Sustainable development of tourism
fateme Yari Ghaleh; Nader Naderi; Bijan Rezaee
Abstract
Currently, numerous cities offer a variety of tourist attractions, which contribute to a unique local atmosphere for visitors. These attractions not only expand the range of appealing destinations but also have the potential to boost a city's reputation in the tourism industry, bringing economic benefits, ...
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Currently, numerous cities offer a variety of tourist attractions, which contribute to a unique local atmosphere for visitors. These attractions not only expand the range of appealing destinations but also have the potential to boost a city's reputation in the tourism industry, bringing economic benefits, job opportunities, and improved sustainability. Museums, art galleries, festivals, historic sites, and cultural events bring many tourists to a city and create changes in both tourists and the city environment. Their influence extends to economic, political, and social aspects, significantly impacting cultural interactions. Every city worldwide has its mix of features and activities, giving it a distinct identity. Promoting Kermanshah as a creative tourism destination, emphasizing cultural and artistic manifestations tailored to the province's needs and potential abilities, can be an essential step in contributing to sustainable regional development. This step involves utilizing existing attractions to create innovative tourism experiences, which require research and active involvement from tourism stakeholders. Since each region has its own geographic and unique characteristics, it is essential to conduct region-specific studies. Thus, the present study aims to identify the factors driving creative tourism development and emphasize the role of urban branding in Kermanshah Province. The dominant approach of the research was mixed (qualitative-quantitative), in which theme analysis and survey methods were used in the qualitative and quantitative parts. The inductive content analysis was performed, and through three procedures of open coding, secondary coding (finding concepts), and categories, 153 primary codes, 17 conceptual codes, and five factors were identified, which are drivers of cultural and historical heritage, institutions and organizations, and social drivers were the first, the second, and the third priorities, respectively.