Marketing economics
Alireza Hamidzadeh Arbabi; Naser Seifollahi; Ghasem Zarei; Mohammad Bashokouh Ajirlou
Abstract
Today, tourism destination branding, has become a powerful tool for transformation of regions and digital reputation of a tourism destination is one of the main factors affecting its competitiveness. Considering the importance of this issue, the purpose of this research is to provide a digital reputation ...
Read More
Today, tourism destination branding, has become a powerful tool for transformation of regions and digital reputation of a tourism destination is one of the main factors affecting its competitiveness. Considering the importance of this issue, the purpose of this research is to provide a digital reputation model for tourism destination brands. This research is of a qualitative type, which has designed the model using Foundation's data theory. The statistical population of this research was university faculty members, managers and tourism activists, and purposeful sampling was used to collect information that, 14 interviews were conducted and the basis for completing the interviews was theoretical saturation. Data analysis was performed in three stages of open, axial and selective coding using MAXQDA software. The final model consists of the totality of causal conditions, contextual conditions, intervening conditions, central category, strategies and consequences of the development of digital reputation of the tourism destination brand.
Shamsodin Nazem; Fahimeh Sadat Saadatyar
Volume 8, Issue 22 , June 2013, , Pages 58-79
Abstract
The main objective of this study is to investigate the influence of reputation and innovation, and perceived value and customer satisfaction, on loyalty to there staurantand its dimensions. The study sample comprised 202 customers of Padide Shandizrestaurant. Data were gathered through questionnaires. ...
Read More
The main objective of this study is to investigate the influence of reputation and innovation, and perceived value and customer satisfaction, on loyalty to there staurantand its dimensions. The study sample comprised 202 customers of Padide Shandizrestaurant. Data were gathered through questionnaires. The surveyquestionnairewasdesignedingeneral and specializedquestionsinvolving studied variables. The reliability and validity of the instrument was verified through Cronbach's alpha coefficientand its contentvalidity was approvedbyexperts and Factor Analysis. Analysis of data was done using Structural Equation Modeling. Results show that reputation and in novationthroughperceivedvalueand customer satisfaction variables affect the behavioral intentions, and customer loyalty.
