hasan danaii fard; seyed daryoush javid; ali asghar faani
Volume 7, Issue 19 , November 2012, , Pages 1-24
Abstract
The purpose of this study is to identify the policymaking instruments in Iran's tourism industry. This study tries to find an appropriate answer to the question of what instruments can be utilized in tourism policymaking. In order to find the response, researchers used a hybrid research method (qualitative-quantitative). ...
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The purpose of this study is to identify the policymaking instruments in Iran's tourism industry. This study tries to find an appropriate answer to the question of what instruments can be utilized in tourism policymaking. In order to find the response, researchers used a hybrid research method (qualitative-quantitative). Data were collected with a heuristic approach to tourism policy instruments. Based on the elements identified in this study, it can be inferred that identification of tourism policymaking tools is a solution for governments to pursue to the successful accomplishment of tourism development. Finally, it was indicated that respecting the role governments play in tourism, policymaking instruments can be divided into three categories: regulatory instruments, cognitive instruments, and normative instruments. In the quantitative section, the measure designed by researchers for confirming or refuting the hypotheses, possessed the required content validity and the approved Cronbach's alpha reliability coefficient (0.857).
Mehdi Karoubi; Ahmad Mahmoudi; Peyman Seyyedi
Abstract
The aim of present study is to investigate the effect of constraints on themotivation of ski resort tourists. The population includes all of ski resort touristsin Shemshak and Tochal stations which has attended in sports at least threetimes in the year. Regarding to unfeasibility of certain population ...
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The aim of present study is to investigate the effect of constraints on themotivation of ski resort tourists. The population includes all of ski resort touristsin Shemshak and Tochal stations which has attended in sports at least threetimes in the year. Regarding to unfeasibility of certain population and uncertainsize, the sample size was determined through Cochran formula (N=141). Thedata were gathered by Wei (2008) questionnaire. Reliability was tested throughAlpha Cronbach for constraints and motivation as 0.756 and 0.898, respectively.In order to analyze the data, descriptive statistics (mean, standard deviation)and inferential statistics (Kolmogorov, Smirnoff, correlation coefficient ofPearson, and multi-various linear Regression) were used at the level of P≤0.05.The results showed that there was meaningful reverse relationship betweenconstraints and its dimensions and motivation of ski resort tourists (r- 0.362,P=0.001). Also, the interpersonal factors (t=2.251, B=0.247) and structuralfactors (t=2.331, B=0.238) were the most effective predictors. Therefore,regarding to the results, facilitating the tourists’ attendance through trainingand taking advantage of experiences in the field of ski and resolving structuralconstraints in order to provide security for tourists is so important for enhancingtheir motivation and continuous attendance in sky resorts
Jila Sajadi; Arman moslemi; Roghayeh Samadi
Abstract
Nowadays, the natural sources as a main ecotourism assets confront withvarious challenges. Thus, evaluation of eco-tourist regions and bio ecologyfunctions in the course of decisions – making and economic policies isaccounted as a most important branches of development and planning of tourismindustry. ...
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Nowadays, the natural sources as a main ecotourism assets confront withvarious challenges. Thus, evaluation of eco-tourist regions and bio ecologyfunctions in the course of decisions – making and economic policies isaccounted as a most important branches of development and planning of tourismindustry. The recreational region of Rudbar Qasran is one of the ecotourismattractions of Shemiranat division located on Tehran and is accounted as one oftourism destinations. Thus, to study it’s ecotourism value could be effective inpredication of demands and provision of defects as well as in development oftourism.The research method is descriptive and the aim of the present researchis to estimate ecotourism value of Rudbar Qasran via conditional valuation.Through Logit model and binary choice the effect of factors which affectingwillingness of tourists to spend to visit touristic attractions of the region. Thequestionnaire The average willingness to pay by the tourists is about 7100 Rialsfor any household for use of tourism services of Rudbar Qasran and with regardto this level, the average recreational value of services and facilities of givenregion is estimated to 3550 million Rials. Thus, concerning to high value ofgiven region, should be paid more attention to development of tourism andpromotion of visitor’s accommodations by planners.
Abstract
This study tried to study the strategies for reaching a sustainable settlementsystem in the desert of Hasanabad in accordance with tourism potentials of thementioned region. The research is developmental-applied based of goal and it isdescriptive-nalytical based of method. The required data were collected ...
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This study tried to study the strategies for reaching a sustainable settlementsystem in the desert of Hasanabad in accordance with tourism potentials of thementioned region. The research is developmental-applied based of goal and it isdescriptive-nalytical based of method. The required data were collected bydocumentary, survey, Opinion Polling methods and questionnaire. 382 settlersand 341 tourists were selected as the sample of the society. To test thehypotheses, Chi Square, and Factor Analysis were used and the planning touristdevelopment was conducted using SWOT model. The results of this study showthat developing desert tourism and local participation strategy have the mostsignificant effects on attracting tourists. These have a significant role in thedevelopment of the area of the study.
Mahmood Ziaee; Davoud Abbasi Karjegan; Gholamreza Kazemian; Mahdi Karoobi
Abstract
The purpose of this research is to provide the “Three-Dimensional Model of Tehran Tourism Management (TDMTTM)” using a two-stages exploratory mixed method design (qualitative-quantitative). At the first and second stages, content analysis and structural equation modeling have been used, respectively. ...
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The purpose of this research is to provide the “Three-Dimensional Model of Tehran Tourism Management (TDMTTM)” using a two-stages exploratory mixed method design (qualitative-quantitative). At the first and second stages, content analysis and structural equation modeling have been used, respectively. The validity of questionnaire is as content and face validity. Content validity ratio (CVR) and content validity index (CVI) was estimated to be 0.69 and 0.79, respectively. The obtained reliability in Cronbach's Alpha coefficient method is 0.933 and in split of method is 0.0806, respectively. The sample comprises of 400 persons of tourism managers, experts, and professors, from whom the total of 387 valid questionnaires. Were obtaind the The results show that it is necessary to consider structural, environmental, and content factors in designing Tehran Tourism Management Model, and accordingly. “ The Three-Dimensional Model of Tehran Tourism Management (TDMTTM) was developed.”.
Abstract
This study considered the concept of perceived value from an Islamic perspective and examined the effect of perceived value of pilgrimage destination on foreign Muslim tourist satisfaction. This survey is a descriptive type research and 153 samples were selected using convenience sampling method. To ...
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This study considered the concept of perceived value from an Islamic perspective and examined the effect of perceived value of pilgrimage destination on foreign Muslim tourist satisfaction. This survey is a descriptive type research and 153 samples were selected using convenience sampling method. To determine validity, confirmatory factor analysis and for testing hypotheses structural equation modeling was used. The research findings indicated that perceived costs including perceived monetary value, perceived risk, time and effort spent have a negative effect on the tourist satisfaction while perceived benefits including perceived quality, efficiency, emotional value, social value and Islamic physical/ non-physical attributes have a positive effect on tourist satisfaction. The moderating role of Islamic religiosity on the relationship between Islamic non-physical attributes value and tourist satisfaction was high while the role of Islamic religiosity on the relationship between Islamic physical attributes and tourist satisfaction was low.
Mir Mohammad Asadi; Adel Azar; Seyed Ali Naghavi
Abstract
The aim of this study is evaluation and analysis the services quality of selected traditional hotels of Yazd province based on domestic tourists’ perspective. This study is a type of applied research and in terms of research methodology, this is descriptive - survey study. The statistical population ...
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The aim of this study is evaluation and analysis the services quality of selected traditional hotels of Yazd province based on domestic tourists’ perspective. This study is a type of applied research and in terms of research methodology, this is descriptive - survey study. The statistical population of this study consists of two parts. In the first part, in order to identify the factors affecting the services quality of traditional hotels based on the logic of factor analysis models, a sample of 270 domestic tourists who visited Yazd province selected traditional hotels were selected using available sampling. In the second part, in order to measure the importance and performance of the services quality of traditional hotels, 200 domestic tourists who stayed in traditional hotels of Yazd during Nowrouz 1395 were selected by available sampling method to fill the questionnaire. The results of factor analysis showed that 7 factors of hotel physical facilities, sports and recreational facilities, traditional food and beverage, employees’ behaviors, hygiene, traditional spaces inside hotel and rooms, accountability systems, and service delivery are considered as factors affecting services quality. In addition, the results of the importance-performance analysis showed that there is a significant gap between importance and tourists’ perception in 4 factors of sports and recreational facilities, traditional food and beverage, employees’ behaviors, and accountability systems.
Abstract
The purpose of this study is to investigate the effect of customer brand identification on brand equity in hotel services. In this regard after extensive study of literature, a new model was designed. This research is descriptive and of survey type and using available sampling method. The sample size ...
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The purpose of this study is to investigate the effect of customer brand identification on brand equity in hotel services. In this regard after extensive study of literature, a new model was designed. This research is descriptive and of survey type and using available sampling method. The sample size consists of 384 Iranian guests of Abbasi hotel in Isfahan. To analyze the data and test the research hypotheses, structural equations modeling using Smart PLS software has been used. Findings of this research show that customer brand identification has a direct and significant effect on service quality, perceived value and brand trust. Furthermore, service quality, perceived value and brand trust have a direct and significant effect on brand loyalty. Finally, service quality, brand loyalty and
Reza Vaezi; maysam Chekin; Hosein Aslipour
Abstract
Paying attention to policy-making in local sustainable development, will not only strengthen national endogenous economic growth, but also increase employment rates and GDP particularly in the public service sector. In spite of the efforts made in recent years, health tourism has not yet been well placed ...
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Paying attention to policy-making in local sustainable development, will not only strengthen national endogenous economic growth, but also increase employment rates and GDP particularly in the public service sector. In spite of the efforts made in recent years, health tourism has not yet been well placed in the institutional structure of the country and the existing regulations, and it is far from the objective set forth in the vision document, which is to make Iran the first in the field of health tourism among the countries of the region. However, in development programs, the government has always been required, based on its planning, to provide a significant part of the health and medical needs of the country through the export of goods, medical services, and health tourism. The present research tries to answer the following questions by adopting a qualitative approach based on the thematic analysis method, which seeks out the output of the basic, organizing, and inclusive themes related to the research question. The problem is that health tourism in the country faces what challenges in the field of legislation and implementation? What measures did institutions responsible for promoting and developing this sector of the economy take? What challenges and requirements do the experience of successful countries in this field remind us? Research findings indicate that policy-making challenges in this area are divided into four sections: economic challenges, socio-cultural challenges, political challenges and administrative challenges. Among them, in order to promote health tourism status, attention to political and administrative challenges in the policies development phase is more important.
Mahmood Jomepour; Sedigheh Yaghoobifaz
Abstract
An important part of Iran's ecotourism capabilities is located in protected areas however, limited use of this feature has been made to empower the regions. This research seeks sustainable development of the region through the limitation of usable areas and the location of tourism resorts. Therefore, ...
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An important part of Iran's ecotourism capabilities is located in protected areas however, limited use of this feature has been made to empower the regions. This research seeks sustainable development of the region through the limitation of usable areas and the location of tourism resorts. Therefore, using the modified ecological model of land use capability for tourism and its integration with socioeconomic, infrastructural and legal indicators affecting the location of tourism resorts in GIS software, tourism destinations in the central Alborz protected area were located and mapped. The results show that 86.3% of the region has adequate environmental and social power for tourism, 12.1% of which is the best option for ecotourism. The main focus of tourism is around the eastern and northeastern parts of the region. Final destinations are categorized in terms of performance at four levels: local, regional, national, and international. The international level has the most frequency with 80.02 percent
Amir Tayyebi; Kamran Zekavat
Abstract
Recognizing and interpreting the urban spaces as a tourist destination is the main objective of this study, so it can provide a way to modify or repair this mental image by identifying the environmental features involved. This research is one of the first research in this area (urban tourism) that places ...
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Recognizing and interpreting the urban spaces as a tourist destination is the main objective of this study, so it can provide a way to modify or repair this mental image by identifying the environmental features involved. This research is one of the first research in this area (urban tourism) that places urban space as the subject and destination of domestic tourists. This is interpretive research and has used Grounded Theory. Participants of the study included 30 domestic tourists visiting Isfahan urban spaces. Data were collected using a semi-structured interview method. Then they were analyzed based on the structural analysis of the Grounded Theory and according to open, axial and selective coding. The central issue is the mental image of domestic tourists from the urban spaces of Isfahan which is presented in two dimensions of cognitive and emotional with regard to the causative, contextual, and interventionist conditions, strategies, and consequences, the final model was presented.
mohamad javad jamshidi; Naser Barakpur; khalil kalantari
Abstract
In recent decades, urban tourism has led to various spatial evolutions in the holy city of Mashhad. Excessive concentration of key actors of Mashhad urban tourism on the potential of religious tourism caused to the lack of optimal attention to the potential of other types of urban tourism. It is tried ...
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In recent decades, urban tourism has led to various spatial evolutions in the holy city of Mashhad. Excessive concentration of key actors of Mashhad urban tourism on the potential of religious tourism caused to the lack of optimal attention to the potential of other types of urban tourism. It is tried in this research with a descriptive approach, to study spatial effects of urban tourism attractions on Mashhad tourism services. For this purpose, the spatial data of the Mashhad urban database has been used. The results of this study indicate the significant spatial effects of Razavi Shrine on the spatial distribution of tourism services studied in this study. Compared to the Razavi Shrine, other tourist attractions have had a different effect on the spatial distribution of urban tourism services in Mashhad.
Morteza Khazaei Pool; Abolfazl Tajzadehnamin; Hamid Zargham Boroujeni; Mehdi Karoubi
Abstract
This research has two main objectives, the first goal is to provide an entrepreneurial marketing model for the hotel industry in the Islamic Republic of Iran and the second goal is to measure entrepreneurial marketing and its effects on hotel performance. To do this research an exploratory mixed method ...
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This research has two main objectives, the first goal is to provide an entrepreneurial marketing model for the hotel industry in the Islamic Republic of Iran and the second goal is to measure entrepreneurial marketing and its effects on hotel performance. To do this research an exploratory mixed method (qualitative-quantitative) have been used. In the qualitative section, the researcher used qualitative content analysis to develop an entrepreneurial marketing scale and a model. To gather data; in-depth interviews have been used with 20 directors of 3, 4 and 5-star hotels in Tehran. In the quantitative sector, in order to collect data, three questionnaires of entrepreneurial marketing, financial and non-financial performance was used. Accordingly, 48 questionnaires of entrepreneurial marketing and financial performance and 384 questionnaires of non-financial have been gathered. For the validity of the questionnaires, Corrected Item-Total Correlation, content validity ratio, face validity, and confirmatory factor analysis were used and for reliability Cronbach's alpha and composite reliability (Dillon-Goldstein's rho coefficient) were calculated by using the Smart PLS software. The results showed that everything was appropriate. Structural equation modeling was also used to test the hypotheses of the research using Smart PLS software. The results confirm the direct impact of entrepreneurial marketing on financial performance and rejecting the mediating role of non-financial performance in transferring the effect of entrepreneurial marketing on financial performance
Abdolreza Rahmani Fazli; Zhilla Sajjadi; Saber Sedighi
Abstract
The present study analyzes the factors affecting the commodification of rural space in Mahmoudabad county of Mazandaran province. In this study, the descriptive-analytical method was used. The statistical population of the study consisted of 91 villages in Mahmoudabad County according to the Census of ...
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The present study analyzes the factors affecting the commodification of rural space in Mahmoudabad county of Mazandaran province. In this study, the descriptive-analytical method was used. The statistical population of the study consisted of 91 villages in Mahmoudabad County according to the Census of Iran in 2016. Half of the villages were selected randomly. Data collection was done using a researcher-made questionnaire and processing of satellite images in four periods. The validity of the research instrument was evaluated by the opinion of the relevant professors and experts and its reliability was determined by internal consistency using Cronbach's alpha which ranged from 0.76 to 0.94 for various variables indicating the optimality of the questionnaire. SPSS 22 software was used for data analysis. The tests used in this study were frequency test, single sample t-test, and chi-square test. The results show that the weakness of the tax system (withholding tax on vacant and second homes for tourism, withholding tax on profits from the sale of land and housing), the inefficiency of the banking system (high-interest rates), the weakness of government policies to support the manufacturing sector have made the Mahmoudabad tourism environment fragile. The consequences can be drastic changes in land use, expansion of construction and landscape destruction.
mohammad saleh ahmadi; Mohammad Taghi Rahnamaii; Esmaeil aliakbari
Abstract
In any type of tourism trip, there are probably some reasons that, if combined, can be considered as motivational factors for travel. Awareness of these factors and how they affect different stages is essential in planning. Urban development plans in Iran do not have the proper and expected function ...
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In any type of tourism trip, there are probably some reasons that, if combined, can be considered as motivational factors for travel. Awareness of these factors and how they affect different stages is essential in planning. Urban development plans in Iran do not have the proper and expected function for planners, urban managers, and people, and tourism in these plans does not play a significant role. This research seeks to analyze the factors of tourism weaknesses in these projects. Methods: according to the research objectives, this is applied research which used descriptive-analytical method and semi-structured interviews with emphasis on exploratory approach. Results: Based on exploratory analysis, four factors were identified on tourism weakness in urban development plans of Kermanshah province, which include institutional, perspective, structural and managerial factors. Structural equation modeling was used to analyze the data and examine the relationship between factors and determine their contribution. Conclusion: the results of this study showed that the main components of the research have a significant effect on the tourism weakness in urban development plans of Kermanshah province. The structural equation analysis showed that the first factor (institutional) with the critical ratio of 2.159, the second factor (perspective) with the critical ratio of 2.801, the third factor (structural) with the critical ratio of 2.506, and the fourth factor (managerial) with the critical ratio of 2.173, each with the significance level of 0.05 has a significant effect on the tourism weakness in urban development plans of Kermanshah province.
tourism management
Morteza Bazrafshan; Hamid Zargham Borujeni; Mahdi Karobi
Abstract
Organizations are forced to adapt themselves to the ever-increasing advances in knowledge and technology in order to survive in this changing environment. They are to take fundamental measures and changes based on innovation, flexibility, responsiveness, creative redefinition of the market and new opportunities, ...
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Organizations are forced to adapt themselves to the ever-increasing advances in knowledge and technology in order to survive in this changing environment. They are to take fundamental measures and changes based on innovation, flexibility, responsiveness, creative redefinition of the market and new opportunities, and resources to gain a competitive advantage. These changes are focused on effective use of the knowledge-based capital, which is achieved by creating a learning organization. This article is to present a model for transforming hotels into learning organizations. Therefore, by compiling interview questions based on theoretical literature and obtaining experts' opinions with thematic analysis method, indicators and factors of the learning hotel for the Iranian hotel industry is presented. The model is composed of 61 basic concepts, 11 organizing concepts, and 3 comprehensive concepts including the drivers, the factors, and the consequences of the learning hotel.
tourism management
mitra yarahmadi; hamdollah sojasi qedari; Hamid Shayan; siamak seyfi
Abstract
Tourism is a complex system involving multiple stakeholders. When these stakeholders have different perceptions and goals regarding tourism development, conflicts can arise among them in various areas. To achieve sustainable tourism advantages for destinations and tourist satisfaction, we must identify ...
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Tourism is a complex system involving multiple stakeholders. When these stakeholders have different perceptions and goals regarding tourism development, conflicts can arise among them in various areas. To achieve sustainable tourism advantages for destinations and tourist satisfaction, we must identify the conflicts between stakeholders, their causes, and the underlying reasons. This study focuses on examining the issue of conflicts among tourism stakeholders using a combined methodological approach, meta-synthesis, and a multi-criteria decision-making model to comprehensively identify existing conflicts, identify the causes of conflicts in tourist destinations, explain the types of conflicts, and prioritize conflicts. By analyzing 37 existing studies, 30 conflict parameters were identified using the meta-synthesis method, and based on the opinions of 15 tourism experts, prioritization was performed using the fuzzy Delphi method. The results show that parameters such as hindering the development of tourist activities due to environmental regulations, unfair distribution of tourism benefits, and disagreement in allocating incentives and financial rewards to stakeholders are the most important areas of conflict among tourism stakeholders, with conflicting interests and violation of the rights and interests of others being the most important causes.
tourism management
Ali Tizroo
Abstract
In today's dynamic environment, tourism supply chains must be agile, that is, they must be in a position to respond quickly to customer needs. Therefore, the current research was conducted with the aim of prioritizing the basic factors of supply chain agility in the tourism industry of Isfahan city. ...
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In today's dynamic environment, tourism supply chains must be agile, that is, they must be in a position to respond quickly to customer needs. Therefore, the current research was conducted with the aim of prioritizing the basic factors of supply chain agility in the tourism industry of Isfahan city. For this purpose, firstly, by extensively reviewing the subject literature and selecting 43 related articles, 6 factors were identified as factors of supply chain agility. Then, by using DIMATEL technique, prioritization and causal diagram of factors were obtained. The statistical population of this research includes tourism industry experts in Isfahan city who were selected by non-probability (targeted) sampling method and snowball method. A total of 34 DIMATEL technique questionnaires were collected, and based on the results of those factors, competence, social, human resources, information technology, flexibility and sensitivity and responsiveness to the market were given the first to sixth priorities.
abolfazl kazazi; seyed ali marashi
Volume 1, Issue 2 , December 2003, , Pages 5-20
Abstract
The Supply of tourism courses has grown considerably over the past three decades. Such growth has been fuelled by the rapid expansion of the industry and recognition by governments that tourism contributes significantly to local and national economies. The article raises critical questions that tourism ...
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The Supply of tourism courses has grown considerably over the past three decades. Such growth has been fuelled by the rapid expansion of the industry and recognition by governments that tourism contributes significantly to local and national economies. The article raises critical questions that tourism stakeholders need to acknowledge if tourism , both as an industry and as a Iiele of study , is to sustain itself in the long term. To meet the evolving needs of stakeholders , this article proposes that tourism education should become more specialists in nature . The authors farward a three• domain model of tourism education based on generic , functional , and product I market - based themed degree routes. The article outlines a cost I benefig analysis of consideration of tourism education for the key stakeholders and puts forward an action plan for its implementation.
Nader Mazloom Mazloom; Seyed Jalali
Volume 9, Issue 25 , April 2014, , Pages 7-33
Abstract
The tourism policymaking formulated through tourism development acts and national and/or regional comprehensive plans, is an important tool for strategic development of tourism. However, challenges in the execution phase often hinder attaining the stated goals. The present research, as an empirical study ...
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The tourism policymaking formulated through tourism development acts and national and/or regional comprehensive plans, is an important tool for strategic development of tourism. However, challenges in the execution phase often hinder attaining the stated goals. The present research, as an empirical study aims to evaluate and prioritize these obstacles. A total 16 factors were drawn from the previous studies and experts’ views, and hence offered in a questionnaire to senior consultants and experts of Iran Cultural Heritage, Handicrafts and Tourism Organization (ICHHTO) to be prioritized. Findings from Fuzzy TOPSIS showed that improper resource allocation, unclear executive policies, inefficient communication systems, and unsuitable facilities and accommodations are the frontrunner obstacles in the way of proper strategy implementation in tourism industry. : .
Akbar Pourfaraj; Mohammad reza Salehipour
Volume 8, Issue 22 , June 2013, , Pages 7-30
Abstract
Today, world heritage sites have found special importance in the world, and tourists value these sites highly. This study tries to determine and prioritize the factors that matter for European tourists visiting these sites. Using convenience sampling, a number of 207 questionnaires were distributed among ...
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Today, world heritage sites have found special importance in the world, and tourists value these sites highly. This study tries to determine and prioritize the factors that matter for European tourists visiting these sites. Using convenience sampling, a number of 207 questionnaires were distributed among European tourists visiting Naghsh-e-Jahanin Isfahan during Farvard in – ordibehesht of 1391. Results of SEM analysis recognized all the four factors of “service experience”, “service quality”, “monetary costs” and “nonmonetary costs” to have positive significant influence on their overall evaluation index. Also, the factor of “service experience” was shown to have the first priority in the opinions of visitors.
Ali Akbar Amin Bidokhti; Sakineh Jafari; Vahidreza farhadi
Volume 9, Issue 26 , July 2014, , Pages 7-30
Abstract
The purpose of the paper was to test the relationship of communityattachment and community involvement with sustainable tourismdevelopment. The mediating role of perceived effects in local societykashan. Participants were 200 employees (kashan peoples) who wereselected by using simple cluster sampling ...
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The purpose of the paper was to test the relationship of communityattachment and community involvement with sustainable tourismdevelopment. The mediating role of perceived effects in local societykashan. Participants were 200 employees (kashan peoples) who wereselected by using simple cluster sampling method. All of theparticipants completed scales of community attachment, communityinvolvement, sustainable tourism development and perceived effects.Data were analyzed with path analysis model by using LISRELsoftware. Results showed that community involvement had a structuraleffect on sustainable tourism development directly. Communityattachment by mediating perceived benefits had an indirect effect onsustainable tourism development. Also, perceived benefits had a directeffect on sustainable tourism development. Perceived costs had anegative and direct effect on sustainable tourism development.
mahmood ziaee; elmira soltani
Abstract
Global warming caused by excessive consumption of fossil fuels and carbondioxide emissions is becoming the most important environmental issue in theworld. Tourism industry causes 5% of total carbon dioxide and 14% of totalgreen house of the world. Energy consumption in tourism is in direct relationwith ...
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Global warming caused by excessive consumption of fossil fuels and carbondioxide emissions is becoming the most important environmental issue in theworld. Tourism industry causes 5% of total carbon dioxide and 14% of totalgreen house of the world. Energy consumption in tourism is in direct relationwith tourists behaviors. To succeed in changing unsustainable behavior andreinforce sustainable behavior should be aware of the factors affecting it. Thisstudy explores the factors affecting the tourists’ intentions to conduct lowcarbonbehaviors from a Protection Motivation theory perspective. Populationof the study consists of Tehran citizens of district 1, which are selected by multiStage Cluster Sampling. A questionnaire was used to collecte data. Foranalyzing collected data, structural equation modeling was used. Findings showthat variables of tourists “Perceived vulnerability”, “Perceived responseefficacy” and “Perceives self-efficacy” have the most effect on their low carbonbehavioral intention respectively
samanj jahandideh; Hossien khanifar; nargess farzan
Volume 10, Issue 30 , June 2015
Volume 16, Issue 53 , April 2021
