Sociology of tourism
The Influence of Push and Pull Motivational Factors on the Demand of Literary Tourism in Iran.

Seyed Mojtaba Mahmoudzadeh; Esmaeil Ghaderi; Danial Khalaj

Volume 19, Issue 67 , September 2024, , Pages 41-78

https://doi.org/10.22054/tms.2024.79828.2938

Abstract
  The present research was conducted with the aim of knowing the motivational factors affecting the demand for literary tourism in Iran by using the theory of push and pull motivational factors, the ranking of the motivational factors affecting the demand for literary tourism, has been discussed.This research ...  Read More

tourism management
Analyzing Tourism Nation Branding and Tourism Brand Management of Iran in the Large-Scale and Basic Policies of Islamic Republic of Iran

Mehdi Karoubi; Fatemeh Yavari Gohar; seyed mojtaba mahmoudzadeh; Nasim Mohammadian Mahmoudjigh

Volume 16, Issue 56 , January 2022, , Pages 45-82

https://doi.org/10.22054/tms.2021.63380.2617

Abstract
  In recent years, some countries and destinations have used brands to describe themselves, in a way that "tourism nation branding" has become one of the main focuses of tourism marketing studies. On the other hand, tourism development depends more on tourism policy-making than the known underlying factors, ...  Read More