Reza Vaezi; maysam Chekin; Hosein Aslipour
Abstract
Paying attention to policy-making in local sustainable development, will not only strengthen national endogenous economic growth, but also increase employment rates and GDP particularly in the public service sector. In spite of the efforts made in recent years, health tourism has not yet been well placed ...
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Paying attention to policy-making in local sustainable development, will not only strengthen national endogenous economic growth, but also increase employment rates and GDP particularly in the public service sector. In spite of the efforts made in recent years, health tourism has not yet been well placed in the institutional structure of the country and the existing regulations, and it is far from the objective set forth in the vision document, which is to make Iran the first in the field of health tourism among the countries of the region. However, in development programs, the government has always been required, based on its planning, to provide a significant part of the health and medical needs of the country through the export of goods, medical services, and health tourism. The present research tries to answer the following questions by adopting a qualitative approach based on the thematic analysis method, which seeks out the output of the basic, organizing, and inclusive themes related to the research question. The problem is that health tourism in the country faces what challenges in the field of legislation and implementation? What measures did institutions responsible for promoting and developing this sector of the economy take? What challenges and requirements do the experience of successful countries in this field remind us? Research findings indicate that policy-making challenges in this area are divided into four sections: economic challenges, socio-cultural challenges, political challenges and administrative challenges. Among them, in order to promote health tourism status, attention to political and administrative challenges in the policies development phase is more important.
Mehdi Karobi; zeinab amiri
Abstract
Incoming tour guides’ performance as cultural representatives and line workers is very important in cross-cultural interactions. The purpose of this research is to identify and Prioritize effective characteristics on performance of incoming tour guides from the perspective of foreign tourists. ...
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Incoming tour guides’ performance as cultural representatives and line workers is very important in cross-cultural interactions. The purpose of this research is to identify and Prioritize effective characteristics on performance of incoming tour guides from the perspective of foreign tourists. This is an applied research and in terms of the data collection method, it is descriptive-survey. The statistical population of this study included all foreign tourists on guided tours in the period of April to July 2015 in Tehran. A sample of 385 people was obtained using Cochran's formula. Of these, 328 tourists responded to the questionnaire. For data analysis, Friedman test, confirmatory factor analysis, SPSS, and LISREL software have been used. The results show from the foreign tourists’ perspective, priorities of professional and specialized characteristics is higher than individual characteristics and behaviors on the performance of incoming tour guides.
Abstract
In tourism marketing, pricing and advancement tools are very important and have a direct impact on customer satisfaction, customer loyalty, and brand equity of travel agencies. Each marketing activity affects brand equity, and knowing how marketing activities contribute to or hurt brand equity, allows ...
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In tourism marketing, pricing and advancement tools are very important and have a direct impact on customer satisfaction, customer loyalty, and brand equity of travel agencies. Each marketing activity affects brand equity, and knowing how marketing activities contribute to or hurt brand equity, allows marketing managers to develop effective marketing plans. In this study, in order to investigate the relationship between the price promotion and the brand equity of travel agencies, at first, by examining the literature, tools for promoting price and brand equity dimensions were identified. Also, based on existing theories, a conceptual model was developed in the form of five main hypotheses and four sub-hypotheses. In order to achieve the research goals, a sample of 461 passengers of travel agencies was selected to answer the questionnaire using convenience sampling. The validity of the questionnaire was confirmed by using a confirmatory factor analysis. Also, the validity or reliability of the questionnaire was confirmed using the Cronbach's alpha coefficient. Data then were analyzed by multivariate analysis of variance (MANOVA) and one-way analysis of variance (ANOVA). Based on the analysis of the collected data, the price promotion and its tools, including cash discounts, volume discounts, price warranties, free services, frequent purchasing discounts and promotional gifts are positively related with brand equity as well as its four dimension that includes brand loyalty, perceived quality, brand awareness and brand association. The results of the study indicate that of the 6 price promotion tools in the research, free services and frequent purchasing discounts, are the most important and special gifts have the least priority in promoting the brand equity of travel agencies. Further; executive suggestions and subsequent studies were explained.
parviz mohamadzadeh; saeedeh samadzad
Abstract
The purpose of this research is to investigate the key factors affecting the image formation of Tabriz city from the viewpoint of the local tourists who visited Tabriz. The main tool for collecting information is a questionnaire. To this end, 384 questionnaires were distributed by simple random sampling ...
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The purpose of this research is to investigate the key factors affecting the image formation of Tabriz city from the viewpoint of the local tourists who visited Tabriz. The main tool for collecting information is a questionnaire. To this end, 384 questionnaires were distributed by simple random sampling method in summer 2016. For analyzing the data, structural equation modeling and Friedman rank test were used. The research findings show that the priority of the components forming the image of Tabriz city is urban infrastructure, tourist attractions, events and occasions, and economy and trade respectively. Therefore, as the urban infrastructure is considered the most effective factor in shaping the image of Tabriz, the promotion of infrastructure, standards, and quality of services and tourism facilities should always be considered by officials and urban planners
azim zarei
Abstract
The aim of this study is to draw a prediction model for the return of spa tourist based on lifestyle clusters. This was done in two related steps. In the first step, Abdi and Kajbaf lifestyle questionnaire was used, which its reliability and validity were verified through Cronbach's alpha and first and ...
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The aim of this study is to draw a prediction model for the return of spa tourist based on lifestyle clusters. This was done in two related steps. In the first step, Abdi and Kajbaf lifestyle questionnaire was used, which its reliability and validity were verified through Cronbach's alpha and first and second confirmatory factor analysis respectively. The views of 391 tourists were gathered on 10 dimensions of lifestyle. Then using cluster analysis, K mean obtained and based on Davis-Bouldin index, optimum cluster were acquired. Spa tourists were classified in three clusters. In the second step, using profound semi-structured interviews with tourists, 14 effective indicators were identified for their re-travel. Using Decision tree method, the decision models of return of tourists designed and the rules if-then related to each cluster were extracted. The results showed that the tourists in the first cluster are highly sensitive to travel costs such as the cost of accommodation and the cost of the spring, for the tourists in the second cluster, the health factors of the spring, security facilities, and employees’ behavior are the priorities for decision making. Finally, in the pattern of the decision of tourists in the third cluster, three indicators of spring health, accommodation facilities, and counseling and medical facilities are of great importance
zamzam sadatasl
Abstract
Rural tourism is considered as a process of rural development that by creating complementary agricultural activities, provides economic development through raising the ability to generate income, create jobs, and consequently, sustainable livelihoods. In this regard, the purpose of this paper is to examine ...
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Rural tourism is considered as a process of rural development that by creating complementary agricultural activities, provides economic development through raising the ability to generate income, create jobs, and consequently, sustainable livelihoods. In this regard, the purpose of this paper is to examine the effects of rural tourism income distribution in different economic sectors. For this purpose, the social accounting matrix (SAM) of 2006 and the multipliers analysis resulting from this matrix have been used. The advantages of using this method are the possibility of study the effects of income distribution of rural households by sections. By taking into account the totality of the economy, this model encompasses all direct and indirect effects on economic and social sectors. The results show that the development of rural tourism sub-sectors has a positive effect on the distribution of rural household income.
hamid amadeh; jasem abdollahi
Abstract
Eram Botanical Garden is located in the city of Shiraz in Fars province. Due to having tourist attractions and 450 different plant species, is one of the major monuments and attractions in Iran. The purpose of this study was to estimate the recreational value of Eram Botanical Garden using the contingent ...
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Eram Botanical Garden is located in the city of Shiraz in Fars province. Due to having tourist attractions and 450 different plant species, is one of the major monuments and attractions in Iran. The purpose of this study was to estimate the recreational value of Eram Botanical Garden using the contingent valuation method. To obtain the sample number, 300 questionnaires were completed by random sampling to pre-test. Based on the results of pre-test questionnaires and at 9% error level, the sample size was estimated to be 170. Finally, the designed questionnaire was completed by 170 individuals randomly. The results show that about 85% of people accept the proposed amount and based on the estimated model, the average willingness to pay was estimated 18,385 rials per visit. The total annual recreational value of the garden was estimated 14929906950 rials, the average annual recreational value per household was 816,294 rials and Eram Botanical Garden recreational value per hectare was estimated 1194392556 rials. The findings of this study could be a useful guide for policymakers, the country’s cultural heritage planners, and Shiraz municipality in order to determine the appropriate price of the ticket and to finance the costs of providing services and maintaining and restoration of this place.
