Mohammad Reza Farzin; Fatemeh Shekari; fatemeh Azizi
Abstract
Keeping up with global trends and gaining competitive advantage requires that tourism destinations determine their strategies based on the recognition of the importance of their competitive features and performance. In the present study, the IPA approach was used to assess the importance of various activities ...
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Keeping up with global trends and gaining competitive advantage requires that tourism destinations determine their strategies based on the recognition of the importance of their competitive features and performance. In the present study, the IPA approach was used to assess the importance of various activities for gaining competitive advantage in destination management and the performance of two destinations of Yazd and Shiraz. The results showed that, from experts view, in both destinations, about half of the criteria with low importance and poor performance were in the lowest priorities for allocating resources. Based on the average points of importance in Yazd, the dimensions of "crisis management", "marketing", "climate change", "tourism and hospitality education", "sustainable development" and "product development and innovation" and in the city of Shiraz dimensions of "climate change", "marketing", "crisis management", "sustainable development", "product development and innovation", and "tourism and hospitality education" were identified from the most important to the least important aspects of destination competitiveness, respectively.
zohreh fani; ali mohammad nejhad
Volume 4, Issue 11.12 , May 2006, , Pages 101-122
Abstract
The purpose of this study is examining the role of urban management in recogruzmg tourism potential, planning and exploitation of attractions. 011P<::tinnPr, were selected amonz tourists for understanding of the and recreational activities in Chabahar and Shiraz. We used the total monthly precipitation ...
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The purpose of this study is examining the role of urban management in recogruzmg tourism potential, planning and exploitation of attractions. 011P<::tinnPr, were selected amonz tourists for understanding of the and recreational activities in Chabahar and Shiraz. We used the total monthly precipitation and average temperature, sunshine hours , wind speed, relative humidity, minimum relative humidity and maximum temperature data of Chabahar and Shiraz stations monthly and in a forty- year time span. Mieczkowski tourism climate index was used for this research. The results of this paper showed that climatic conditions of Chabahar in cold seasons of the year (i.e. Autumn and winter) are suitable for tourism activities but during the warm seasons of the year (i.e.spring and summer) face limitations. According to tourism climate index, January and February are the best time of the year for tourism activities in Chabahar. The best seasons for tourism in Shiraz are spring and Autumn and April, May and October has ideal condition for tourism.
