Zohre Dehdashti; Sajjad Khani; Amin Ajali
Volume 9, Issue 25 , April 2014, , Pages 34-68
Abstract
The word-of-mouth (WOM) and non-conversational advertising are two well-established methods to attract tourists to destinations. Since the tourism product is mostly untestable before it is used, the role of advertisement is fortified. Consequently, the present research explores the impact of conversational ...
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The word-of-mouth (WOM) and non-conversational advertising are two well-established methods to attract tourists to destinations. Since the tourism product is mostly untestable before it is used, the role of advertisement is fortified. Consequently, the present research explores the impact of conversational and non-conversational advertising on promotion of brand equity in the touristic city of Isfahan. A questionnaire survey was conducted on a sample of 384 potential tourists to Isfahan. Data were analyzed through SEM and CFA by making use of SPSS and LISREL softwares. Results demonstrated that advertisement had no significant bearing on the destinations’ brand image, while at a 99 percent confidence level, WOM and customer experience showed a significant effect. Also, a significant impact was found exerting from conversational and non-conversational advertisement on customer experience. Customer experience itself influences brand equity, and the brand image affects destination brand equity, all at a 99 percent confidence level.
Volume 8, Issue 24 , January 2014, , Pages 35-58
mehdi kazemi; neda sohrabi nejhaad; mehrdad hamrahi
Volume 3, Issue 10 , November 2005, , Pages 35-52
Abstract
Numerous authors have pointed out the influence of trained and skillful human resource on tourism development. the aim of this paper is to, evaluate the quality of in-service training programs in tourism industry based on CIPP model in Fars Province. This model has four dimensions in eluding Context, ...
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Numerous authors have pointed out the influence of trained and skillful human resource on tourism development. the aim of this paper is to, evaluate the quality of in-service training programs in tourism industry based on CIPP model in Fars Province. This model has four dimensions in eluding Context, Input, Process and Output.The data is obtained from a survey applied to a sample of 253 trainees from a 1480 population who attended the training programs over a period of 5 years between 2000 and 2005.T-tests were used to evaluate data. Finding demonstrated that each dimension of the model had high quality but they were rather different. So a number of recommendations are made to improvement the in-service programs.
Mohammad Hasan Seif; Ahmad Rastegar; Tahereh Karimi Fard; Marzieh Tajvaran
Abstract
The main issue in this study was to investigate the factors affecting the environmental conservation behaviors of foreign tourists. The environment has been one of the main and most important concerns of human societies in the past few decades. Hence, in recent years, much attention has been paid to ...
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The main issue in this study was to investigate the factors affecting the environmental conservation behaviors of foreign tourists. The environment has been one of the main and most important concerns of human societies in the past few decades. Hence, in recent years, much attention has been paid to environmental problems. In the present study, effective factors on environmental conservation behaviors have been evaluated using the causal model and LISREL software. This research was conducted using the survey method and questionnaire. The statistical population includes foreign tourists who visited Fars province tourist sites in 1395. The sample size was 260 using the Cochran formula. According to the estimates of the coefficients of direct and indirect effects, the highest direct effect on environmental conservation behaviors related to personal norms (0.42), and the least was the indirect effect of place attachment (0.02).
shirin mahdavi; Mostafa Emadzadeh; azarnoush ansari
Abstract
The identification of tourism market segments helps to better develop travel packages and more efficient strategies. By identifying the expected values derived from the behavioral patterns and comparing them with the behavioral interests of the travel of elderly people, along with individual characteristics, ...
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The identification of tourism market segments helps to better develop travel packages and more efficient strategies. By identifying the expected values derived from the behavioral patterns and comparing them with the behavioral interests of the travel of elderly people, along with individual characteristics, the market for elderly tourists can be segmented and predicted. In terms of the purposes, this is an applied research and in terms of the data collection method, this is descriptive-survey. The qualitative approach and the Delphi method has been used to identify the expected values and, to predict market groups, a quantitative approach using neural networks has been used. This research has been conducted among 380 Esfahani and Tehrani elderly tourists using non-random and available sampling method. The results show that values are due to individual and personality traits, travel motives, travel experiences, travel style, and travel pleasure. The market for elderly tourists was identified and predicted based on the expected values, with the neural network technique in three conservative, prosperous and younger groups.
mohammadreza farzin; zahraa naad ali pour
Volume 5, Issue 14 , February 2011, , Pages 40-67
Abstract
Issues regarding Competition first started when Adams Smith published his famous book "Wealth of Nations". Until late 1980s there weren’t any theoretical frameworks for analysis, maintenance, and improvement of the competitiveness of a country or an industry, so all the economic analyses about ...
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Issues regarding Competition first started when Adams Smith published his famous book "Wealth of Nations". Until late 1980s there weren’t any theoretical frameworks for analysis, maintenance, and improvement of the competitiveness of a country or an industry, so all the economic analyses about competitiveness were based on varied indicators. To date, researchers like Porter (1980), Gilbert (1984) and Poon (1993) have proposed various strategies for identification of tourism destination competitiveness factors, but Crouch & Ritchie’s model has been the most comprehensive of all. With the use of Crouch and Ritchie's model, this paper aims to investigate and rank the factors affecting tourism competitive advantage of Chabahar region. The research was performed during the years 2009 - 2010. Results displayed prioritization of five indices of Crouch and Ritchie's model as following: Destination Policy Planning and Development; Destination Management; Core resources and Attractors; Supporting Factors and Resources; and Qualifying and Amplifying Determinants. Also findings indicated that factors such as climate, beautiful beaches and landscapes, security are among the strength points, while factors like visitor management, crises management, recreation centers, and marketing are of weak points of the region.
pezhman hatamifar
Abstract
Evaluation of different parts of tourism will cause the optimized resourceallocation of development plans and strategies, thereupon evaluating these partshas become essential in various destinations. Rural tourism consider as one ofthe main forces of developing and welfare of rural economies. In such ...
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Evaluation of different parts of tourism will cause the optimized resourceallocation of development plans and strategies, thereupon evaluating these partshas become essential in various destinations. Rural tourism consider as one ofthe main forces of developing and welfare of rural economies. In such term,rural tourism supply chain evaluation is regarded as one of the major strategiesfor developing the rural area. Tourism supply chain evaluation states that how atourism product is manufactured and when and how will perform in tourists andwhich outcome it will cause. Despite the undeniable importance of this issue,there has not been any study devoted to tourism supply chain and investigatingits performance. This study will evaluate rural tourism supply chain with DataEnvelopment Analysis (DEA) in Mesr village, Iran, in 2015 and will offersolutions in way of improvement and enrichment of its performance. The resultsindicate that five factors of transportation, visitor information, accommodation,infrastructures and attractions function properly and catering services,Entertainment and shopping facilities have inappropriate functions in Mesrtourism supply chain.
Mehdi Karobi; zeinab amiri
Abstract
Incoming tour guides’ performance as cultural representatives and line workers is very important in cross-cultural interactions. The purpose of this research is to identify and Prioritize effective characteristics on performance of incoming tour guides from the perspective of foreign tourists. ...
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Incoming tour guides’ performance as cultural representatives and line workers is very important in cross-cultural interactions. The purpose of this research is to identify and Prioritize effective characteristics on performance of incoming tour guides from the perspective of foreign tourists. This is an applied research and in terms of the data collection method, it is descriptive-survey. The statistical population of this study included all foreign tourists on guided tours in the period of April to July 2015 in Tehran. A sample of 385 people was obtained using Cochran's formula. Of these, 328 tourists responded to the questionnaire. For data analysis, Friedman test, confirmatory factor analysis, SPSS, and LISREL software have been used. The results show from the foreign tourists’ perspective, priorities of professional and specialized characteristics is higher than individual characteristics and behaviors on the performance of incoming tour guides.
Tourism planning
Naser Shafieisabet; Faranak feyz babaei cheshmeh sefidi
Abstract
In the subject of tourism, clusters, as a group of businesses and centers related to tourism, seek to increase competitiveness and development through cooperation and interaction. Given more than five decades of studies on tourism clusters and regional development and the lack of a comprehensive review ...
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In the subject of tourism, clusters, as a group of businesses and centers related to tourism, seek to increase competitiveness and development through cooperation and interaction. Given more than five decades of studies on tourism clusters and regional development and the lack of a comprehensive review of previous research, the main goal of this research is to conduct a quantitative review of these studies using bibliometric analysis tools. In this regard, articles related to this topic from 1988 to 2024 were reviewed, and knowledge mapping and performance analysis were performed on 333 articles in Vos viewer software. The findings showed that the number of published articles was the highest during the past decade, and authors such as Jackson and Murphy had the highest scientific citations. Also, word co-occurrence analysis revealed five research clusters whose core keywords include tourism, cluster analysis, regional planning, competitiveness, and tourism development.
Fatemeh Yavarigohar; Marzieh Koraghli
Abstract
In recent years, there has been a widespread discussion about the activities of brands in social media. Social media with their applications and increasing popularity, help companies to enhance customer engagement. The purpose of this research is to examine the impact of stimuli associated with the brand ...
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In recent years, there has been a widespread discussion about the activities of brands in social media. Social media with their applications and increasing popularity, help companies to enhance customer engagement. The purpose of this research is to examine the impact of stimuli associated with the brand on brand loyalty in social media by considering the mediating role of brand engagement in Eligasht Travel Company. In terms of the purpose, this is an applied research and in terms of the research method, this is a descriptive survey. The statistical population includes all those who have used the services of the Eligasht Company and visited the company's Instagram page. The sample size is 211 Eligasht’s customers. The Smart PLS 2.0 software was used to analyze the data. The findings showed that brand-related stimuli had a direct and significant effect on brand loyalty. Also, the effect of the mediating variable on brand interaction was proved by the Sobel test with the severity of 2.12.
Sustainable development of tourism
Ali Asghar Mobasheri; moslem bagheri; zahra moaven; Fatemeh Shekari
Abstract
Considering the importance of developing food tourism as one of the most important and growing types in recent years, the present study was designed and implemented to model the factors affecting food tourism development. This research is developmental in terms of its purpose, and it is included in the ...
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Considering the importance of developing food tourism as one of the most important and growing types in recent years, the present study was designed and implemented to model the factors affecting food tourism development. This research is developmental in terms of its purpose, and it is included in the category of qualitative research in terms of data collection and analysis, which is done by the meta-synthesis method. According to the nature of the meta-synthesis method, the statistical population of the research is made up of previous studies related to the research topic. In the meantime, according to access the full text and review of the title, abstract, and content of the searched articles, 45 sources were selected for the research. Thematic analysis was used to analyze the collected data, and the intra-subject agreement method was used to control the quality of the analysis. As the research findings, the factors affecting the food tourism development were categorized in the form of six main themes, i.e., contextual factors, factors related to marketing and sales, factors related to human resources, infrastructural factors, intervening factors, and executive interventions. The results can increase managers' knowledge and awareness of factors affecting food tourism development and provide practical guidelines for managers, planners, and policymakers at different national and regional levels.
Mohammad Najjarzadeh
Abstract
Agritourism has become increasingly important in recent years and differentcountries have put a lot of efforts to promote it. Experts believe that agritourismcan play an important and constructive role in sustainable agricultural andrural development as a new strategy. Accordingly, the present study ...
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Agritourism has become increasingly important in recent years and differentcountries have put a lot of efforts to promote it. Experts believe that agritourismcan play an important and constructive role in sustainable agricultural andrural development as a new strategy. Accordingly, the present study analyzes thechallenges and issues facing agritourism development in the rural areas ofShahrud city using a qualitative research design and purposive sampling. Datawere collected via holding interviews and meetings with three groups ofstakeholders (farmers, tourists and managers) based on the modified NominalGroup Technique (NGT) in the summer of 2015. The central question raised atthe meeting was: What are the challenges and issues of agritourism developmentin the rural areas of Shahrud city? According to the results, the stakeholderscategorized the challenges and issues facing agritourism development inShahrud into six groups: distance from major population resources,comprehensive national and regional policies, awareness and training,marketing, customs, and laws
hamed reza faaljou; majid feshari
Volume 10, Issue 30 , June 2015
Tourism planning
Mohammad Reza Asadi Zarch; esmaeil ghaderi; Mohammad Reza Rezvani; Roozbeh Mirzaei
Abstract
The purpose of the study is to identify the main components in planning tourism events. Scopus and Google Scholar databases were searched in the period from 1994 to 2024 with the keywords of event planning, tourism event, event framework and event models, and the articles were screened by the criteria ...
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The purpose of the study is to identify the main components in planning tourism events. Scopus and Google Scholar databases were searched in the period from 1994 to 2024 with the keywords of event planning, tourism event, event framework and event models, and the articles were screened by the criteria of non-repetition and relevance to the topic, and finally 140 articles with MAXQDA, Zotero, vosviewer, and artificial intelligence software were used to examine the entire text. The findings show that the period from 1990 to 2000 is dedicated to the formation of event planning foundations, 2000 to 2010 to the creation of event frameworks and models, and 2010 to 2024 to the integration of sustainability and interdisciplinary discussions, as well as planning Strategic and governance, stakeholder participation and cooperation, resource and risk planning, sustainability principles and innovative and interdisciplinary approaches are the main components of tourism event planning.
fatemeh banadarvish
Fatemeh Yavari Gohar; Khalil Hayati
Abstract
the world and our global community needing change to be more responsive to environmental, social and economic capital. This process not only makes companies more environmentally sensitive, it is also a great opportunity for innovative companies to grow and gain competitive advantage and benefit from ...
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the world and our global community needing change to be more responsive to environmental, social and economic capital. This process not only makes companies more environmentally sensitive, it is also a great opportunity for innovative companies to grow and gain competitive advantage and benefit from greening, and this great planet can also be a resource keep it natural for future generations. In this study, the impact of diffusion of innovation and environmental pressures on green marketing and sustainable innovation in Tehran's restaurant industry has been considered from the perspective of experts and experts in the field of sustainable tourism and green marketing. To achieve the goals and answer the research questions, the data collected from the experts were analyzed by questionnaire using SEM. Finally, among these variables, the relevance of the environmental pressure variable with green marketing strategy was eliminated and the other variables were correlated with sustainable innovation
zohreh dehdashti; amirhosein anchei
Volume 2, Issue 4 , June 2004, , Pages 31-67
Abstract
This paper discusses the evolution of tourism policies in Tunisia, Turkey and Malaysia. The growth of tourism during the past twenty years is the main reason for selecting these countries. It discusses some of the reasons for this change in tourism development. Finally, it suggests key areas of future ...
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This paper discusses the evolution of tourism policies in Tunisia, Turkey and Malaysia. The growth of tourism during the past twenty years is the main reason for selecting these countries. It discusses some of the reasons for this change in tourism development. Finally, it suggests key areas of future focus for sustainable development. Tourism's importance in the national economy has steadily grown during the last decade. Concurrently there has been an increase in competition, a need to satisfy environmental obligations and the need to respond to the market's need for alternative tourism products. One of the emerging tourism alternatives is the result of the changes in the values and the habits of people. The countries throughout the hemisphere have implemented many different tourism strategies and policies for the promotion of natural attractions, the protection of the environment, and of the quality of life. Much is to be learned by the analysis of all these different approaches. It is for this reason
Naser Sanoubar; Saeedeh Khani; Abolfazl Haghverdizadeh
Abstract
Cultural festivals have an important role in the tourism industry and recognition of the factors affecting their success is important. Hence, In this research, the effect of the variables of sense of community, emotional experience, and extroversion on tourists’ satisfaction and loyalty in cultural ...
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Cultural festivals have an important role in the tourism industry and recognition of the factors affecting their success is important. Hence, In this research, the effect of the variables of sense of community, emotional experience, and extroversion on tourists’ satisfaction and loyalty in cultural festivals were examined. in this regard, 394 questionnaires were distributed among tourists of the Nowruz festival in Milad Tower, in Tehran, and examined, then. The results showed sense of community is a direct predictor of loyalty, and satisfaction still has the greatest impact on loyalty. Also, The relationship between extraversion and positive emotional experience was confirmed. In indirect ways, positive emotional experience through satisfaction has the greatest impact on loyalty. The results of this study could help marketing managers and festival organizers manage events better and gain more tourists’ satisfaction and loyalty
Sanaz Shafiee; Ali Rajabzadeh Ghatari; Alireza Hasanzadeh; Saeed Jahanyan
Abstract
Along with the influence of the Internet and the dramatic advances in the use of information technology in businesses, a new concept has been introduced in the tourism literature called smart tourism destinations. Although studies have been conducted in this area in recent years, the research process ...
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Along with the influence of the Internet and the dramatic advances in the use of information technology in businesses, a new concept has been introduced in the tourism literature called smart tourism destinations. Although studies have been conducted in this area in recent years, the research process is not clear due to the short time of introduction and development of this technology. In addition, the synthesis of knowledge has not been done in order to draw conclusions about the evolutionary nature of this issue and to develop its theories. This study used the paradigm funnel method to fill this gap and investigate the research. For this purpose, 105 articles were reviewed from 2000 to 2017, and after selecting articles, 34 articles were identified and classified. The findings indicate the focus of the articles is on the level of specific theories and the lack of articles in the field of ontology and basic hypotheses. This study will help researchers to better understand the conducted research process, to get acquainted with the concepts and components, and to identify the existing research gap.
Fatemeh Yavari Gohar; Fereshteh Mansourimoayyed
Abstract
Today, advertising as one of the marketing strategies has a tremendous impact on consumer behavior and their choices. Thus, it has played an important role and a prominent position in promoting successful sales of the products in any organization. Therefore, in their research, researchers try to make ...
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Today, advertising as one of the marketing strategies has a tremendous impact on consumer behavior and their choices. Thus, it has played an important role and a prominent position in promoting successful sales of the products in any organization. Therefore, in their research, researchers try to make it possible for organizations to benefit from this strategy. After COVID-19 pandemic, man has been forced to innovate and change its work and life. This is an applied research to investigate the role of advertising on customer behavioral intentions to comeback using restaurants in post-corona era. A sample of 390 potential customers of restaurants in Tehran was selected by the convenience non-probability sampling method. Having collected data, research hypotheses were analyzed by the LISREL; Structural equation modeling and confirmatory factor analysis were used to analyze them. The result of the research showed that all relations were confirmed. But sympathy and familiarity were the only variables which do not influence on this model.
nafise fazli; Abdolreza Roknadin Eftekhari; mahdi pourtaheri
Abstract
One of the most important subjects in tourism development assessment is the satisfaction of tourists from the ecolodge resorts quality. Naturally, increased satisfaction of tourists from the capacity and quality of recreation and residential facilities is directly proportional to the growth of tourism. ...
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One of the most important subjects in tourism development assessment is the satisfaction of tourists from the ecolodge resorts quality. Naturally, increased satisfaction of tourists from the capacity and quality of recreation and residential facilities is directly proportional to the growth of tourism. In this regard, the aim of this study was to investigate the tourists satisfaction from the quality of ecolodge resorts in rurals of Tehran province in the form of six indicators of the quality of infrastructure and health services, quality of infrastructure and welfare and catering services, quality of security, quality of territorial resources, the quality of physical infrastructure and the quality of environmental health. To this end, a questionnaire measuring the satisfaction of tourists from the quality of ecolodge resorts was prepared and standardized by statistical methods. Used method in this study is descriptive-analytical and its type is applied and the method of data collecting is done in both documentary and survey. The statistical population of the study is rural tourists in 6 rural accommodation centers. For determination of the sample size, the Cochran formula was used for uncertain or unconfined society with 95% confidence level, with the estimated number of samples estimated at 160. Data were analyzed using PASW software and CSM index. The results of the research indicate that the satisfaction of rural tourists in the quality of territorial resources quality has been higher than other sectors. In other words, the closest performance to expect is the quality of territorial resources, and the quality of the physical infrastructure is thereafter. This is while the quality of security has the lowest satisfaction.
Negar Jalilian; Mehdi kaaroubi; Esmail Ghaderi
Abstract
Tourist destinations, as the main focus of tourists’ attraction, play the fundamental role in the development of the tourism industry. A tourism destination appears distinctive and successful when new and unique experiences are provided to tourists. This task is responsible for tourism events.The ...
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Tourist destinations, as the main focus of tourists’ attraction, play the fundamental role in the development of the tourism industry. A tourism destination appears distinctive and successful when new and unique experiences are provided to tourists. This task is responsible for tourism events.The event, combined with the development of tourism, creates attractions among tourists. This research aids to measure the impact of events tourism on moderating tourist destinations seasonality. For the analysis of research data, 60 questionnaires were totally collected and analyzed with Smart-PLS software Single sample t-test is used to verify the status of each of the dimensions of the tourism, synthetic, and supportive resources and situational factors. The results show that tourism, synthetic and situational factors for event tourism development in Hamedan, lie in favorable conditions, excluding supportive resources.
Esmaeil Aliakbari; Nafese Marsousi; Leila Jalalabadi
Abstract
This article has identified and compiled the future scenarios of tourism in Kerman in the perspective of 1410 with a future studies approach. The data has been developed with documentary and survey methods and in processing those from the Delphi method, structural analysis and Startup Wizard have been ...
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This article has identified and compiled the future scenarios of tourism in Kerman in the perspective of 1410 with a future studies approach. The data has been developed with documentary and survey methods and in processing those from the Delphi method, structural analysis and Startup Wizard have been used. The statistical population includes fifteen scientific and executive elites of Kerman who, after the initial discussion sessions, weighing and identified 15 contingent status of the propellant factor in formulating scenarios. The results show that 80 percent of Kerman tourism situations in the future are favorable and 20 percent are stable and critical. Kerman city is facing three groups of tourism development scenarios in the future. The most desirable scenario is the first group, which is based on the foundation of competitiveness, axial plan and symmetrical development
tourism management
Mohsen Farhadinejad; Atiye Saberi; Mohammad Ebrahim Baghernezhad Hamze kolaie
Abstract
Nowadays, manufacturing and service industries are trying to have a green orientation in their field of activity. However, the concept of greenwashing, which is a kind of mental deception of the audience, is the opposite of green orientation, and the upcoming research aims to examine the components of ...
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Nowadays, manufacturing and service industries are trying to have a green orientation in their field of activity. However, the concept of greenwashing, which is a kind of mental deception of the audience, is the opposite of green orientation, and the upcoming research aims to examine the components of this concept in the hotel industry and provide solutions to deal with it. The current research has a developmental approach and theme analysis was determined as the method of data analysis. The experts of this research are 15 experts in hospitality and health matters, who were selected by purposeful sampling. Also, the data collection tool is a semi-structured interview. Data analysis shows that environmental greenwashing, social greenwashing, lexical greenwashing, legal greenwashing, and food greenwashing are the dimensions of the concept of greenwashing in the hotel industry. Also, with digital tools and the correct culture we can deal with greenwashing.IntroductionNowadays, manufacturing and service industries are trying to have a green orientation in their field of activity. However, the concept of greenwashing, a kind of mental deception of the audience, is the opposite of green orientation. The upcoming research aims to examine the components of this concept in the hotel industry and provide solutions to deal with it.Materials and MethodsThe present research has an exploratory approach in terms of its nature and a developmental approach in terms of its goal, and theme analysis was used to analyze the data. The experts of this research are 15 experts in hospitality and health matters, who were selected by purposeful sampling. Also, the data collection tool is a semi-structured interview.Discussion and ResultsData analysis shows that environmental greenwashing, social greenwashing, lexical greenwashing, legal greenwashing, and food greenwashing are the dimensions of the concept of greenwashing in the hotel industry.ConclusionsIt is possible to deal with the phenomenon of greenwashing by using new digital tools, increasing public awareness, and enacting restrictive laws.
Sociology of tourism
Vahid Nasehifar
Abstract
The perception of tourists is a psychological factor that affects tourists’ behavior and business performance. Shaping tourist agencies or managing perceptions is crucial for creating a competitive advantage and developing competitiveness for travel agencies. Various factors have played a role ...
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The perception of tourists is a psychological factor that affects tourists’ behavior and business performance. Shaping tourist agencies or managing perceptions is crucial for creating a competitive advantage and developing competitiveness for travel agencies. Various factors have played a role in the formation of tourists’ perceptions, which have been discussed in this article and previous studies. However, a comprehensive pattern regarding the management of tourists’ perceptions has yet to be presented so far, and the purpose of this research was to extract the pattern of tourists’ perceptions management. In this research, the qualitative-qualitative method was used, that is, a meta-synthesis method for literature and background analysis, and then open, axial, and selective codes were extracted from the thematic analysis method with the help of conducted interviews. In order to validate and check reliability, inter-coder reliability was used, and the community and sample for interviews included experts and managers of travel agencies. Finally, the final pattern has been extracted as a network of themes of antecedents, perception management methods, and consequences.
