Tourism Management Studies

The Role of Blockchain in Personalizing Guest Experience in Tehran Hotels

Articles in Press

Document Type : Research Paper

Authors

Mohammad taghi Nazari Alidash 1
Amin Faraji 2

1 Master of Science in Tourism Management, Faculty of Management and Accounting, Farabi Colleges, University of Tehran, Qom, Iran.

2 Associate Professor, Department of Territorial Management, Faculty of Management and Accounting, Farabi College, University of Tehran, Qom, Iran.

https://doi.org/10.22054/tms.2026.89825.3137
Abstract
This study aims to explore the role of blockchain technology in personalizing guest experience in Tehran hotels. The research is applied in purpose and qualitative in nature, conducted through a meta-synthesis method based on Sandelowski and Barroso’s (2003) framework. A systematic search led to the selection of 62 articles out of 500 initial records. Additionally, 13 semi-structured interviews with hotel managers, blockchain experts, and tourism professionals were conducted using purposive sampling. The data were analyzed through thematic analysis following Braun and Clarke’s approach supported by NVivo. The results show that blockchain, through perceptual–emotional, technological, and structural–process dimensions, enhances trust, security, service efficiency, and alignment with individual preferences. Despite challenges such as high implementation costs and unclear regulations, gradual blockchain adoption can create personalized services and provide competitive advantages for Tehran hotels.

Keywords

blockchain
personalized guest experience
smart hotels
guest experience
smart tourism
Subjects
Tourism Management Studies

Articles in Press, Accepted Manuscript
Available Online from 25 January 2026

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