Abstract
Information on characteristics and shopping behavior of tourists play critical role in marketing of tourist shopping destinations. This research aims to study the characteristics of Baneh tourists and its impact on their shopping behaviors. To this end, data was collected using questionnaires from 384 ...
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Information on characteristics and shopping behavior of tourists play critical role in marketing of tourist shopping destinations. This research aims to study the characteristics of Baneh tourists and its impact on their shopping behaviors. To this end, data was collected using questionnaires from 384 tourists during two high seasons of summer and Nowroz festival. The results show that, the marital status, and origin of the tourist had statistically significant influence on their shopping expenditure, shopping time and frequency of visit to Baneh. The education level of tourists had only significant relationship with methods of payment. Among the personal attributes, only the age had significant influence on several variables including shopping expenditure, Length of stay, accommodation type, method of payment and shopping duration. The shopping purpose had significant relationship with shopping behavior and shopping motivations and source of information had insignificant influence on it.
Nahid Amrollahi Biuki; Azam Nazari Dehaghi
Volume 10, Issue 31 , September 2015, , Pages 103-131
Abstract
The main purpose of this study is to investigate and explain the effects that Isfahandomestic tourists’ image would have on tourism development of the city. The studypopulation is a group of tourists who have experience of travelling to Isfahan. As thepopulation of the study is unlimited, the sample ...
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The main purpose of this study is to investigate and explain the effects that Isfahandomestic tourists’ image would have on tourism development of the city. The studypopulation is a group of tourists who have experience of travelling to Isfahan. As thepopulation of the study is unlimited, the sample size has been determined based onthe method of Cochran's sample size determination, and a sample of 384(convenient) was selected. In order to collect data, a questionnaire was appliedusing Likert scale (five choices). For the validity, formal questionnaire was used andreliability was calculated for each variable by calculating Cronbach's alphacoefficients.Structural Equation Modeling was applied for collected data analysis andconceptual model evaluation. Then, Model fitting and required analysis were doneby using AMOS software. Finally, designed theoretical pattern were fitted bymodifying conceptual model. Therefore, it can be stated that individualcharacteristics have positive and significant effects on tourists’ behavior, tourismachievements and tourism development, due to tourist’s image
