مطالعه تعیین روابط علی انگیزه‌ها و رضایت گردشگران رویداد ورزشی: نقش میانجی درگیری ذهنی

نوع مقاله: مقاله پژوهشی

نویسندگان

1 کارشناس ارشد مدیریت ورزشی، دانشگاه خوارزمی

2 دانشیار گروه مدیریت ورزشی، دانشکده تربیت بدنی دانشگاه خوارزمی

3 استادیار گروه مدیریت ورزشی، دانشکده علوم انسانی دانشگاه تربیت مدرس

چکیده

رویدادها جذابیت مقاصد و یکی از  گزاره‌های کلیدی بازاریابی در ارتقاء اماکن به جهت جذب روزافزون گردشگران محسوب می‌شوند. از‌این‌رو هدف از پژوهش حاضر مطالعه تعیین روابط علی انگیزه‌ها و رضایت گردشگران رویداد ورزشی با ملاحظه نقش میانجی درگیری ذهنی بود. روش‌‌ پژوهش توصیفی – پیمایشی بوده و به صورت میدانی انجام شد. جامعه آماری مورد نظر گردشگران غیرتهرانی حاضر در بازی برگشت، شهرآورد استقلال و پرسپولیس فصل 96- 1395 بودند. نمونه مکفی مبتنی بر نرم افزار PASS (382) نفر با استفاده از روش نمونه‌گیری تصادفی – طبقه‌ای انتخاب و  با استفاده از نرم افزار Smart PLS 3 نیز مورد تحلیل قرار گرفتند. با استناد به یافته‌های پژوهش مبنی بر اثرگذاری مستقیم، غیرمستقیم و معنی‌دار متغیرهای تحقیق، به مسؤولین برگزاری رویداد ورزشی پیشنهاد می‌شود که به منظور حفظ و جذب گردشگران در رویداد ورزشی توجهی ویژه بر جنبه‌های روانشناختی گردشگران داشته باشند؛ زیرا رضایتمندی آنان تا حد زیادی وابسته به این عوامل است.

کلیدواژه‌ها


عنوان مقاله [English]

Study of Determining the Causal Relationship between Motivations and Satisfaction of Sports Event Tourists: Mediating Role of Involvement

نویسندگان [English]

  • Erfan Moradi 1
  • Alireaza Elahi 2
  • Marjan Saffari 3
1 M.Sc of Sport Management, Kharazmi University, Tehran
2 Associate Professor Department of Sport Management Faculty of Sport Sciences Kharazmi University, Tehran
3 Assistant Professor, Department of Sport Management, Faculty of Humanities, Tarbiat Modares University, Tehran
چکیده [English]

Events are the attraction of destinations and one of the most important key marketing propositions in promoting places to attract an increasing number of tourists. Therefore, the purpose of this study was to determine the causal relations motivations and satisfaction of Sports Event Tourists with mediating role of Involvement. The present study method was descriptive - survey. The statistical population was included non-Tehranian tourists present in the return derby between Esteghlal and Persepolis. The sampling method was selected based on PASS software (382) using stratified random sampling, and they were also analyzed using Smart PLS 3 software. According to the findings of the research based on the direct, indirect, and significant effects of research variables, it is suggested to the sports event organizers that special attention should be paid to the psychological aspects of tourists in order to maintain and attract event tourists because their satisfaction depends to a great extent on these factors

کلیدواژه‌ها [English]

  • Psychological Aspects
  • Involvement
  • Sports Event Tourists
  • Mediating Role
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