Sustainable development of tourism
Drivers of creative tourism development with an emphasis on the role of urban branding in Kermanshah province

fateme Yari Ghaleh; Nader Naderi; Bijan Rezaee

Volume 19, Issue 66 , June 2024, , Pages 188-230

https://doi.org/10.22054/tms.2024.78166.2915

Abstract
  Currently, numerous cities offer a variety of tourist attractions, which contribute to a unique local atmosphere for visitors. These attractions not only expand the range of appealing destinations but also have the potential to boost a city's reputation in the tourism industry, bringing economic benefits, ...  Read More