Seyedeh Zeinab Ebrahimzadeh Ganji; Meisam Shirkhodaie; Abolhasan Hosseini
Abstract
Trust is the beginning point of any relationship and a key element in trade. The relationship between buyer and seller in an online trade is not apart from this .Trusting plays an important role in attracting tourists to Iran through E-tourism. It can be used as an appropriate strategy ...
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Trust is the beginning point of any relationship and a key element in trade. The relationship between buyer and seller in an online trade is not apart from this .Trusting plays an important role in attracting tourists to Iran through E-tourism. It can be used as an appropriate strategy to create competitive advantages. Therefore, the purpose of present study is to investigate the factors affecting E- trust in tourism sector. The research is descriptive and correlational. The population of this study were the users which at least once have used online tourism services and the sample size was 388 .A questionnaire was applied in order to collect the data. In addition, SPSS 16 and Amos18 were used to analyze the research data. The result showed that user characteristics and website characteristics have a positive impact on electronic trust. Thus, by identifying these factors, suggestions can be provided to increase users’ trust toward travel agencies.
Mir Ali Seyed Naghavi; Ghadire Shakiba Jamal Abad
Volume 8, Issue 21 , April 2013, , Pages 1-27
Abstract
Tourism industry has a special status of commerce and economic planning in today's world and has decisive role in national income. Also e-business has penetrated as a requirement in different parts of the world trade and is known as a key factor in determining business goals. Therefore, accurate and ...
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Tourism industry has a special status of commerce and economic planning in today's world and has decisive role in national income. Also e-business has penetrated as a requirement in different parts of the world trade and is known as a key factor in determining business goals. Therefore, accurate and consistent development of e-tourism can bring prosperity of any country's economic infrastructure as one of the important tools in today's world economic recovery. The purpose of this study is to provide a conceptual model to identify factors influencing the creation of trust in the electronic tourism. The model presented, based on the theoretical principles of the research, splits e-trust process into three steps. The survey research has been done by using a questionnaire on a sample size of 131 and the population who have done travel things like hotel reservation, booking and buying tickets and gaining information about travel destinations in electronic form. Then the research model was fitted by LISREL software and hypothesis of research were examined and finally e-satisfaction, reputation and e-quality were identified as indicators of e-trust.
