Factors Influencing the Development of Agritourism  (Case study: Jahrom City)

Bazrafshan, Morteza; Samani, Sahar

doi:10.22054/tms.2019.10612

Factors Influencing the Development of Agritourism (Case study: Jahrom City)

Document Type : Research Paper

Authors

Morteza Bazrafshan ¹

Sahar Samani ²

¹ Member of Tourism and Hospitality Department, Higher Education Complex of Bam. Bam, Iran

² Master of Tourism Management, Isfahan University of Art, Isfahan, Iran.

https://doi.org/10.22054/tms.2019.10612

Abstract

There is a need for supplementary income for farmers and employment creation to help alleviate poverty. Agritourism has been identified as an opportunity for growth and development as it has the potential to meet those needs. In this article, according to the literature review and opinion polls of experts (officials, experts, and experts in agriculture and tourism), the factors affecting the development of agritourism were identified and investigated. In the initial summary, 134 indices were extracted and reduced to 34 indices during the three stages of expert opinion polling. 260 experts answered the questions in this questionnaire. According to statistical analysis using SPSS and LISREL software, research questions were analyzed and the final model of this research consists of 1. Intellectual infrastructure, 2. Physical infrastructure, 3. Institutional factors, 4. Promotion and development factors, and 5. Competitiveness factors.

Keywords

Tourism

Rural tourism

Agritourism

Jahrom

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