Hossein Nikoo; Ali Morovati sharifabadi
Abstract
The purpose of the present research is to investigate the effect of CRM on organizational performance aspects in 3- to 5-star hotels of Mashhad. To do so, the effect of four CRM dimensions (including focus on main customers, CRM organization, knowledge management, and technology-based CRM) on each performance ...
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The purpose of the present research is to investigate the effect of CRM on organizational performance aspects in 3- to 5-star hotels of Mashhad. To do so, the effect of four CRM dimensions (including focus on main customers, CRM organization, knowledge management, and technology-based CRM) on each performance aspect (including financial affairs, customers, internal processes, and learning and development) was investigated. This is an applied study in terms of purpose and an analytical-survey study in terms of methodology. Statistical population of the study includes Managers 3 to 5 star hotels in Mashhad. Sample size of this research was determined as 63 hotels based on Krejcie and Morgan’s and Cohen’s Tables. Simple random sampling was used to collect data from questionnaires. Number of 75 questionnaires distributed among the managers of 3 to 5 star hotels in Mashhad. From 65 quastionaire that reclaimed, 63 of them were used.
Ali Safari; Fardin Shooraj; Reza Saleh zadeh
Volume 9, Issue 28 , March 2015, , Pages 95-113
Abstract
In recent years, knowledge creation and knowledge management have become dominant factors for organizations competitiveness and organizational performance and success. Successful organizations are those that consistently create new knowledge, disseminate it widelythroughout the organization and quickly ...
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In recent years, knowledge creation and knowledge management have become dominant factors for organizations competitiveness and organizational performance and success. Successful organizations are those that consistently create new knowledge, disseminate it widelythroughout the organization and quickly embody it in new technologies, products and services. The aim of this research was to investigate the relationship between knowledge management, organizational entrepreneurship and organizational performance. The study took place at Iran Cultural Heritage, Handcrafts and Tourism organization. The research instruments were knowledge management enablers, knowledge management process, organizational entrepreneurship, and organizational performance questionnaires. Structural equation modeling was used to test the research’s hypotheses. The results showed that knowledge management enablers have a direct impact on knowledge management process; and knowledge management process has a direct impact on organizational performance and organizational entrepreneurship.
