Mahmood Jomepour; Sedigheh Yaghoobifaz
Abstract
An important part of Iran's ecotourism capabilities is located in protected areas however, limited use of this feature has been made to empower the regions. This research seeks sustainable development of the region through the limitation of usable areas and the location of tourism resorts. Therefore, ...
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An important part of Iran's ecotourism capabilities is located in protected areas however, limited use of this feature has been made to empower the regions. This research seeks sustainable development of the region through the limitation of usable areas and the location of tourism resorts. Therefore, using the modified ecological model of land use capability for tourism and its integration with socioeconomic, infrastructural and legal indicators affecting the location of tourism resorts in GIS software, tourism destinations in the central Alborz protected area were located and mapped. The results show that 86.3% of the region has adequate environmental and social power for tourism, 12.1% of which is the best option for ecotourism. The main focus of tourism is around the eastern and northeastern parts of the region. Final destinations are categorized in terms of performance at four levels: local, regional, national, and international. The international level has the most frequency with 80.02 percent
Amir Hossein Montazer-Hojat; Ebrahim Anvari; Mahnaz Bashi
Abstract
The purpose of this study is to estimate the recreational value of Shushtar's ancient waterfalls and to measure the willingness to pay to visit these waterfalls using the individual travel costs method. Due to the historic and natural ambiance, the ancient waterfalls of Shushtar are the destination of ...
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The purpose of this study is to estimate the recreational value of Shushtar's ancient waterfalls and to measure the willingness to pay to visit these waterfalls using the individual travel costs method. Due to the historic and natural ambiance, the ancient waterfalls of Shushtar are the destination of many domestic and foreign tourists every year. The present study attempted to extract the market value of these waterfalls' tourism performance in 2015. Based on the results of this study, the willingness to pay was equal to 320,570 Rials and the annual social benefits were 1,335 billion Rials. The capital value of these waterfalls, using the real interest rate of the tourism sector, was 11,625 billion Rials. From this perspective, the present research is unique. This great value gained in a situation that a significant budget is not spent on protecting these waterfall and also the entrance fee for these waterfalls is not optimal. Therefore, it is necessary that authorities pay more attention to this natural monument.
Mohammad Saleh Torkestani; Kobra Bakhshi Zadeh Borj; Pedram Jahedi
Abstract
Competition and the speed of change in the tourism industry have made organizations to understand audience feedback to plan for attracting more tourists. This research is an applied research, with a combination of elements. It attempts to use the brand conceptual mapping method to create insight from ...
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Competition and the speed of change in the tourism industry have made organizations to understand audience feedback to plan for attracting more tourists. This research is an applied research, with a combination of elements. It attempts to use the brand conceptual mapping method to create insight from the understanding of internal audience to the tourism brand of Kish Free Zone. For data collection, 200 people in Tehran in two groups of people with/without a history of visiting the Kish Free Zone were selected by simple sampling. After two interviews using Brand Conceptual Mapping Method, their mental maps were drawn up. Although the Kish Free Zone includes the Kish Island, Hendurabi, and greater and little Faror Island, except Kish, there was no association related to the other islands in the maps. According to the results, people with a history of visits had more associations and more positive associations. More than half of the associations of people without a history of visits were similar to those with a history of visits. The inclusion of an advertising media as a negative association on the map of people without a history of visits was a notable point
Naser Aminian; Mir Ali Seyed Naghavi
Abstract
Considering the importance of the presence and participation of all stakeholders in the implementation of tourism development programs, the use of an optimal and integrated management model can allow us to integrate policies in line with development plans, utilize the conditions for the presence of all ...
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Considering the importance of the presence and participation of all stakeholders in the implementation of tourism development programs, the use of an optimal and integrated management model can allow us to integrate policies in line with development plans, utilize the conditions for the presence of all social, and material capital of the practitioner of this industry with strengthening the participatory platforms of the private sector.
Therefore, the purpose of this research is to identify the indicators and design a desirable governance model in the tourism industry of Iran. This is a qualitative, applied-development research based on the grounded theory. The statistical population includes university professors of tourism management, organization managers, parliamentarians, and tourism industry activists. The statistical sample consists of 26 people who have been selected using judgmental and snowball sampling. Semi-structured deep interviews with preset questions have been done by comparing data in open, axial, and selective coding to the theoretical saturation stage and separation of main and sub-categories. For data analysis, Strauss and Corbin’s grounded theory (1998) have been used.
The results show three indicators of integrated management, security and attitudes toward the target market are emerging indicators from the desired pattern of tourism good governance research. This template is a new strategy in modifying existing management practices, and the consequence of this is sustainable development and employment in the tourism industry. In the end, there are suggestions for the promotion of the Cultural Heritage and Tourism Organization to the Ministry of Tourism, integrated management of the organization's policies along with the participation of all sectors of the government, private affairs and associations in Iran.
Reza Malmir; Hamed Dehghanan
Abstract
The importance of establishing good relations between host communities and tourists due to the encounter of tourists with different customs and cultures has led to the emergence of global codes of ethics for tourism. Therefore, by following the ten principles of the universal codes of ethics of tourism, ...
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The importance of establishing good relations between host communities and tourists due to the encounter of tourists with different customs and cultures has led to the emergence of global codes of ethics for tourism. Therefore, by following the ten principles of the universal codes of ethics of tourism, the satisfaction of tourists will increase and it also brings the most effective type of advertising; the word of mouth, for the host communities. Due to the importance of the topics mentioned in the tourism industry, the present study examines the effects of tourism universal codes of ethics on satisfaction, as well as the effect of their satisfaction on the word of mouth advertising of incoming tourists of Iran. In terms of the purpose this is an applied research and in terms of the data collection method, this is of survey-correlation type. To this end, with regard to the unlimited statistical population, 384 foreign tourists in Iran were selected by random sampling. Using the standard questionnaire, the opinions of these people were reviewed and analyzed using structural equation techniques in SPSS and Lisrel software. The results of data processing indicate the status of satisfaction of tourists with the implementation of global codes of ethics of tourism. And also the positive impact of improving the status of global codes of ethics on the increased satisfaction of tourists was confirmed. It was also shown that the satisfaction of tourists has a positive and significant effect on word of mouth advertising.
Erfan Moradi; Alireaza Elahi; Marjan Saffari
Abstract
Events are the attraction of destinations and one of the most important key marketing propositions in promoting places to attract an increasing number of tourists. Therefore, the purpose of this study was to determine the causal relations motivations and satisfaction of Sports Event Tourists with mediating ...
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Events are the attraction of destinations and one of the most important key marketing propositions in promoting places to attract an increasing number of tourists. Therefore, the purpose of this study was to determine the causal relations motivations and satisfaction of Sports Event Tourists with mediating role of Involvement. The present study method was descriptive - survey. The statistical population was included non-Tehranian tourists present in the return derby between Esteghlal and Persepolis. The sampling method was selected based on PASS software (382) using stratified random sampling, and they were also analyzed using Smart PLS 3 software. According to the findings of the research based on the direct, indirect, and significant effects of research variables, it is suggested to the sports event organizers that special attention should be paid to the psychological aspects of tourists in order to maintain and attract event tourists because their satisfaction depends to a great extent on these factors
Ghasem Zarei; Mohammad Bashokouh Ajirlou; Zeynab Mahmoudi Pachal
Abstract
In a highly competitive tourism market, marketers aim to increase their brand equity by focusing on key factors as the brand equity dimensions. The degree of correlation between these dimensions makes the evaluation of tourists from one dimension also overshadow other dimensions, This issue is of particular ...
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In a highly competitive tourism market, marketers aim to increase their brand equity by focusing on key factors as the brand equity dimensions. The degree of correlation between these dimensions makes the evaluation of tourists from one dimension also overshadow other dimensions, This issue is of particular importance in the tourist final assessment of the destination. In this regard, the present study seeks to investigate the correlation between the dimensions of the customer-centric brand equity of Sareyn tourist destination. This is an applied research and in terms of the data collection method, it is descriptive-survey. The data of 384 questionnaires which was made by the researcher has been analyzed by structural equation method using SPSS 20 and 18AMOS software. The questionnaire’s validity has been confirmed by experts and its reliability (Cronbach's alpha) for all dimensions approved. Finally, the research findings show a relatively high correlation between all the dimensions of the brand equity of Sareyn tourist destination. But the highest correlation is between perceived quality and value (0.89), and the least correlation is between image and brand perceived value (0.53). Therefore, due to the importance of these dimensions in assessing the tourists of this destination, regional tourism Managers and planners should pay more attention to promoting these dimensions and raising the level of satisfaction and as a result, increase the positive evaluation of tourists from the brand of this destination
