Mohammadali Shahhoseini; Mohsen Nazari; Mohamad saleh Torkestani; Fatemeh Ghorbani
Abstract
Abstract The corporate social responsibility approach and the tourism industry are directly related to the community and the environment and are somehow intertwined and highly interrelated. This research aimed to present a conceptual model of corporate social responsibility in Iran’s tourism. A ...
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Abstract The corporate social responsibility approach and the tourism industry are directly related to the community and the environment and are somehow intertwined and highly interrelated. This research aimed to present a conceptual model of corporate social responsibility in Iran’s tourism. A qualitative research approach has been used for conducting this research. This research’s statistical population has consisted of all tourism experts in 2018. The sample consists of 21 of them selected using purposive judgmental and snowball sampling methods; sampling was continued until theoretical saturation. The research tool was semi-structured interviews whose trustworthiness was assessed using the review method when coding and approval of research colleagues. The coding of the data was done manually, and according to the main purpose of the research, a paradigm model was constructed using the Grounded Theory approach. According to the results, the phenomenon of corporate social responsibility in the field of tourism includes various dimensions of "intra-company," "environmental," "economical," "social," "cultural," and "legal." The results also showed that "gaining social acceptance," "forming new concepts and knowledgeable and responsible tourists," "compensating for the negative effects of tourism," and "economic profitability" are the causal conditions affecting the implementation of this responsibility. Besides, intervening conditions and contexts affecting corporate social responsibility implementation strategies in the field of tourism in Iran were identified, which lead to "sustainable tourism development," "corporate competitive advantage," and "business sustainability."
Azim Zarei; Fatemeh Ghorbani; Mino Pedramnia
Abstract
The perception of visitors' behavioral intentions is of great importancefor destination managers and marketers. The present study is about tostudy the effective factors on visitors behavioral intentions in touristdestinations,which examines the effect of destinationattributes ,perceived quality of destination ...
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The perception of visitors' behavioral intentions is of great importancefor destination managers and marketers. The present study is about tostudy the effective factors on visitors behavioral intentions in touristdestinations,which examines the effect of destinationattributes ,perceived quality of destination offerings, perceived valueand satisfaction on behavioral intentions. The sample of the currentstudy considersall the visitors of Torghabe tourist destination inMashhad city in the summer of 2011 and chooses 494 visitorsrandomly. The research questionnaire was developed by theresearcher after confirming the validity and reliability of data and thenfollowed by their distribution; finally data collection was donethrough structural equation modeling and analyzed in LIZRELsoftware.the results shows destination attributes have direct positiveeffect on perceived quality of destination offerings; and on the otherhand, perceived value and satisfaction are under direct effect ofperceived value. Furthermore, the positive direct effect of perceivedvalue and satisfaction on behavioral intentions was confirmed. Theresults also indicated that visitors perceived value of destinationofferings has an indirect effect on behavioral intentions throughmediating variables of satisfaction and perceived value.