. If new hotels are needed, which areas are a priority for the construction of new hotels? In this study, according to five criteria of compatibility, accessibility, utility, efficiency, and safety, the main criteria for locating hotels in Ahvaz City have been extracted and classified according to expert opinions. The results of the research indicate that areas: “KuyehBustan”, “KuyehSepidar”, “Kian Pars (ShahidChamran St.)”, “Kourosh (KuyehMellat)”, “Azadegan St.”, “Naderi St. (Salman Farsi)”, and “Amanyeh St. (Enghelab)” and “KuyehTakhti area” enjoy the priority 1 for building new hotels. Furthermore, “Baharestan”, “Naderi (Strict of Hafiz St. to Chahar Rah)”, “Kian Abad”, “ChaharShir Region”, “KuyehNaft”, and “Lashkar Ahvaz Bridge Strict” regions have the priority number 2 for constructing new hotels
Mahmood Naderi Bani; Ali Delshad; Fatemeh Mohammadi; Marziyyeh adibzadeh
Volume 10, Issue 29 , April 2016, , Pages 69-93
Abstract
In recent decades, information technology (IT) has become a key element in all aspects of people’s lives, especially in their working and professional lives. Application of IT in various sectors, businesses and organizations and its increasing growth, has provided a special importance for investigating ...
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In recent decades, information technology (IT) has become a key element in all aspects of people’s lives, especially in their working and professional lives. Application of IT in various sectors, businesses and organizations and its increasing growth, has provided a special importance for investigating the effective factors of IT acceptance, especially in hospitality-related businesses. Despite of the essence advantages of IT, accepting and using of it, has encountered with the staff resistance. Therefore, the purpose of this study is to investigate the factors affecting hotel staff acceptance of information technology. Descriptive survey has been determined as the research methodology. The hotels’ staff in Shiraz city have been selected as the statistical population. SPSS20 software and Smart PLS have been used to analyze the collected data. The results showed that such factors as attitudes, common beliefs toward IT and subjective norms have a significant and positive impact on accepting and applying IT.
Mahmood Ziaee; Faranak Ranjbar Motalegh
Volume 8, Issue 21 , April 2013, , Pages 88-59
Abstract
Nowadays sustainable tourism development is no more considered as a choice but a necessity. In order to achieve sustainable tourism development, all actors in tourism system should undertake the sustainability commitments such as environmental commitment. The purpose of this paper is determining the ...
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Nowadays sustainable tourism development is no more considered as a choice but a necessity. In order to achieve sustainable tourism development, all actors in tourism system should undertake the sustainability commitments such as environmental commitment. The purpose of this paper is determining the level of environmental commitment in Tehran accommodation facilities, and identifying the factors that affect the propensity of managers of these units to adopt environmental considerations in this sector of tourism industry. Therefore the exploratory- descriptive research method is employed. Senior managers of 1-5 star hotels comprise the statistical population of this study. In addition to the descriptive statistics methods, various nonparametric inferential statistics tests are applied in analyzing the collected data.Findings of the study manifest that environmental management in the studied hotels can be classified into four levels of environmental commitment with most hotels situating at the basic level of environmental commitment (level 1). Also, according to the research findings “ cost saving” is the most important motivation and “heavy cost of establishing and implementing environmental management practices” is the main obstacle to the implementation of environmental practices. An important finding of this study is that public ownership, size of hotels and the type of their clientele affect achieving more advanced levels of environmental commitment. Environmental Commitment, Hotel, Environmental Management, Impact Factors, Tehran
mehdi karoubi; javad yousefi
Volume 5, Issue 13 , November 2010, , Pages 65-84
Abstract
Quality of service is one of the most important issues for competing service companies, and consequently using a method for service quality mesurment is of great significance. Although there is no consensus on the most appropriate method for this measurement, in this study, according to the literature ...
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Quality of service is one of the most important issues for competing service companies, and consequently using a method for service quality mesurment is of great significance. Although there is no consensus on the most appropriate method for this measurement, in this study, according to the literature review findings, using the SERVQUAL model for comparing hotel guest’s expectations and perceptions was preferred. Therefore, our focus in this article is on the different dimensions of service quality in SERVQUAL model, and SPSS 16 was employed to analyze these dimensions of our case study. The findings of the research are classified into two parts: the first part contains some information about demographical attributions of the respondents. The second part, are the hypothesis tests demonstrating that the perceived quality of service in Mashhad’s Homa II hotel is higher than expectations of Iranian guests.
