Marketing economics
Sahar Bastani; Mehrdad Hosseini Shakib; Abbas Khamseh
Abstract
Given the profound disruptions caused by the COVID-19 pandemic in global travel and healthcare systems, there is an urgent need to reassess health tourism frameworks to align with the emergent needs, challenges, and opportunities in the post-corona landscape. The aim of this research was to present a ...
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Given the profound disruptions caused by the COVID-19 pandemic in global travel and healthcare systems, there is an urgent need to reassess health tourism frameworks to align with the emergent needs, challenges, and opportunities in the post-corona landscape. The aim of this research was to present a service innovation model in the health tourism industry, focusing on the post-corona era. The study employed a mixed-methods approach, utilizing thematic analysis to identify key factors influencing service innovation in the health tourism industry, particularly in the post-corona era. Subsequently, through the Delphi method and quantitative analysis using structural equation modeling with the SMART PLS software, specific factors were identified and validated. The findings revealed 46 indicators across 6 dimensions in order of importance, including Sensitivity and Cultural Diversity in Health Tourism, Patient-Centered Services, Technological Innovations, Post-Corona Safety Measures, Regulatory Framework, and Environmentally Responsible Initiatives in Health Tourism.
Amir Mohammad Colabi; Simin Karimirad
Abstract
Given to the worldwide spread of Covid19 and it’s impacts on the tourism industry, from the researchers and experts perspective, the entrepreneurial strategic renewal of corporates operating in this industry to continue activities is of essential importance. Current study is a practical qualitative ...
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Given to the worldwide spread of Covid19 and it’s impacts on the tourism industry, from the researchers and experts perspective, the entrepreneurial strategic renewal of corporates operating in this industry to continue activities is of essential importance. Current study is a practical qualitative research. The data was collected using descriptive-exploratory method and the study is completed in two phases which in the first phase 23 articles of 142 prototypes were precisely reviewed using meta-synthesis method and the data was coded based on content analysis. According to the studies and the results of the first phase, in the second phase we interviewed 10 experts and managers of tourism firms. The open coding, axial coding and selective coding method were applied for analyzing the collected data. Finally four influential components in strategic renewal including creativity and innovation, leadership, human resources and capabilities were identified.
