Marketing economics
Designing a Model of Digital Reputation of Tourism Destinations Brand Using Grounded Theory Method

Alireza Hamidzadeh Arbabi; Naser Seifollahi; Ghasem Zarei; Mohammad Bashokouh Ajirlou

Articles in Press, Accepted Manuscript, Available Online from 24 December 2024

https://doi.org/10.22054/tms.2024.82617.2996

Abstract
  Today, tourism destination branding, has become a powerful tool for transformation of regions and digital reputation of a tourism destination is one of the main factors affecting its competitiveness. Considering the importance of this issue, the purpose of this research is to provide a digital reputation ...  Read More

Identifying the Challenges and limitations of Using the Idea of Newsjacking by Iranian Tourism Businesses

Zeinab Mahmoodi Pachal; Ghasem Zarei; Naser Seifollahi

Volume 19, Issue 66 , June 2024, , Pages 147-188

https://doi.org/10.22054/tms.2024.76002.2882

Abstract
  Newsjacking (news surfing) is one of the advertising and public relations techniques in which brands direct the wave of a new trend in their direction. Unfortunately, this strategy is unsuitable for most Iranian businesses, especially tourism. It is unknown or not used. Therefore, the present research ...  Read More

Tourism planning
Modeling and Simulation of Factors Affecting the Development of Religious Tourism in Yazd Province

Ghasem Zarei; SeyedAli Naghavi

Volume 18, Issue 64 , January 2024, , Pages 145-190

https://doi.org/10.22054/tms.2024.76895.2896

Abstract
  Adequate comprehension of the challenges and influential elements of the religious tourism sector is necessary for its positive development. In this regard, the present research was conducted to present a model that can simulate the development of religious tourism in Yazd province by considering the ...  Read More