Zohreh Fanni; Mojtaba Barghamadi; Majid Eskandarpour; Mansour Soleimani
Abstract
Climatic and geographical features of Gorgan (e.g. lying in thevicinity of North - and Razavi-khorasan, Semnan, Tehran, andMazandaran provinces) on the one hand and its cultural and historicalattractions (e.g. Existence of Turkman people and their handicrafts) onthe other, have rendered this city into ...
Read More
Climatic and geographical features of Gorgan (e.g. lying in thevicinity of North - and Razavi-khorasan, Semnan, Tehran, andMazandaran provinces) on the one hand and its cultural and historicalattractions (e.g. Existence of Turkman people and their handicrafts) onthe other, have rendered this city into a prominent tourist spot. Thisresearch, aims to evaluate the Gorgan - tourists’ satisfaction level andthe principal factors affecting it. After distribution of 250questionnaires, data were analyzed through descriptive and analyticalstatistics methods. Results indicate that four factors including servicequality, environmental quality, host behavior quality, and servicescost, can explain more than %54 of the variance of the variables. Also,a significant correlation is observed between the mentioned factorsand the tourists’ satisfaction level. At the end, some suggestions areproposed for improving tourists’ satisfaction and tourism developmentin Gorgan.
