Abstract
The purpose of this study is to investigate the effect of customer brand identification on brand equity in hotel services. In this regard after extensive study of literature, a new model was designed. This research is descriptive and of survey type and using available sampling method. The sample size ...
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The purpose of this study is to investigate the effect of customer brand identification on brand equity in hotel services. In this regard after extensive study of literature, a new model was designed. This research is descriptive and of survey type and using available sampling method. The sample size consists of 384 Iranian guests of Abbasi hotel in Isfahan. To analyze the data and test the research hypotheses, structural equations modeling using Smart PLS software has been used. Findings of this research show that customer brand identification has a direct and significant effect on service quality, perceived value and brand trust. Furthermore, service quality, perceived value and brand trust have a direct and significant effect on brand loyalty. Finally, service quality, brand loyalty and
Abstract
The tourism industry is one of the most susceptible industries against the crisis and crisis management in tourism industry would be turned into an inevitable necessity. The present study tries to provide practical solutions to the crisis in the tourism industry by defining and describing the crisis ...
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The tourism industry is one of the most susceptible industries against the crisis and crisis management in tourism industry would be turned into an inevitable necessity. The present study tries to provide practical solutions to the crisis in the tourism industry by defining and describing the crisis in the tourism industry, using the technique of the failure mode and effect analysis. This preventive approach is an action against what may happen in the future and obviously, the implementation of remedial measures in the early stages will cost less money and time. This is an applied developmental research which by examining existing models for crisis management and taking into account the nature of the services in the tourism industry, presented a model for managing crisis prevention in this industry. Finally, the proposed research model was validated by a team of industry and university experts.
mohammad reza rezvani; Mahdieh sabaghpour; saeed shafia
Abstract
Governance is a procedure that with all its dimension, ultimately brings the mission of improving the quality of government services to the citizens within the framework of indicators such as transparency, justice, partnership, effectiveness and flexibility. The purpose of this study is to investigate ...
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Governance is a procedure that with all its dimension, ultimately brings the mission of improving the quality of government services to the citizens within the framework of indicators such as transparency, justice, partnership, effectiveness and flexibility. The purpose of this study is to investigate the role of key players of electronic tourism in Iran in the realization of electronic governance. Therefore; good governance indicators were distinguished by the main players in the field of electronic tourism. In terms of research methodology, this is an applied research with qualitative orientation and used survey strategy. So, while reviewing and analyzing theoretical foundations, referring to library documents and using snowball sampling method, exploratory interviews were conducted and the interviews continued until the researcher's theoretical saturation. The results of the research presented in the form of an analytical model, show the contingent, passive and in some cases, the limited impact of government, electronic service providers and electronic consumers of Iran on good governance practices. The results showed that although there are good rules for achieving good governance, the cross-sectoral nature of tourism and the lack of a coherent and strategic look, the inadequate implementation of the talents in the laws and envisaged institutions, the conflict of interests and the power of the actors to obtain public interest, has been challenged the issue of access to good governance
Abstract
The present study is a descriptive-survey study with the aim of studying the improvement of hotel performance. It tries to investigate the role of empowering leadership, the realization of psychological contracts and the knowledge sharing behavior between employees and the relationship between these ...
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The present study is a descriptive-survey study with the aim of studying the improvement of hotel performance. It tries to investigate the role of empowering leadership, the realization of psychological contracts and the knowledge sharing behavior between employees and the relationship between these variables in the Performance of hotel staff services. The statistical population of the study comprises the staff of the five-star hotels in Tehran. A sample of them was selected by available sampling method. The questionnaires of Arnold et al., Coil Shapiro and Kessler, Collins and Smith, and Liao and Chuang were used to measure empowering leadership, fulfillment of psychological contracts, knowledge sharing and service performance respectively. The collected data were analyzed using structural equation modeling method using AMOS software. Findings of the research showed that empowering leadership has a positive and significant effect on the realization of psychological contracts as well as on the knowledge sharing behavior. It was also found that the realization of psychological contracts had a positive effect on knowledge sharing as well as on the performance of hotel staff services. In addition to confirming the effect of knowledge exchange behavior on service performance, research findings showed that knowledge sharing behavior plays a mediator role in the relationship between the fulfillment of psychological contracts and service performance. Finally, it was determined that empowering leadership through the implementation of psychological contracts also influences the behavior of knowledge sharing among employees.
kambiz heidarzadeh
Abstract
The aim of this study is to investigate the effect of tourism services quality on destination loyalty according to the mediating role of a destination mental image and the satisfaction of tourists. This is an applied research and in terms of methodology it is descriptive and of survey type. It used the ...
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The aim of this study is to investigate the effect of tourism services quality on destination loyalty according to the mediating role of a destination mental image and the satisfaction of tourists. This is an applied research and in terms of methodology it is descriptive and of survey type. It used the close-ended questionnaire in the collection of information. The statistical sample consists of 388 tourists who visited the most popular places in Qazvin province during summer of 1395. The research model was investigated by the structural equation modeling. The results indicate that the quality of tourism services affects the satisfaction and image of tourism and also the tourism image affects the satisfaction and loyalty and satisfaction affects tourism destination loyalty. The mediating role of satisfaction and a destination image between the quality of tourism services and loyalty to the destination of tourism was confirmed and finally, the mediating role of destination image between tourism services quality and tourist satisfaction was approved.
Arman Akhoondnejad; Bibi Sara Daz
Abstract
Nature-based tourism is one of the most important types of tourism that plays a very important role in the development of sustainable environments. One of the best practices for sustainable environmental development is to focus and improve the pro-environmental behavior of the tourist. Hence, this research ...
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Nature-based tourism is one of the most important types of tourism that plays a very important role in the development of sustainable environments. One of the best practices for sustainable environmental development is to focus and improve the pro-environmental behavior of the tourist. Hence, this research explores the pro-environmental behavior of the tourist and empirically investigates the role of attachment to the place on tourist satisfaction. To this end, 286 domestic tourists who visited the international wetland of Alagol were surveyed using available sampling method. Using structural equation modeling through Liserl software, the results showed positive and significant effects of attachment to the location and tourist satisfaction on the pro-environmental behavior of tourist. The attachment to the place also had a positive and significant effect on the satisfaction of the tourists.
