عوامل موثر بر توسعه گردشگری کشاورزی

نوع مقاله: مقاله پژوهشی

نویسندگان

1 مربی دانشکده گردشگری مجتمع آموزش عالی بم

2 دانشگاه هنر اصفهان

10.22054/tms.2020.23461.1674

چکیده

در شرایط فعلی، نیاز به درآمد مکمل برای کشاورزان و ایجاد اشتغال برای کمک به کاهش فقر وجود دارد. گردشگری کشاورزی، به‌عنوان فرصتی برای رشد و توسعه شناسایی شده است. در این پژوهش، با توجه به پژوهش­های انجام‌شده و نظرخواهی از خبرگان (مسئولان، متظظخصصان و کارشناسان کشاورزی و گردشگری)، عوامل مؤثر بر توسعه گردشگری کشاورزی تعیین و بررسی شدند. در جمع­بندی ابتدایی، 134 شاخص استخراج شد و در طی سه مرحله نظرخواهی از خبرگان، این تعداد به 34 شاخص تقلیل و تعدیل یافت. تعداد 260 نفر از خبرگان به سؤال‌های این پرسشنامه پاسخ دادند. با توجه به تحلیل­های آماری صورت گرفته به کمک نرم­افزارهای SPSS و LISREL، پرسش­های پژوهش بررسی شدند و مدل نهایی این پژوهش متشکل از زیرساخت­های فکری، زیرساخت­های فیزیکی-کالبدی، عوامل نهادی، عوامل ترویج و توسعه و عوامل رقابت­پذیری شد.

کلیدواژه‌ها


عنوان مقاله [English]

Factors Influencing the Development of Agritourism (Case study: Jahrom, Fars)

نویسندگان [English]

  • Morteza Bazrafshan 1
  • Sahar Samani Ghotb abadi 2
1 Member of the Tourism Faculty, Higher Education of Ba
2 Art University of Isfahan
چکیده [English]

In the current situation, besides having to create jobs so as to help poverty reduce, there is a need for supplemental income for farmers. As the agriculture industry in Iran is dealing with different problems such as drought, it seems that a supplement income is required for the sustainability of agricultural activities and preservation of the rural population. This additional income arising from activities such as tourism can also create some new jobs. In this regard, the linkage between tourism and agriculture leads to the formation of agritourism. Agritourism is considered as both an opportunity for surviving agriculture in different regions and has different economic impacts (for local people); also, it is identified as an opportunity for growth and development. In this article, the purpose concerning previously conducted research and elite opinion poll (agricultural and touristic responsibles, specialists, and experts) is to determine and examine the factors influencing the development of agritourism. Hence, related variables were extracted by reviewing the related literature and considering the experts’ points of view and, firstly, 134 variables were recognized; These variables were reduced to 34 ones according to the experts’ opinion poll (by considering the conditions of region) during three stages. Then, 260 respondents’ responses (collected by a questionnaire) were analyzed using SPSS and LISREL software. Factors analysis (exploratory factor analysis and confirmatory factor analysis) results showed that there are 5 factors which are influencing the development of agritourism in Jahrom and forming the research model: 1- Intellectual infrastructure 2- physical infrastructure 3- Institutional factors 4- Promotion and development, and 5- competitiveness factors. All in all, the clearest results of the Coding method indicated that home-based business is the most important one resulting from agritourism

کلیدواژه‌ها [English]

  • Keywords: Tourism
  • Rural Tourism
  • Agritourism
  • Jahrom
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