Sociology of tourism
Vahid Nasehifar
Abstract
The perception of tourists is a psychological factor that affects tourists’ behavior and business performance. Shaping tourist agencies or managing perceptions is crucial for creating a competitive advantage and developing competitiveness for travel agencies. Various factors have played a role ...
Read More
The perception of tourists is a psychological factor that affects tourists’ behavior and business performance. Shaping tourist agencies or managing perceptions is crucial for creating a competitive advantage and developing competitiveness for travel agencies. Various factors have played a role in the formation of tourists’ perceptions, which have been discussed in this article and previous studies. However, a comprehensive pattern regarding the management of tourists’ perceptions has yet to be presented so far, and the purpose of this research was to extract the pattern of tourists’ perceptions management. In this research, the qualitative-qualitative method was used, that is, a meta-synthesis method for literature and background analysis, and then open, axial, and selective codes were extracted from the thematic analysis method with the help of conducted interviews. In order to validate and check reliability, inter-coder reliability was used, and the community and sample for interviews included experts and managers of travel agencies. Finally, the final pattern has been extracted as a network of themes of antecedents, perception management methods, and consequences.