Mostafa Mohammadi; Seyyed Mohammad Mirtaghian Rudsari; Sadegh Salehi
Abstract
This study aimes to investigate the role of individual competencies of humanresources in the behavioral intentions of guests in 4-star hotels in Mazandaran.The population of this study consists of tourists who have stayed there threetimes during the year 1394. According to the study situation, sampling ...
Read More
This study aimes to investigate the role of individual competencies of humanresources in the behavioral intentions of guests in 4-star hotels in Mazandaran.The population of this study consists of tourists who have stayed there threetimes during the year 1394. According to the study situation, sampling wasdetermined by Convenience Sampling and 247 usable questionnaires werecollected. Reliability and validity of the questionnaire was approved based onCronbach's Alpha and composite reliability and convergent validity wereaccepted through Confirmatory Factor analysis. To investigate the hypotheses,Pearson Correlation, Regression Analysis, method of Baron and Kenny, Sobeltest and Goodman test were used. Statistical techniques were performed throughSPSS23 and Lisrel8.5.The findings indicate that individual competencies ofhuman resources affect on behavioral intentions of guests in 4-star hotels inMazandaran province, and also, individual competencies of human resourcesthrough guests’ satisfaction and perceived value Affect on behavioral intentionsof guests in 4-star hotels in Mazandaran province.
