Identifying the Challenges and limitations of Using the Idea of Newsjacking by Iranian Tourism Businesses

Zeinab Mahmoodi Pachal; Ghasem Zarei; Naser Seifollahi

Volume 19, Issue 66 , June 2024, , Pages 147-188

https://doi.org/10.22054/tms.2024.76002.2882

Abstract
  Newsjacking (news surfing) is one of the advertising and public relations techniques in which brands direct the wave of a new trend in their direction. Unfortunately, this strategy is unsuitable for most Iranian businesses, especially tourism. It is unknown or not used. Therefore, the present research ...  Read More