tourism management
Morteza Ahmadi; Mahmood Ziaee; Reza Vaezi; Gholamreza Kazemian
Abstract
This research has been achieved to recognize the type of dominant rationality in the Vision Plan of Heritage and Tourism Development in Iran. The tourism planning system in the world has experienced noticeable changes under the influence of transformations that took place in the philosophical and social ...
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This research has been achieved to recognize the type of dominant rationality in the Vision Plan of Heritage and Tourism Development in Iran. The tourism planning system in the world has experienced noticeable changes under the influence of transformations that took place in the philosophical and social paradigms in recent decades. The present research is based on interpretive epistemology and, regarding the methodological aspect, has been considered qualitative research. Archival studies and thematic analysis with explorative purpose were used for data gathering and analysis. Base on this study’s findings, instrumental rationality, with 48 themes out of 71 and its correspondent planning theory, rational planning, has been dominant in formulating the Vision Plan of Heritage and Tourism Development in Iran. Also, we observed a small share of other types of rationality among the themes recognized in the Vision Plan. Analysis and comparison of the share for each type of rationality made it clear that coordinative rationality has been ignored. Therefore, revising the Vision Plan regarding new approaches to tourism planning is inevitable. The research results indicated that applying coordinative rationality as a combination of various rationality types could pave the way for achieving tourism development objectives in Iran.Introduction Tourism planning has been transformed by theories such as communicative and participative approaches and paradigms dominating urban, rural, and regional planning. The emergence of alternative and sustainable tourism can signify these changes. This research aimed to recognize the type of dominant rationality on the Vision Plan-2025 for Heritage and Tourism Development in Iran endorsed by the Cabinet in 2004. The concept of rationality in this research is considered in the Alexander Model (2000) framework and based on new planning theories and contemporary tourism planning approaches. In the new age, called the post-rationality era, rationality in planning was redefined so that its meaning extended from instrumental rationality to include communicative, strategic, and coordinative rationality. Dominant planning approaches in the 1950s were physical and sectoral planning based on the traditional rational planning approach. Since the 1960s, the domain of planning extended to social-cultural areas and the concept of space, including human beings, their living environment, and economic, social, and cultural activities taken into account in planning. In the 1980s, a new approach to planning appeared that did not believe in top-down planning but believed in the host community's participation in planning and implementation.Materials and MethodsThe philosophical aspect of this research regarding epistemology was based on an interpretive approach. Understanding tourism and planning for tourism development requires understanding the multiple dimensions of tourism regarding social-cultural and economic aspects and interpreting the concept of the system for tourism stakeholders as well as policymakers. Considering the users, the research is applied and developmental research. The findings of this study can be used by tourism policymakers, planners, stakeholders, the scientific society, and researchers. The research area is cross-sectional, and the scale is national. This qualitative research's statistical population and data sources are the documents of mentioned Vision Plan. Data gathering and analysis were conducted following the qualitative research. This study used the Astrid-Sterling model of themes networks for thematic analysis. The researchers took five steps for coding and recognized basic themes, main themes, organizing themes, and global themes. Finally, a map of themes in the format of themes network of rationality in the Vision Plan was presented.Discussion and ResultsThe results of the literature review clarified two issues. Firstly, under the influence of planning theory and dominant paradigms on urban, rural, and regional planning, tourism development planning has changed in recent decades, leading to the emergence of alternative tourism approaches like responsible tourism, eco-tourism, community-based tourism, and sustainable tourism. Secondly, reconsidering the concept and dimensions of rationality in the recent century has a vital role in planning theory in such a way that the type of rationality in each era has been determinative of identifying the type of planning theory. For further explanation, we can refer to communicative rationality recognized in the 1980s by Habermas, considered the foundation of communicative planning theory. This approach was the reaction against instrumental rationality that was the basis for traditional rational planning theory. Therefore, the type of rationality is the determinant for the corresponding planning theory. Analysis of a total of 71 themes in the Vision Plan for Tourism Development in Iran indicated the share for each type of rationality, which included 48 themes (the maximum) related to instrumental rationality, ten themes to communicative rationality, nine themes to strategic rationality, and finally, four themes (the minimum) to coordinative rationality.ConclusionsWith the analysis and comparison of the share of various types of rationality in the Vision Plan of cultural heritage and tourism in Iran, we concluded that the dominant rationality for formulating the Plan had been instrumental. Regarding the lack of consideration for all types of rationality, particularly coordinative rationality in the Plan on the one hand, and the fact that more than 18 years have passed since the compilation of the Plan on the other hand, it is necessary to revise the Vision Plan, taking into accounts the coordinative planning theory in the following areas:- Establishment of a powerful coordinating institution with sufficient authority for making the related organizations cooperate in revising, formulating, implementing, supervising, and evaluating the Plan.- Integration of tourism policies and plans and linkage with the macro policies. Formulation and endorsement of tourism macro policies through the Supreme Council for Cultural Heritage and Tourism. -Formulation of a network for public-private participation and related stakeholders for developing tourism in Iran.
Fatemeh Khodabakhsh; Mahmood Ziaee; Mohammad Taghi Taghavifard; Mohamad saleh Torkestani
Abstract
The tourism industry is considered the driving force of economic development, but at the same time it is very vulnerable. The purpose of this study is to design a model of risk management in the Iranian hotel industry; the exploratory mixed research method was used in the study. The statistical population ...
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The tourism industry is considered the driving force of economic development, but at the same time it is very vulnerable. The purpose of this study is to design a model of risk management in the Iranian hotel industry; the exploratory mixed research method was used in the study. The statistical population ,in the qualitative section consisted of academic and tourism industry experts, and in the quantitative section, staff of four or five star hotels in Tehran. , Yazd, Isfahan and Shiraz povince in the summer of 1400.in the qualitative part of the study judgment and snowballs sampling methods were used . Findings from the interview then were categorized using open, axial, and selective coding. Based on the findings the tourism risk management model in the Iranian hotel industry in two dimensions (external and internal), consisting of 13 components and 62 indicators was designed and compiled and the model was approved.
Faranak Ranjbar Motalegh; Reza Vaezi; Mahmood Ziaee; Davoud Hoseinpour
Abstract
Policy agenda setting significantly affects tourism policies, describing which tourism issues make onto public policy agenda. Given the considerable gap in studying this stage, this paper seeks to explore Iran’s public policy agenda between 2013 and 2019 focusing on different types of tourism issues. ...
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Policy agenda setting significantly affects tourism policies, describing which tourism issues make onto public policy agenda. Given the considerable gap in studying this stage, this paper seeks to explore Iran’s public policy agenda between 2013 and 2019 focusing on different types of tourism issues. Conducting an archival study, data related to agenda indicators drawn from three institutional venues in Iran including legislative-led, executive-led and budget indicators. The results of qualitative content analysis of official documents showed that relatively a few numbers of the issues reached the agenda including those related to tourism management, developing tourism product, and enacting relevant rules and regulations. However, tourism marketing and tourism information management issues were less considered in the agenda setting process. It is argued that failure in getting different types of the issues on to the agenda could result in gaps in subsequent tourism policies, affecting tourism development.IntroductionConsidering Tourism as one of the fastest growing economic sectors, it is intorduced as an effective tool for economic development in Iran. Pursuing this goal, tourism policies play a vital role, since they determine the direction or course of action to develop tourism(Goeldner & Ritchie, 2009). However, the low contribution of tourism industry to Gross Domestic Product (GDP) of Iran (Bahmani & Namamian, 2021; Farzin, Abbaspoor, Ashrafi & Zargham Boroojeni, 2020) indicates that Iran’s tourism policies fail in pursuing their intended goals(Karoubi, Yavari Gohar, Zarea & Abbasi, 2020). Regardless of the quality of tourism policy, it is the successful transmission of tourism issues to the public policy agenda that assures policy formation in addressing these issues. In this regard, expolring agenda setting stage in public policy making could contribute to a better understanding of tourism policy making. Given the considerable gap in studying agenda setting, this paper seeks to explore Iran’s public policy agenda focusing on different types of tourism issues.Materials and MethodsThis study considers the status of different types of tourism issues on Iran’s public policy agenda over years between 2013 and 2019. Conducting an archival study, data drawn from three institutional venues in Iran including legislative-led, executive-led and budget indicators, looking for tourism related keywords in both title and context of the ofiicial documents. Qualitattive content analysis was used as the main method in two coding circles: open and axial coding. The emergent categories represent the main groups of the issues which made it onto the agenda.Discussion and ResultsThe relative share of tourism issues on the agenda was calculated through qualitative content analysis of 4800 officiacl documents including tourism policies, congressional hearings, tourism bills, Tourism proposals and the government spending. As a result, 486 documents were identified with focus on tourism issues. Minor changes in relative share of the issue on the agenda during 2013- 2019 reflect the failure in tourism agenda setting.Turning to the typology of the tourism issues, six categories identified: tourism management and organization, tourism product development, tourism rules and regulations, tourism marketing, tourism human resources and tourism information management. While the first three stood in the main category places in the most of the agenda indicators, issues related to marketing and information management has been less considered.ConclusionsUsing a variety of policy agenda indicators to study the transmission of different types of tourism issues to public policy process, this study differs from few past agenda setting research in the context of Iran in which only policies are explored.In conclusion, it is argued that the failure in getting different tourism issues onto the public policy agenda is one of the main challenges in tourism policy making and subsequently in tourism development in this country. Emphasizing on less considered issues as agenda setting priorities could effectively address the gaps in needed tourism policies. This paper suggests that participatory tourism management at macro level might facilitate the transmission of the tourism priorities towrads policy agenda.
mahmood ziaee; elmira soltani
Abstract
Global warming caused by excessive consumption of fossil fuels and carbondioxide emissions is becoming the most important environmental issue in theworld. Tourism industry causes 5% of total carbon dioxide and 14% of totalgreen house of the world. Energy consumption in tourism is in direct relationwith ...
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Global warming caused by excessive consumption of fossil fuels and carbondioxide emissions is becoming the most important environmental issue in theworld. Tourism industry causes 5% of total carbon dioxide and 14% of totalgreen house of the world. Energy consumption in tourism is in direct relationwith tourists behaviors. To succeed in changing unsustainable behavior andreinforce sustainable behavior should be aware of the factors affecting it. Thisstudy explores the factors affecting the tourists’ intentions to conduct lowcarbonbehaviors from a Protection Motivation theory perspective. Populationof the study consists of Tehran citizens of district 1, which are selected by multiStage Cluster Sampling. A questionnaire was used to collecte data. Foranalyzing collected data, structural equation modeling was used. Findings showthat variables of tourists “Perceived vulnerability”, “Perceived responseefficacy” and “Perceives self-efficacy” have the most effect on their low carbonbehavioral intention respectively
Mahmood Ziaee; Davoud Abbasi Karjegan; Gholamreza Kazemian; Mahdi Karoobi
Abstract
The purpose of this research is to provide the “Three-Dimensional Model of Tehran Tourism Management (TDMTTM)” using a two-stages exploratory mixed method design (qualitative-quantitative). At the first and second stages, content analysis and structural equation modeling have been used, respectively. ...
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The purpose of this research is to provide the “Three-Dimensional Model of Tehran Tourism Management (TDMTTM)” using a two-stages exploratory mixed method design (qualitative-quantitative). At the first and second stages, content analysis and structural equation modeling have been used, respectively. The validity of questionnaire is as content and face validity. Content validity ratio (CVR) and content validity index (CVI) was estimated to be 0.69 and 0.79, respectively. The obtained reliability in Cronbach's Alpha coefficient method is 0.933 and in split of method is 0.0806, respectively. The sample comprises of 400 persons of tourism managers, experts, and professors, from whom the total of 387 valid questionnaires. Were obtaind the The results show that it is necessary to consider structural, environmental, and content factors in designing Tehran Tourism Management Model, and accordingly. “ The Three-Dimensional Model of Tehran Tourism Management (TDMTTM) was developed.”.
