Document Type : Research Paper

Author

• Mohammad Ali Siahsarani Kojuri

Assistant Professor Department of Management and Economics, Faculty of Humanities and Social Sciences, Golestan University, Gorgan, Iran

Abstract

the current research is of a mixed type, descriptive-analytical, and in the form of cross-sectional studies. In the first step of the research, through in-depth semi-structured interviews, the indicators influencing the return of tourists to the Inche Barun border market were identified and classified, and in the second step, a conceptual research model was designed and the influence-dependence matrix was extracted using interpretive structural modeling. . The statistical population of the research included customers, travelers, business owners in the Border market Inche Barun, and experts and academic specialists who, to extract codes and discover indicators affecting the return of tourists, using a random sampling method until reaching theoretical saturation, a total of 21 interviews. carried out and implemented in MAXQDA20 software and analyzed using the content analysis method. The results showed that the conceptual model of tourist return can lead to an increase in the return rate of tourists.

Keywords

• Border market
• Inche Broun
• shopping trip experience
• return of tourists

Main Subjects

• Consumer behavior