Mohammad Reza Farzin; Fatemeh Shekari; fatemeh Azizi
Abstract
Keeping up with global trends and gaining competitive advantage requires that tourism destinations determine their strategies based on the recognition of the importance of their competitive features and performance. In the present study, the IPA approach was used to assess the importance of various activities ...
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Keeping up with global trends and gaining competitive advantage requires that tourism destinations determine their strategies based on the recognition of the importance of their competitive features and performance. In the present study, the IPA approach was used to assess the importance of various activities for gaining competitive advantage in destination management and the performance of two destinations of Yazd and Shiraz. The results showed that, from experts view, in both destinations, about half of the criteria with low importance and poor performance were in the lowest priorities for allocating resources. Based on the average points of importance in Yazd, the dimensions of "crisis management", "marketing", "climate change", "tourism and hospitality education", "sustainable development" and "product development and innovation" and in the city of Shiraz dimensions of "climate change", "marketing", "crisis management", "sustainable development", "product development and innovation", and "tourism and hospitality education" were identified from the most important to the least important aspects of destination competitiveness, respectively.
mohammadreza farzin; zahraa naad ali pour
Volume 5, Issue 14 , February 2011, , Pages 40-67
Abstract
Issues regarding Competition first started when Adams Smith published his famous book "Wealth of Nations". Until late 1980s there weren’t any theoretical frameworks for analysis, maintenance, and improvement of the competitiveness of a country or an industry, so all the economic analyses about ...
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Issues regarding Competition first started when Adams Smith published his famous book "Wealth of Nations". Until late 1980s there weren’t any theoretical frameworks for analysis, maintenance, and improvement of the competitiveness of a country or an industry, so all the economic analyses about competitiveness were based on varied indicators. To date, researchers like Porter (1980), Gilbert (1984) and Poon (1993) have proposed various strategies for identification of tourism destination competitiveness factors, but Crouch & Ritchie’s model has been the most comprehensive of all. With the use of Crouch and Ritchie's model, this paper aims to investigate and rank the factors affecting tourism competitive advantage of Chabahar region. The research was performed during the years 2009 - 2010. Results displayed prioritization of five indices of Crouch and Ritchie's model as following: Destination Policy Planning and Development; Destination Management; Core resources and Attractors; Supporting Factors and Resources; and Qualifying and Amplifying Determinants. Also findings indicated that factors such as climate, beautiful beaches and landscapes, security are among the strength points, while factors like visitor management, crises management, recreation centers, and marketing are of weak points of the region.
