بررسی عوامل کشش و رانش مؤثر بر نیت سفر گردشگری مذهبی و نحوه تأثیر آنها (شهر قم)

نوع مقاله: مقاله پژوهشی

نویسندگان

1 دانشگاه اصفهان

2 دانشگاه اصفهان دانشکده علوم اداری واقتصاد

3 دانشگاه اصفهان،دانشکده علوم اداری واقتصاد

چکیده

نیت سفر از جمله متغیرهای مورد علاقه متخصصان بازاریابی گردشگری بهمنظور تحلیل رفتار
مصرفکننده در گردشگری میباشد در این پژوهش عوامل کشش و رانش مؤثر بر نیت سفر
گردشگری مذهبی با نظرخواهی از خبرگان (روش دلفی) استخراج و سپس بر اساس نظرات
خبرگان و مطالعات کتابخانهای مدل نیت سفر گردشگری مذهبی تهیه و با استفاده از نرمافزار پی
ال اس اسمارت مورد آزمون قرار گرفت براساس نظرات خبرگان، عوامل کشش مهم در نیت سفر
گردشگر مذهبی به شهر قم، سن، اعتقاد گردشگر به لزوم زیارت منطقه، مذهبی بودن، انگیزه
افزایش ایمان، تجربه سفر مذهبی داشتن، انگیزه برای بخشش گناهان و عوامل کشش مهم، وجود
امکانات زندگی شبانه ، ذکر شدن اسم منطقه در قرآن و احادیث، توسعهیافتگی خدمات بهداشتی،
مشهور بودن منطقه، توسعهیافتگی حملونقل منطقه میباشد براساس نتایج پژوهش برخی عوامل
رانش با برخی عوامل کشش، برخی عوامل کشش با نگرش، نگرش با تمایل و تمایل با نیت سفر
گردشگری مذهبی رابطه دارد .

کلیدواژه‌ها


عنوان مقاله [English]

Exploration of Pull and Push Factors Which Influence of Travel Intention of Religious Tourism and Their Affect Method (Qom city)

نویسندگان [English]

  • sayed ehsan hoseinipor 1
  • hosein rezaie doolatabadi 2
  • ali kazemi 3
2 Isfahan university faculty of Administrative Sciences and Economics
3 Isfahan university faculty of Administrative Sciences and Economics
چکیده [English]

travel intention is one of the variables that tourism marketing experts interest it
to analyze consumer behavior in tourism. In this article, pull and push factors
that affect travel intention of religious tourism were extracted with Delphi
method firstly and then the model that it was submitted base of experts attitudes
and library studies was tested with smart PLS software. Base of experts
attitudes, the most important push factors are Age, tourist belief to requirement
of destination Pilgrimage, Being religious, the impetus for faith increasing,
Religious travel experience, the impetus for the forgiveness of sins. The most
important pull factors are existence of night life in destination, mentioning
destination name in the Quran and the Hadiths, development of destination
transportation, the fame of destination, development of health services in
destination. Base of results, some pull factors with some push factors, some pull
factors with attitude, attitude with desire and desire with travel intention of
religious tourism have relationship.

کلیدواژه‌ها [English]

  • Pull factors
  • Push factors
  • Religious Tourism
  • travel intention
  • PLS structural modeling
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