Kobra Bakhshizade; Omid Soleymanzadeh; Mohsen Fakour Yousefabad
Abstract
This study aimed to mapping the thematic networks of hotel guests experience by using text mining technique in 4 star hotel in Tehran city. This research has been done with a qualitative approach and is applied in terms of purpose and descriptive-analytical in terms of data collection method. Research ...
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This study aimed to mapping the thematic networks of hotel guests experience by using text mining technique in 4 star hotel in Tehran city. This research has been done with a qualitative approach and is applied in terms of purpose and descriptive-analytical in terms of data collection method. Research data is collected by using a crawler from the TripAdviser site. The statistical population of this study is all of 4 star hotel in Tehran city. The sampling method in this research is random sampling. To analyze the research data, the first text mining technique is used by RapidMiner software; then theme analysis is used. Thematic network of the research includes six themes as follows: physical environmental experience in the hotel, experience related to the staff in the hotel, social communication experience in the hotel, food experience in the hotel, location experience in the hotel and emotional experience in the hotel.
Kobra Bakhshizadeh Borj; Nasrin Javanshir Giv
Abstract
Religious tourism was one of the oldest and most popular types of tourism in the world and the holy city of Mashhad is the most important religious tourism hub in Iran due to the holy shrine of Imam Reza. Therefore, with the aim of deep understanding of the religious tourism brand of Mashhad, through ...
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Religious tourism was one of the oldest and most popular types of tourism in the world and the holy city of Mashhad is the most important religious tourism hub in Iran due to the holy shrine of Imam Reza. Therefore, with the aim of deep understanding of the religious tourism brand of Mashhad, through the cognitive approach and interview-centric approach of the ZMET technique, the cognitive structures of tourists in Mashhad were examined and analyzed to extract the mental map of tourists towards the city of Mashhad. In this regard, 11 students of Allameh Tabatabai University who traveled to Mashhad and had a high level of mental conflict with this city were interviewed. 22 constructs were integrated into the consensus map. The constructs of "Imam Reza Shrine", "Tourist City", "Religious City", "Shopping Centers", "Recreation Centers" and "Hotel" were the main and basic constructs. The most frequent basic construct that had the most contact with the Mashhad brand was the Imam Reza shrine, which was associated with a "feeling of peace" in people. Among the negative construct about the Mashhad brand were "lack of sea" and "extortion and selling counterfeit goods", which were related to the basic constructs of the tourist city and shopping centers, respectively.
