کاوشی بر تبیین پیشایندها(پیش‌زمینه‌ها) و پیامدهای رضایت از تجربه سفر گردشگران سالمند

نوع مقاله: مقاله پژوهشی

نویسندگان

1 کاندیدای دکتری مدیریت بازرگانی، مدیریت بازاریابی، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبائی، تهران، ایران

2 عضو هیات علمی دانشگاه علامه طباطبائی- گروه مدیریت بازرگانی

3 دانشجوی کارشناسی ارشد مدیریت بازرگانی گرایش بازاریابی، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبائی، تهران

چکیده

ا
با افزایش سرعت پیری جمعیت جهان و افزایش تعداد سالمندان، یکی از صنایعی که در چند دهه اخیر، این بخش از بازار برای آن‌ها جذاب به نظر می‌رسد، صنعت گردشگری است. لذا این پژوهش به دنبال بررسی پیشایندها و پیامدهای رضایت از تجربه سفر گردشگران سالمند است. جامعه آماری، کلیه گردشگرانی هستند که به شهر اصفهان مسافرت کرده و از حداقل سن 60 سال برخوردار هستند. برای جمع‌آوری داده‌ها، پرسش‌نامه‌ای ساختمند بر اساس پیشینه پژوهش تنظیم‌شده است که با روش نمونه‌گیری خوشه‌ای و در دسترس ، تعداد 346 پرسشنامه، به‌طور کامل پاسخ‌داده‌شده و مبنای تحلیل این پژوهش قرار گرفته است. برای تحلیل داده‌ها و آزمون فرضیه‌های پژوهش از مدل‌سازی معادلات ساختاری با بهره‌گیری از نرم‌افزار پی ال اس استفاده‌شده است. یافته‌های پژوهش نشان می‌دهد که از مجموع پیشایندهای مؤثر بر رضایت از تجربه سفر گردشگران سالمند، متغیر تازگی، درگیری و فرهنگ محلی مورد تأیید قرار نگرفتند و ارزش ادراک‌شده، تأیید گردید. در بررسی پیامدهای رضایت از تجربه سفر سالمندان، تمام فرضیات ازجمله کیفیت زندگی، رضایت از اوقات فراغت و رفتارهای آینده مورد پذیرش قرار گرفته است.

کلیدواژه‌ها


عنوان مقاله [English]

Explanation of Antecedents and Consequences of the Satisfaction of Elderly Tourists’ Travel Experience

نویسندگان [English]

  • amir aslani afrashteh 1
  • Mohammad Reza Karimi Alavijeh 2
  • Maryam Naeli 3
1 PhD Candidate of Marketing, Faculty of Management and Accounting, Allameh Tabataba'i University, Tehran, Iran
2 Assistant Professor, Faculty of Management and Accounting, Allameh Tabataba'i University, Tehran, Iran
3 MA Sudent in Marketing, Faculty of Management and Accounting, Allameh Tabataba'i University, Tehran, Iran
چکیده [English]

The study sought to investigate and examine the antecedents and consequences of satisfaction of elderly tourists trip experience. The statistical population is all tourists who travel to Isfahan and have a minimum age of 60 years. With cluster sampling and available 346 Structured questionnaire based on literature was administered to the target statistical sample. To analyze the data and to test the research hypotheses, structural equation modeling using Smart PLS software is used. The results indicate that of antecedents affecting the satisfaction of elderly tourists trip experience, Novelty, Involvement and local culture rejected and perceived value accepted. In examining the consequences of satisfaction of elderly trip experience, all assumptions, including quality of life, Leisure life satisfaction and future behaviors are accepted.

کلیدواژه‌ها [English]

  • elderly tourism
  • Quality of life
  • Travel Experience
  • Leisure time
  • Future Behavior of Tourist

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