Marketing economics
Sahar Bastani; Mehrdad Hosseini Shakib; Abbas Khamseh
Abstract
Given the profound disruptions caused by the COVID-19 pandemic in global travel and healthcare systems, there is an urgent need to reassess health tourism frameworks to align with the emergent needs, challenges, and opportunities in the post-corona landscape. The aim of this research was to present a ...
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Given the profound disruptions caused by the COVID-19 pandemic in global travel and healthcare systems, there is an urgent need to reassess health tourism frameworks to align with the emergent needs, challenges, and opportunities in the post-corona landscape. The aim of this research was to present a service innovation model in the health tourism industry, focusing on the post-corona era. The study employed a mixed-methods approach, utilizing thematic analysis to identify key factors influencing service innovation in the health tourism industry, particularly in the post-corona era. Subsequently, through the Delphi method and quantitative analysis using structural equation modeling with the SMART PLS software, specific factors were identified and validated. The findings revealed 46 indicators across 6 dimensions in order of importance, including Sensitivity and Cultural Diversity in Health Tourism, Patient-Centered Services, Technological Innovations, Post-Corona Safety Measures, Regulatory Framework, and Environmentally Responsible Initiatives in Health Tourism.
tourism management
Rahim Zare
Abstract
Since long ago, health tourism has been one of the most attractive and popular. Various causes and factors in creating and developing this type of tourism need to be investigated and verified. The current research has been conducted to analyze and evaluate the critical components in creating sustainable ...
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Since long ago, health tourism has been one of the most attractive and popular. Various causes and factors in creating and developing this type of tourism need to be investigated and verified. The current research has been conducted to analyze and evaluate the critical components in creating sustainable health tourism in Tehran, using the Padin Model to achieve the goal. The research method is a mix that has investigated the issue using the qualitative method of the expert panel and the quantitative survey method. The tools for collecting data and information in the qualitative method are semi-structured interviews and questionnaires in the quantitative stage. Statistical analysis of research data was done using SPSS-26 and Smart-PLS3 software. In the qualitative stage, 15 experts from related fields participated in the panel, and in the quantitative stage, using stratified sampling, 26 experts answered the questionnaire questions. According to the analysis and coding of semi-structured interviews, 71 basic themes, 24 organizing themes, and six global themes were extracted in the quantitative stage while confirming all the components. The values of the economic component were calculated higher than in other cases. According to the research results, health tourism can be among the reliable alternatives in different aspects. Also, it can be a factor in guiding related policies and politics for sustainable tourism development in the future. Introduction Today, people travel for health, fitness, and well-being, not relaxation. In response to this growing demand, countries, health and medical service providers, and hospitality and tourism organizations are adapting to offer a broader range of health, wellness, and medical tourism experiences. Among the factors that encourage health tourists to look for an alternative health tourism destination are the cost of the medical services provided, the medical staff, the medical center’s reputation, and their credibility. In addition, other factors that lead to increased demand for health tourism services are ease of access, travel affordability, and innovative health technologies.Tehran is one of the most important cities in Iran in providing health and treatment services in the region, and it has the most facilities and places for accommodation treatment. It is the capital of the Islamic Republic of Iran. For many years and in different governments, measures have been taken to create sustainable health tourism, but they still need to be managed and planned cohesively. Due to the existence of specialized and skilled treatment staff, the existence of up-to-date and even international facilities in hospitals and residential centers, and the low cost of treatment and leisure time, compared to other countries, this city is considered the primary option in providing health tourism services. Despite the efforts of various officials and stakeholders in this field, it is still observed that there are various challenges in creating sustainable health tourism in this city, which requires further investigation and deepening.On the other hand, it is necessary to use the potential and actual capacities in this city so that in this research, it is possible to create a basis for effective measures to be taken to create sustainable health tourism. On the other hand, despite the importance of this issue and the existence of various research in the field of health tourism, it can be seen that comprehensive research that can analyze the critical components of creating sustainable health tourism in Tehran has not yet been carried out and needs to be done. It has more analysis and deepening. Therefore, investigating and analyzing critical components in health tourism development in Tehran are essential to show future research directions and enrich the health tourism literature. As a result, this study examines the critical components of sustainable health tourism while filling the theoretical gap in this field. It also examines the dynamics of this type of tourism more deeply.Materials and MethodsRegarding practical purpose and methodology, this research is classified as mixed research. First, using the qualitative method of the panel of experts, the components and indicators related to the creation of sustainable health tourism in Tehran are counted and extracted; finally, using the quantitative survey method, each of the extracted items is tested. to comment on their authenticity and approval. The participants of the qualitative phase of the research, who were identified using purposeful sampling, are professors and executive and research specialists in the fields of tourism management, marketing management, urban and rural planning and management, medical service management, regional management, and development, development management, sociology, and management. Fifteen people participated in the panel. Moreover, in the quantitative phase, a questionnaire containing the above components and indicators was sent to experts and specialists in tourism - especially health tourism - to express their opinions regarding their proficiency and approval. The data collection tool is different in each phase. In the qualitative phase, semi-structured interviews were conducted on tourism activities related to health, well-being, and well-being. With nature or environment" were organized in Tehran.Discussion and Results As we know, simply using and implementing a model cannot solve problems. For this reason, there is a need to create local and built models to be by with the spatial and temporal conditions and effectively achieve the goals. Therefore, referring to the items mentioned in the methodology section, using the expert panel method, the critical indicators of this area extracted from the perspective of tourism experts were examined and completed. It should be noted that the Padin Model’s components were considered the primary basis of these indicators and components. With semi-structured interviews of experts, 142 primary codes were extracted, which were categorized into three basic, organizing, and comprehensive themes using Attride-Stirling coding. By adopting the inductive approach, 71 basic themes, 24 organizing themes, and six global themes were extracted, placed in the three economic, social, and environmental dimensions of Padin’s model, and management and political, spatial, physical, and technological components were also added. In the quantitative part, the economic component has a higher rank and value among other components, which shows the importance and sensitivity of this category in the field of health tourism in Tehran.ConclusionsThe global prosperity in medical and health care has made tourist destinations and companies in health tourism an essential part of the tourism industry. This industry, a mixture of medical and health services, leisure, and entertainment, can be among the reliable economic, cultural, and social alternatives. From a theoretical and operational point of view, this study is expected to make a significant contribution to the field of health tourism, and the above findings can confirm this. According to the research findings, each of the themes extracted can be considered as strategies and policies that drive the development of health tourism in Tehran. The collaborative development of the public and private sectors is effective in this field, and the better development of academic cooperation and the health tourism industry can imply "sustainable health tourism" in the city of Tehran.
Nader Naderi; Rasoul Yazdani; SHahin Behvar
Abstract
The main purpose of the research is to analyze and extract the negative consequences of medical tourism in order to reduce its negative effects on the tourism industry. This study was applied in qualitative research group in terms of purpose and paradigm. Data was analyzed using inductive content analysis ...
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The main purpose of the research is to analyze and extract the negative consequences of medical tourism in order to reduce its negative effects on the tourism industry. This study was applied in qualitative research group in terms of purpose and paradigm. Data was analyzed using inductive content analysis method. Required information was collected through semi-structured interviews and library and internet documentation. The study population included faculty members of Kermanshah University of Medical Sciences and Faculty of Economics and Entrepreneurship of Razi University of Kermanshah and medical tourists. The research was purposive sampling and due to theoretical saturation, 18 interviews were completed. Participants 'review methods, researchers' theoretical sensitivity, and simultaneous data analysis and expert review were used to verify and validate the findings. The results show five thematic categories as: negative economic, psychological, socio-cultural, scientific and political consequences.
Mir Mohamad Asadi; Mehdi Basoli; Mahnaz alsadat Rasekhi
Abstract
Health tourism is a form of tourism. The convenient access to the tourism infrastructures have a great effect on absorbing the health tourists and increasing their settlement in the destination. The current study aims to analyse the health tourism Infrastructure in the city of Yazd. The sample includes: ...
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Health tourism is a form of tourism. The convenient access to the tourism infrastructures have a great effect on absorbing the health tourists and increasing their settlement in the destination. The current study aims to analyse the health tourism Infrastructure in the city of Yazd. The sample includes: cultural Heritage and Tourism Organization experts, managers of travel agencies and respective doctors. by studying the literature review and experts’ opinions 45 variables in the form of 11 factors were identified. Following, the proposed conceptual model was developed through semi-structured interviews. Then, Cognitive Mapping modeling and Ucient and Cognizer software were used. Finally, the infrastructure including: security, Marketing and Advertising notifications, rules and regulations, Training and travel agencies were considered as the most important factors. The final output was the conceptual model for evaluate and improve the infrastructure of health tourism.
vahid sanavi; vahidreza mirabi; hamidreza kordlouie; esmaeil hasanpour
Abstract
Health tourism is very sensitive industry. Since health is the greatest for tune of each person, there is no doubt that choosing a destination country as a place in order to improve the health of a person is an important process and requires the examination of various indices. using the fuzzy topsis ...
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Health tourism is very sensitive industry. Since health is the greatest for tune of each person, there is no doubt that choosing a destination country as a place in order to improve the health of a person is an important process and requires the examination of various indices. using the fuzzy topsis method, the most important effective factors on the development of health tourism industry were determined. The results illustrated that 13 factors including of price and costs, designed and executive planning ,technical and executive quality of health services, information system, process of acceptance and queue, customer loyalty, sustainability and continuity, laws and regulations attendance in international level, physician brand, residential services, geographical location, brand of medical center, service presentation velocity are the most importance to attract health tourism in Mashhad , respectively
Reza Vaezi; maysam Chekin; Hosein Aslipour
Abstract
Paying attention to policy-making in local sustainable development, will not only strengthen national endogenous economic growth, but also increase employment rates and GDP particularly in the public service sector. In spite of the efforts made in recent years, health tourism has not yet been well placed ...
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Paying attention to policy-making in local sustainable development, will not only strengthen national endogenous economic growth, but also increase employment rates and GDP particularly in the public service sector. In spite of the efforts made in recent years, health tourism has not yet been well placed in the institutional structure of the country and the existing regulations, and it is far from the objective set forth in the vision document, which is to make Iran the first in the field of health tourism among the countries of the region. However, in development programs, the government has always been required, based on its planning, to provide a significant part of the health and medical needs of the country through the export of goods, medical services, and health tourism. The present research tries to answer the following questions by adopting a qualitative approach based on the thematic analysis method, which seeks out the output of the basic, organizing, and inclusive themes related to the research question. The problem is that health tourism in the country faces what challenges in the field of legislation and implementation? What measures did institutions responsible for promoting and developing this sector of the economy take? What challenges and requirements do the experience of successful countries in this field remind us? Research findings indicate that policy-making challenges in this area are divided into four sections: economic challenges, socio-cultural challenges, political challenges and administrative challenges. Among them, in order to promote health tourism status, attention to political and administrative challenges in the policies development phase is more important.
seyed kamal sadeghi; khalil jahangiri
Volume 7, Issue 18 , August 2012, , Pages 111-133
Abstract
Sarein is one the touristic cities of Ardabil province, known for its hot springs and hydrotherapy spots. In light of this, investigating the tourists’ views and demands for this place can be useful in predicting needs, removing scarcities and developing tourism industry in this city. Taking advantage ...
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Sarein is one the touristic cities of Ardabil province, known for its hot springs and hydrotherapy spots. In light of this, investigating the tourists’ views and demands for this place can be useful in predicting needs, removing scarcities and developing tourism industry in this city. Taking advantage of the two-stage Heckman approach, this study estimates the tourists’ WTP for visiting Jamish Goli, Sabalan and Besh Bajilar – three of Sarein hot springs. Also it deals with assessing the causes of tourists’ visits to Sarein, and the state of the city’s amenities in the tourists’ eyes. Requested data sets were obtained through the questionnaires and interviews of 646 individuals who visited the mentioned hot springs. Results revealed that the mean WTP for each visit to Jamish Goli, Sabalan and Besh Bajilar equals
akbar pour faraj; mohammad hoseyn khoshkhu imani; reyhaneh behbudi
Volume 4, Issue 11.12 , May 2006, , Pages 57-80
Abstract
A destination image is 'the expression of all objective knowledge, impressions, prejudice, imaginations and emotion thoughts an individual or group might have of a particular place'(Lawson, baud, 1977).This concept is of great importance in tourism context as it can determine tourist' preferences and ...
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A destination image is 'the expression of all objective knowledge, impressions, prejudice, imaginations and emotion thoughts an individual or group might have of a particular place'(Lawson, baud, 1977).This concept is of great importance in tourism context as it can determine tourist' preferences and influence their behavior during all trip stages from pre-travel steps to post-travel ones. On the other hand destination's built environment, architecture and buildings which are considered as the most significant cultural attractions, can affect the tourist destination image formation. This study examines the relationship between Iranian-Islamic architecture and European's post-visitors Image towards Iran. The aim of this paper is also to study the various aspects of this image via a model proposed by Echtner and Ritchie in 1993. To be more precise, the study has focused on the Safavid buildings of Isfahan, a well-known Iran's tourist destination. Results of the study indicate that Iranian- Islamic architecture had a significant effect on European tourist image. According to findings, Naghsh-e -Jahan Square and Sheik Lotfollah mosque are considered as the most remarkable and memorable places in European's functional perception. Responses show that most of the respondents have expressed their affective image of Iranian• Islamic architecture by the words which connote wonder, admiration and economic activities caused is essentially the nature of the services to be remembered as the industry after the oil industry and automobile industry as the third world to be known. Among the different fields of tourism, health tourism, and subsets of its capabilities and advantages due to their attention have doubled and growth acceleration, among other forms of tourism shows. Iran tourism development in this field as it should perhaps focus has not been the custodian institutions and consequently the level of business in the private collection of active and feet have not been successful. Negligible number of which deal with this matter of economic prosperity and business continuity are not entitled. Answer and explain why the development of medical tourism (as one of the most important part of health tourism) and the concept of learning to understand and prioritize the factors related to health tourism development topic and purpose of this article. To do this important first questionnaire consisted of 25 factors affecting the development of medical tourism, based on literature research and expert were set. The questionnaires for these 85 practitioners from the field of medical tourism that snowball method was identified were sent. Finally, prioritize each factor using the Friedman test as the results of a questionnaire were determined. The findings indicated that the view of practitioners medical tourism business, three factors "for Iran in the field Brand treatment", "full coordination with related institutions, health tourism" and "exist institution between the part of trustee and agency policy" were greatly priority first to third of Iran in the development of medical tourism are.
