شبکه مضامین مرتبط با انتخاب شریک در اتحادهای استراتژیک گردشگری پزشکی

نوع مقاله: مقاله پژوهشی

نویسنده

استادیار، مدیریت جهانگردی، دانشکده گردشگری، دانشگاه سمنان

چکیده

اتحادهای استراتژیک به عنوان ابزاری برای ادامه بقا در دنیای رقابتی امروز به امری رایج در میان صنایع مختلف تبدیل شده است. در این میان، انتخاب شریک، از جمله کلیدی‌ترین مراحل در شکل‌گیری هرگونه اتحادی به شمار می‌رود. از این‌جهت، مطالعات متعددی پیرامون انتخاب شریک و ویژگی‌های آن صورت پذیرفته است. نظر می‌رسد که طرح این موضوع در صنعت گردشگری بخصوص در حوزه‌هایی نظیر گردشگری پزشکی از تازگی برخوردار است. هدف پژوهش حاضر شناسایی شبکه مضمامین مرتبط با انتخاب شریک در اتحادهای استراتژیک گردشگری پزشکی در کشور بود. 17 نفر از خبرگان صنعت با استفاده از نمونهگیری گلوله‌برفی شناسایی، داده‌ها از طریق مصاحبه نیمه-ساختاریافته گردآوری و با استفاده از نرم افزار Maxqda10 براساس روش تحلیل مضمون، تجزیه و تحلیل شد. نتایج نشان داد 3 مضمون فراگیر شناخت و ارتباطات، بررسی کردن و ویژگی‌های شریک در انتخاب شریک در هنگام شکل‌گیری اتحاد استراتژیک میان کسب و کارهای گرشگری پزشکی، موثر است

کلیدواژه‌ها


عنوان مقاله [English]

Thematic Network related to partner selection in strategic alliances( study Case: Iranian medical tourism businesses))

نویسنده [English]

  • Ali Asghar Shalbafian
tourism faculty semnan university
چکیده [English]

Strategic alliances have come to prove instrumental across various industries owing to rapidly evolving and competitive world. Partner selection plays core and key role in any strategic alliance formation and its outcome. Though voluminous studies targeted partner selection in general, the subject has rarely investigated in tourism industry particularly in the context of a tourism type i.e. medical tourism and a specified market i.e. Iran. To this end, 17 medical tourism experts have been recognized by snowball sampling. Data have been gathered through semi-structured interviews and analyzed with Maxqda 10 software based on theme analysis. Findings show that 3 main themes including prior relation and cognition, probing about partner and partner characteristics can affect on medical tourism alliance formation in Iran.

کلیدواژه‌ها [English]

  • Medical Tourism
  • strategic alliance
  • partner selection
  • Thematic network
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