Document Type : Research Paper

Author

Abstract

Social Planners believe that without a correct cultural understanding of societies in terms of their differences and similarities, one cannot provide an adequate plan for attracting tourists and developing tourism industry. Today, one of the most effective sources of attracting tourists , is conducting a proper cultural treatment and focusing on cultural interactions, especially folklore. Folklore as a component of cultural in asset in Iran is considered as an opportunity in the development of tourism industry. Using a library and document processing technique and considering available theoretical arguments and empirical studies, this paper analyzes three fields of folklore, development and tourism and the relationship among them, with a special attention to the Iranian society. The findings suggest that Iran with a rich cultural civilization enjoys a variety of folklore in its geographical arena and can potentially motivate foreign tourists to visit tourism destinations and contribute to the development of this industry. However, since in traditional developing societies folklore is of great importance, this opportunity may sometimes be converted to a threat and thus necessitates a careful planning.
believed to hava an adverse effect on the environment, therefore,it can be neither effective nor efficient.Analysis of the attitudes of visitors and local community towards the importance of protecting this wildlife refuge and tourism development is the other outcome of this survey. Finally, strategies to implement an effective management system in protected areas have been proposed.