عوامل موثر بر پذیرش فناوری اطلاعات در هتلهای شهر شیراز

نوع مقاله: مقاله پژوهشی

نویسندگان

1 استاد یار گروه مدیریت بازرگانی دانشگاه یزد

2 مربی گروه مدیریت جهانگردی دانشگاه یزد

3 کارشناس ارشد مدیریت بازرگانی دانشگاه یزد

چکیده

در دهههای اخیر، فناوری های اطلاعاتی تقریبا با تمام جنبههای زندگی ما به ویژه زندگی کاری و حرفهای گره خورده است. کاربرد فناوری های اطلاعاتی در حوزههای مختلف و رشد سریع استفاده از رایانه در سازمانها، اهمیت ویژه ای به بررسی عوامل مؤثر بر عدم پذیرش فناوری های اطلاعاتی در سازمانها، بخشیده است. بهرغم تمام مزیتهای ذاتی فناوری های اطلاعاتی، هنوز بکارگیر ی و پذیر ش آن با مقاومت کارکنان همراه است. بنابراین، هدف از این پژوهش بررسی عوامل مؤثر بر رفتار پذیرش فناوری- های اطلاعاتی در میان کارکنان هتل است. روش تحقیق، توصیفی از نوع پیمایشی بوده و جامعه آماری آن،  کارکنان هتلهای شه ر شیرا ز بوده است. برای تجزی ه و تحلیل دادههای جمعآوری شده ، ا ز نر م افزار
استفاده شدهاست. نتایج بهدست آمده، نشان می دهد که عواملی چون Smart PLS و 2 SPSS20 نگرش، باورهای رایج نسبت به فناوری های اطلاعات و هنجارهای ذهنی، بر پذیرش و بهکارگیری فناوری اطلاعات تأثیر مثبت و معنیداری دارند 

کلیدواژه‌ها


عنوان مقاله [English]

Investigating Factors Affecting the Adoption of Information Technology by Hotels: A Case Study on Shiraz Hotels

نویسندگان [English]

  • Mahmood Naderi Bani 1
  • Ali Delshad 2
  • Fatemeh Mohammadi 3
  • Marziyyeh adibzadeh 3
چکیده [English]

In recent decades, information technology (IT) has become a key element in all aspects of people’s lives, especially in their working and professional lives. Application of IT in various sectors, businesses and organizations and its increasing growth, has provided a special importance for investigating the effective factors of IT acceptance, especially in hospitality-related businesses. Despite of the essence advantages of IT, accepting and using of it, has encountered with the staff resistance. Therefore, the purpose of this study is to investigate the factors affecting hotel staff acceptance of information technology. Descriptive survey has been determined as the research methodology. The hotels’ staff in Shiraz city have been selected as the statistical population. SPSS20 software and Smart PLS have been used to analyze the collected data. The results showed that such factors as attitudes, common beliefs toward IT and subjective norms have a significant and positive impact on accepting and applying IT.

کلیدواژه‌ها [English]

  • Information Technology
  • hotel
  • Subjective Norms
  • Perceived Beliefs
  • Attitude
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