Tourism Management Studies

A Learning Hotel Model for Iranian Hotel Industry

Document Type : Research Paper

Authors

Morteza Bazrafshan 1
Hamid Zargham Borujeni 2
Mahdi Karobi 3

1 PhD Student of Tourism Management, Faculty of Management and Accounting Allameh Tabataba'i University, Tehran, Iran

2 Associate Professor, Tourism Management, Faculty of Management and Accounting, Allameh Tabataba'i University, Tehran, Iran.

3 Professor of Tourism Management, Faculty of Management and Accounting, , Allameh Tabataba’i University, Tehran, Ira

https://doi.org/10.22054/tms.2023.75415.2874
Abstract
Organizations are forced to adapt themselves to the ever-increasing advances in knowledge and technology in order to survive in this changing environment. They are to take fundamental measures and changes based on innovation, flexibility, responsiveness, creative redefinition of the market and new opportunities, and resources to gain a competitive advantage. These changes are focused on effective use of the knowledge-based capital, which is achieved by creating a learning organization. This article is to present a model for transforming hotels into learning organizations. Therefore, by compiling interview questions based on theoretical literature and obtaining experts' opinions with thematic analysis method, indicators and factors of the learning hotel for the Iranian hotel industry is presented. The model is composed of 61 basic concepts, 11 organizing concepts, and 3 comprehensive concepts including the drivers, the factors, and the consequences of the learning hotel.

Keywords

learning organization
learning hotel
thematic analysis. hotel industry of Iran
Subjects
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