Sociology of tourism
Marzieh Moradi; Abolhasan Hosseini; Mohammad Safari
Abstract
This study aims to systematically analyze customer journey models in digital tourism using the conceptual approach of the “Paradigm Funnel.” This framework distinguishes between different levels of knowledge, from empirical data to fundamental concepts. Based on Boland et al.’s (2013) ...
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This study aims to systematically analyze customer journey models in digital tourism using the conceptual approach of the “Paradigm Funnel.” This framework distinguishes between different levels of knowledge, from empirical data to fundamental concepts. Based on Boland et al.’s (2013) systematic review method, 12 academic articles were selected and analyzed across four levels: empirical observations, analytical methods, specific theories, and core assumptions. The findings show a dominant focus on empirical data and methods, with limited attention to theoretical foundations. The lack of independent review studies underscores the need for more comprehensive research. Digital technologies and online interactions play a key role in shaping customer decision-making models and offer opportunities for future studies in areas such as artificial intelligence, augmented reality, and big data. By identifying research gaps and proposing future directions, this study contributes to the development of digital marketing strategies and the design of enhanced customer experiences in tourism.
Seyedeh Zeinab Ebrahimzadeh Ganji; Meisam Shirkhodaie; Abolhasan Hosseini
Abstract
Trust is the beginning point of any relationship and a key element in trade. The relationship between buyer and seller in an online trade is not apart from this .Trusting plays an important role in attracting tourists to Iran through E-tourism. It can be used as an appropriate strategy ...
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Trust is the beginning point of any relationship and a key element in trade. The relationship between buyer and seller in an online trade is not apart from this .Trusting plays an important role in attracting tourists to Iran through E-tourism. It can be used as an appropriate strategy to create competitive advantages. Therefore, the purpose of present study is to investigate the factors affecting E- trust in tourism sector. The research is descriptive and correlational. The population of this study were the users which at least once have used online tourism services and the sample size was 388 .A questionnaire was applied in order to collect the data. In addition, SPSS 16 and Amos18 were used to analyze the research data. The result showed that user characteristics and website characteristics have a positive impact on electronic trust. Thus, by identifying these factors, suggestions can be provided to increase users’ trust toward travel agencies.
