Sedighe Kiani Salmi; Mohammad Reza Boshagh
Abstract
Traditionally, the impacts of tourism can be studied as the social, cultural, economic and environmental impacts. The aim of this study is to provide a model to explain the effects of Rose festival in the county of Kashan. The sample size was calculated based on Cochran method as 200. ...
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Traditionally, the impacts of tourism can be studied as the social, cultural, economic and environmental impacts. The aim of this study is to provide a model to explain the effects of Rose festival in the county of Kashan. The sample size was calculated based on Cochran method as 200. To analyze the data, SPSS22 and AMOS22 were used. The results indicate that, the Rose festival affected in terms of environmental, physical, social and economic. Economic factors, is dedicated as playing the most important role in explaining the effects of Rose festival. Another important factor is the environmental factor that is influenced by Rose Festival and the development of tourism. This factor is accounted for the largest number of variables. Another important factor that is influenced by development of tourism and the Rose Festival is the physicalfactor. The last factor is social. Being of a minimum load factor compares to other factors indicates that the social texture of Kashan resist against change and this area still retains its local identity.
Information systems
Parvaneh Sobhani; Afshin Danehkar
Abstract
Improper recreational activity development can have destructive ecological and economic impacts. Identification and proportionality measurement for the principled and practical implementation of these activities is a suitable solution to reduce their negative impacts on tourism destinations and natural ...
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Improper recreational activity development can have destructive ecological and economic impacts. Identification and proportionality measurement for the principled and practical implementation of these activities is a suitable solution to reduce their negative impacts on tourism destinations and natural ecosystems. Accordingly, in the present study, the recreational activities demanded by tourists in the Hara protected area were identified, and then these activities were investigated according to a list of locational indicators. Spatial distribution of recreational activities in the Hara area demonstrated that due to the land and coastal-marine nature of the requested activities, as well as the topographical and climatic conditions of the area, most of these activities can be implemented in the coastal areas and waters. According to the results, 12 recreational activities from 43 identified activities were selected by tourists, and among these activities, "Visit the forest with a balloon" received the highest score, while the lowest score is assigned to "sunbathing on the coast". In addition, among the 14 spatial indicators, "precipitation intensity" and "suitable time for tourism" have been investigated and analyzed in most recreational activities, while other indicators such as "maximum height above sea level" affect a limited number of activities. On the other hand, the most important indicator in the implementation of these activities is the climate suitable for tourism and favorable weather conditions in this area. In general, the identification and investigation of recreational activities and spatial indicators in tourism destinations, especially in protected areas that have legal prohibitions and biological restrictions for human activities development, is essential and can help in the planning and proper management of these areas.IntroductionToday, tourism activities can play an important role along with economic, social, cultural, and political development to sustain human life. Recreational activities can be an important economic activity, but in case of unsuitable development, it also has destructive ecological and economic impacts. Correct planning for basic and practical implementation of these activities can be effective in reducing their negative impacts. In this regard, one of the most important topics discussed in the management and planning of tourism in natural areas is how to select recreational activities that can be developed and demanded by tourists in these areas. To achieve sustainable development, proportionality measurement and assessment of the environment and recreational activities are necessary and essential before any planning.Materials and Methods To identify recreational activities that can be developed in the Hara protected area based on experts' viewpoints and available documents, a list of recreational activities was prepared. Then 43 recreational activities were identified and presented to tourists in the form of a visual questionnaire to determine their selected activities and prioritize them in the numerical range of 1 to 10. According to Cochran's relationship, the sample size for tourists was determined to be 96. In this regard, by randomly distributing 100 questionnaires among tourists, their demand related to the recreational activities available in this area was identified and surveyed. In the next step, the requested activities were screened and selected. The basic selection of activities in this study is based on more than 10% of the total priorities, which among leisure activities with an average of more than 100 and based on the frequency of the first 3 selections (priorities 1 to 3) have the highest demand among tourists. It should be mentioned that the final score of the activities is also standardized and reviewed according to the highest sum of the priority coefficients. After examining the results of questioning by tourists and summarizing the types of recreational activities in demand in the area, to examine recreational activities, a series of location indicators were presented according to the nature of land and coastal-sea activities. Accordingly, according to the relevant study documents, 14 indicators include; slope, maximum height above sea level, coast type, wind intensity, precipitation intensity, water flow speed, maximum wave height, minimum water depth, maximum water depth, suitable time (comfortable climate), viewing angle, viewing direction, maximum viewing distance, and landscape composition was used for spatial proportionality of leisure activities.Discussion and Results As the results revealed, 12 recreational activities from 43 identified activities were selected by tourists, and among these activities, "visit the forest with a balloon" received the highest score, while the lowest score is assigned to "sunbathing on the coast". In addition, among the 14 spatial indicators, "precipitation intensity" and "suitable time for tourism" have been investigated and analyzed in most recreational activities, while other indicators such as "maximum height above sea level" affect a limited number of activities. On the other hand, the most important indicator in the implementation of these activities is the climate suitable for tourism and favorable weather conditions in this area. Considering the land and coastal-sea nature of the selected activities, as well as the topographical and climatic conditions of the area, the spatial distribution of most recreational activities is usable in the coastal profile and in the coastal areas and waters.Conclusions The results indicated that sustainable tourism development depends on the necessity of studying the ability of recreational activities in demand in the tourist destination. Each recreational activity is affected by a range of spatial indicators and also affects the environment. In general, the identification and investigation of recreational activities and spatial indicators in tourism destinations, especially in protected areas that have legal prohibitions and biological restrictions for human activities development, is essential and can help in the planning and proper management of these areas.
hamid zargam
Volume 1, Issue 2 , December 2003, , Pages 67-94
Abstract
Every Community interested in developing tourism to enhance or divers if ytheir economy wants to know how much good tourism can do for them .While tourism is not the answer to every community's economic challenges, it can provide economic benefits inmany cases. These economic benefits must then be compared ...
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Every Community interested in developing tourism to enhance or divers if ytheir economy wants to know how much good tourism can do for them .While tourism is not the answer to every community's economic challenges, it can provide economic benefits inmany cases. These economic benefits must then be compared to the social, cultural and environmental changes that tourism might bring in order to judge its acceptability in community economic development efforts. Translating visitors pending into economic impacts requires some information about the state or local economy, as well as procedures for dealing with good that visitors purchase at retail establishments. While some economic benefits and costs are very difficult to calculate, total economic impacts can be estimated relatively easily .In this paper a descripition of terms is provided first, next, the formulas
Tourism planning
Farahnaz Abolhassani; Ali Zangiabadi; Alireza Jabbari
Abstract
As a subgroup of health tourism and industry with high potential, medical tourism plays an essential role in the sustainable development of the health tourism industry as a link between the medical and tourism sectors. The present study attempts to identify effective key drivers by examining and analyzing ...
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As a subgroup of health tourism and industry with high potential, medical tourism plays an essential role in the sustainable development of the health tourism industry as a link between the medical and tourism sectors. The present study attempts to identify effective key drivers by examining and analyzing key factors and uncertainties in medical tourism development to present a model to improve the current process of developing medical tourism programs in the Isfahan metropolis. The applied study employed documentary and survey research techniques (cross-impact questionnaire) based on new foresight, analytical, and exploratory methods. The statistical population consisted of 35 urban tourism planning experts, city managers, and tourism researchers (21 managers and experts and 14 researchers) selected by the snowball sampling method. The Delphi method was employed to collect the data. The MicMac software for data analysis used the cross-impact analysis method of variables. The results of the dispersion of the variables in the axis of influence and influence of the factors indicate the system's instability in the development of medical tourism in the studied area. Finally, according to the high direct and indirect impact scores, nine main factors were identified as key drivers in the future development of medical tourism in the Isfahan metropolis.
Mahmood Naderi Bani; Ali Delshad; Fatemeh Mohammadi; Marziyyeh adibzadeh
Volume 10, Issue 29 , April 2016, , Pages 69-93
Abstract
In recent decades, information technology (IT) has become a key element in all aspects of people’s lives, especially in their working and professional lives. Application of IT in various sectors, businesses and organizations and its increasing growth, has provided a special importance for investigating ...
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In recent decades, information technology (IT) has become a key element in all aspects of people’s lives, especially in their working and professional lives. Application of IT in various sectors, businesses and organizations and its increasing growth, has provided a special importance for investigating the effective factors of IT acceptance, especially in hospitality-related businesses. Despite of the essence advantages of IT, accepting and using of it, has encountered with the staff resistance. Therefore, the purpose of this study is to investigate the factors affecting hotel staff acceptance of information technology. Descriptive survey has been determined as the research methodology. The hotels’ staff in Shiraz city have been selected as the statistical population. SPSS20 software and Smart PLS have been used to analyze the collected data. The results showed that such factors as attitudes, common beliefs toward IT and subjective norms have a significant and positive impact on accepting and applying IT.
hamid zargam
Volume 2, Issue 4 , June 2004, , Pages 69-84
Abstract
Our country is blessed with numerous natural thermal spas located throughout the country where a wide range of medical conditions, ailments and disorders can be treated due to the therapeutic properties and quality of the waters used. This article focuses on spa resorts as it is .experienced by tourists. ...
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Our country is blessed with numerous natural thermal spas located throughout the country where a wide range of medical conditions, ailments and disorders can be treated due to the therapeutic properties and quality of the waters used. This article focuses on spa resorts as it is .experienced by tourists. The author has developed a table, based on the application of matrix evaluation techniques. The effort aims to support local and national authorities with a systematic and scientific basis for decision-making. This is exemplified through a Strategic Environmental Assessment of development planning. Also, this database provides a means to objectify present environmental conflicts. This contingency table is composed of physical, socio• economic and biological/ecosystems components. Data are generated from existing maps (e.g. land cover/use maps), statistica data a-id "ielc'work tu enable a pre1iminary impact analysis Statistical computations document significant potential environmertal i--ri:M't :.inrl 11\nc, cover changes in narticular for that within the framework of the economic benefits. implement ability, and necessity, achievements of these countries are compared. In order to undertake sound and sustainable tourism development in the future, and successfully compete in the international tourism market place, the role of the following factors need to be critically examined: Research, The economic impact of tourism, Indigenous components of product delivery in areas of food products, culture, architecture and appropriate technology, the manpower needs of the tourism industry, and Institutional framework.
mehdi kazemi; mahmud reza esmaili; allah yar tiruz abadi
Volume 7, Issue 19 , November 2012, , Pages 69-89
Abstract
This study aimed to identify the encouraging and deterrent forces of the sustainable tourism development in Lorestan province and formulating and prioritize appropriate strategies was done. In this regard, initially deterrent and encouraging forces were identified and prioritized based on ANP method. ...
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This study aimed to identify the encouraging and deterrent forces of the sustainable tourism development in Lorestan province and formulating and prioritize appropriate strategies was done. In this regard, initially deterrent and encouraging forces were identified and prioritized based on ANP method. In the second step with using (PIP) model the most suitable strategies of sustainable tourism development to each of the forces were formulated. Finally in order to prioritize the sestrategies, paired comparisons between the formulated strategies based on research criteria established. The results “job creation” and “property price increasing” respectively were the most important forces among encouraging and deterrent forces. (1-A) strategy with emphasis on efficient and targeted use of increasing incentives to travel between the people in order to the exploit of tourist attractions and products to creating employment and income for the province people as the best strategy is suggested.
Ali Khatami Firouzabadi1; Hossein Askaripoor; Ghasem Bakhshandeh
Volume 8, Issue 23 , November 2013, , Pages 71-96
Abstract
The difference between the Iran’s southern tourism coasts attraction and tourism facilities from one side and varieties of interests of tourists who wants to travel to these coastal lines from another hand increases the anxieties and confusions of tourists in choosing the most favorable tourism ...
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The difference between the Iran’s southern tourism coasts attraction and tourism facilities from one side and varieties of interests of tourists who wants to travel to these coastal lines from another hand increases the anxieties and confusions of tourists in choosing the most favorable tourism coast selection processes. Therefore, the recent project goals with offering travel pattern to south coastal lines collects data from 71 experienced people and 403 tourists chosen by judgmentally selection ,then has compared and ranked the six southern tourism coasts in Iran)Chabahar, Bandar-e Abbas, Kish, Qeshm, Bushehr and Ahvaz( according to attractions and tourism facilities by AHP method and EC software. In achieved pattern, the rank of each coast is determined in different criteria and Kish was known as the best tourism coast, and Chabahar, Qeshm, Bandar-e Abbas, Bushehr and Ahvaz are ranked respectively. At the end, the results were described to tourists, travel agencies and coastal city managers
Samira Pouramraee; Mohammadreza Akbari; Amir Saberi
Volume 10, Issue 31 , September 2015, , Pages 71-84
Abstract
The urban green space is one of the most important elements in urbanmetabolism. Global efforts have been done with the aim of physical environmentconservation related to ecosystems, fauna and flora. Green spaces are made inorder to improve urban ecology and provide a pleasant place for leisure time.The ...
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The urban green space is one of the most important elements in urbanmetabolism. Global efforts have been done with the aim of physical environmentconservation related to ecosystems, fauna and flora. Green spaces are made inorder to improve urban ecology and provide a pleasant place for leisure time.The most important effects of green spaces on cities are reduction of air andnoise pollution, temperature adjustment and increase of air humidity. Othereffects are relative. This study is applied in terms of purpose and descriptive interms of methodology. Data were gathered from both primary and secondaryresearch. To analyze data, One Sample T-test was used. The results showed thatin confidence level of 95%, significance level is smaller than alpha level of 5%.Thus, the Chengery Park can effectively contribute in development of tourismindustry. Then, developing Chengery Park is necessary for responding people’sneeds.
Abstract
The aim of the present study is to explore and examine the effect of emotional intelligence on employee’s performance through the mediating role of emotional labor acting strategies and emotional exhaustion in hotel industry. The statistical population included employees of four and five-star hotels ...
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The aim of the present study is to explore and examine the effect of emotional intelligence on employee’s performance through the mediating role of emotional labor acting strategies and emotional exhaustion in hotel industry. The statistical population included employees of four and five-star hotels in Tehran, from whom 270 individuals were selected using convenience sampling. Data collection instrument was a standard questionnaire in which face validity and Cronbach’s Alfa coefficient were used to get validity and reliability, respectively. Structural equation modeling and LISREL software were used to examine the studied model. The obtained results indicate that emotional intelligence has a significant positive impact on deep acting and employee performance while it has also a significant negative impact on surface acting. Although, Surface acting and emotional exhaustion have a significant negative impact on employee performance , deep acting has a significant positive impact on employee performance
Mansoureh Malekian; Samaneh Pouryazdi
Volume 9, Issue 28 , March 2015, , Pages 73-94
Abstract
Analyzing the effective factors on people's demands, can be help to predict resorts and recreational needs and successful management of such areas. Alavi Park in Qom city can attract many tourists but it lacks developments in constructions and equipment necessary for parks and recreational areas. We ...
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Analyzing the effective factors on people's demands, can be help to predict resorts and recreational needs and successful management of such areas. Alavi Park in Qom city can attract many tourists but it lacks developments in constructions and equipment necessary for parks and recreational areas. We used questionnaire to analyze the affecting factors on outdoor recreation in Alavi Park. Results showed that the correlation between variables was significant for age, marital status, education level, income and motivation, though the correlation coefficient was not significant for gender, job and park accessibility. Most visitors aged between 15-30 years old, married and preferred to use the park in spring, which was expectable with regard to demographics and climate of Qom. Filling the leisure time, rest and relaxation, picnic, entertainments and using children playground were main motivations of the park visitors which was correlated with quantity and quality of facilities in the park.
habib ebrahim pour; mohammad hasan zadeh; vali nemati
Volume 7, Issue 18 , August 2012, , Pages 73-92
Abstract
Organizational citizenship behavior is a type of voluntary behavior that is displayed out of the person’s own willingness, without any extrinsic motivation. This behavior is beyond the predefined duties of the employee and is done for helping out the organization or the customer, and entails no ...
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Organizational citizenship behavior is a type of voluntary behavior that is displayed out of the person’s own willingness, without any extrinsic motivation. This behavior is beyond the predefined duties of the employee and is done for helping out the organization or the customer, and entails no compensation. Existence of people with such behavior in organizations, not only helps accomplishing the organizational goals, but also acts a source of competitive advantage for institutions. The fruit of such behavior in individual level is loyalty of employees to organization and the job. This loyalty in tourism and hoteliering arenas translates into multiple returning of tourists and recommendation of destinations to others. Respecting the importance of organizational citizenship behavior in prosperity of hotels and formation of tourist loyalty, the current research engages in the study of its influence on loyalty of tourists accommodating in 2 and 3 stared hotels of Sarein. The method is descriptive-survey type. Statistical population encompasses the customers, managers and employees of different sections of hotels. Findings of the research revealed that indexes of citizenship behavior influence the tourist’s loyalty by different weights. In the end, some suggestions are provided for the hotel managers.
mahmud jome pour; narges kiyumars
Volume 7, Issue 17 , March 2012, , Pages 73-92
Abstract
In the recent years, tourism has been recognized as one of the prominent strategies of rural development and poverty reduction especially in developing countries, and has been broadly attended by policy makers and practitioners. However, tourism has been an object of severe criticism by researchers and ...
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In the recent years, tourism has been recognized as one of the prominent strategies of rural development and poverty reduction especially in developing countries, and has been broadly attended by policy makers and practitioners. However, tourism has been an object of severe criticism by researchers and practitioners of rural development for being the focus of attentions in excessive and partial ways, lacking roots in development theories. With a critical approach, this research aims to investigate the capitals of Zeeyarat villagers and to evaluate the tourism impacts on the sustainable livelihood development in Zeeyarat village – in Gorgan County, Golestan province. This research is descriptive-analytical in nature using a case study method to investigate the impacts of tourism on the village development. The Time frame of the research is November 2010 until august 2011. Data are derived through various sources such as: questionnaire-based household survey, interviews, observations and secondary sources. Conducting the survey, questionnaires were distributed among 150 rural families which were selected by random sampling from among the total of 575 village households in 2011. Semi-structured interviews were also carried out with 18 individuals. Also two PRA sessions were held in order to obtain more detailed perspectives on tourism experiences in the village and its associated transformations, being a complement to the information obtained from household survey. Afterwards, Content analysis was adopted to analyze the collected data. Predetermined categories and themes employed in the analysis were based on the SLFT framework. In addition, the quantitative data from the questionnaire-survey (related to the livelihoods outcomes or sustainability) were analyzed using the SPSS software version 17.
Ali Delshad; Farzaneh Abohashem Abadi; Iman Ghasemian
Abstract
To ensure the sustainability of tourism development, the use of techniques and practical methods for evaluating sustainability has been considered. The results of previous studies indicate that the relationship and significance of these indexes have ever been considered. Therefore, the purpose of this ...
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To ensure the sustainability of tourism development, the use of techniques and practical methods for evaluating sustainability has been considered. The results of previous studies indicate that the relationship and significance of these indexes have ever been considered. Therefore, the purpose of this research was to identify the indexes of assessing the sustainability of tourism development and determining the priority of each factor, as well. The descriptive-analytical method was used as the research methods. The statistical population included the tourism professors and managers involved in tourism activities. Fuzzy Delphi, Fuzzy Network Analysis Process and Fuzzy DEMATEL techniques have been used to analyze the data. The obtained results have indicated that among the six main factors, the economic factor with a weight of 0.415 is the most important index in measuring tourism sustainability. Also, economic and cultural indexes as the most influential and effective ones have been determined in assessing the sustainability of tourism development, respectively.
Mohammad Masoud Majidifar; Shamsosadat Zahedi; Azizolah Jafari; Seyed Saeid Hashemi
Abstract
Abstract Due to the crucial role of technology in competitiveness and economic growth, the technological capability assessment has been paid attention to by countries in recent years. Applying technology to gain competitive advantage, knowledge, and recognizing the firm's technological capability is ...
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Abstract Due to the crucial role of technology in competitiveness and economic growth, the technological capability assessment has been paid attention to by countries in recent years. Applying technology to gain competitive advantage, knowledge, and recognizing the firm's technological capability is one of the most important key factors in success. Introduction Technological needs assessment is a tool to assess the capabilities required to implement technological priorities. The technology-oriented hospitality industry is one of the important and strategic industries in the world. Materials and methods This study aimed to prioritize technological capability assessment indicators to assess technological capabilities and develop a strategy for the Parsian Chain Hotels. The current research identifies and prioritizes appropriate technological capability assessment indicators according to the hospitality industry due to the importance of assessing technological capabilities and strategy formulation and their relation. Discussion and results The results of this prioritization helped to develop future policies for this hotel. In this regard, according to the literature review, 32 indicators have been identified. According to the mentioned 32 indicators and validity confirmation by experts, 80 questionnaires have been collected after designing the questionnaire. Conclusions After the confidence of questionnaire reliability by Cronbach's alpha test, exploratory factor analysis has been done, and 31 indicators in the shape of 8 factors have been classified and prioritized.
Pejman Alipour; Bahram Kheiri; Abbas Heydari
Abstract
Issue: Customer participation in a wide range of voluntary, active and interactive business behaviors increases the perceived value of the brand. In fact, there is a great deal of empirical evidence to support a general link between customer engagement and customer perceived brand value. However, the ...
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Issue: Customer participation in a wide range of voluntary, active and interactive business behaviors increases the perceived value of the brand. In fact, there is a great deal of empirical evidence to support a general link between customer engagement and customer perceived brand value. However, the concepts of customer engagement and brand value co-creation are significantly multifaceted issues. Therefore, there is an important research opportunity to examine the relationship between different factors affecting the creation of brand value through customer participation. Recognizing this research hypothesis, the present study seeks to identify a set of factors that affect the creation of brand value in various ways through customer participation with a precise and meticulously meticulous approach, and thus, a model for explaining co-creation. Provide brand value in the tourism industry. The lack of comprehensive and multifaceted models on the issue of brand value co-creation in the tourism industry further clarifies the theoretical importance of this paper. At the same time, since the main evidence and information of this research is provided through interviews with tourism industry stakeholders who are fully acquainted with the subject; Therefore, it can be inferred that the proposed model of this research has a good validity.Method: The present study is a fundamental study that has been conducted with the aim of developing and validating the pattern of brand value creation in the tourism industry. From the perspective of data type, the present study has been conducted by mixed method (quantitative-qualitative) and from the perspective of data collection period is in the category of cross-sectional research. The study population in the qualitative section, including marketing and branding specialists in the tourism industry, reached a theoretical saturation with 15 experts. And in a small part, a sample consisting of 311 employees of Tehran hotels has been selected. The main method used in the qualitative part is the data approach of the foundation (grounded theory) and using this method, the main and sub-categories of designing the pattern of creating brand value in the tourism industry have been identified. In the quantitative part, the partial least squares method is used to validate the model. MaxQDA 11 software was used for content analysis and partial minimum squares calculations were performed with Smart PLS 2 software.Discussion and Conclusion: Managers should try to adapt services in the digital context to the needs of the day and with changes, and also by increasing customers' trust in the brand, their service to the services they provide and the conditions they create in the minds of consumers. Raise the brand in the context of e-commerce. The importance of trust in the development of e-business in the service sector has already been mentioned (Das et al., 2019). In this regard, it is necessary for managers of tourism and hotel industry with appropriate activities and investments in marketing in the digital context, setting fair prices and appropriate to the level of service quality, customer participation in programs and social activities with the aim of promoting the brand name in different market segments. Promotional activities such as offering cash discounts, prizes, etc. provide the necessary platform for promoting customer engagement with the brand and managing the brand value of the hotel in the field of e-commerce.
Hossein koohestani; Fatemeh Kazemiyeh; Amir Ali Vazifeh
Abstract
Rural tourism is a part of the tourism market and a source of employment and income, and it can be considered an essential tool for the economic, social, and ecological development of rural communities. The leading research based on the need for long-term planning in the field of rural tourism in Heris ...
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Rural tourism is a part of the tourism market and a source of employment and income, and it can be considered an essential tool for the economic, social, and ecological development of rural communities. The leading research based on the need for long-term planning in the field of rural tourism in Heris City, which is one of the most susceptible regions in the country in attracting rural tourism with various factors, is trying to reach a convincing answer to the question that the key and influencing factors on the future development of rural tourism in the city. Where is Heris? Based on the purpose, this is an applied study, and in terms of its nature and method, it is a descriptive-analytical study based on a prospective approach. Data collection tools included the use of (library) documents and interviews. To calculate validity, content and form validity methods and techniques were used. The reliability rate for "structural effects analysis" was 0.82. The panel of respondents consisted of 30 university professors and planning and development experts. This study identified 21 variables as primary factors and analyzed them with MicMac software. To determine the key drivers effective on the rural tourism approach of Heris City, based on the results of two methods, including "rank of variables in each mode" and "the total effect of variables in all modes," the key and effective factors were selected, which are "use of culture and rural art in presenting designs" and "paying attention to all levels and strata of society in presenting designs."IntroductionMany development planners and policymakers refer to the tourism industry as the central pillar of sustainable development. Rural tourism is also considered a part of the tourism industry, which can play an influential role in developing these areas. As a result, proper planning and identifying the advantages and limitations of rural tourism, will achieve national development and diversification of the national economy. Leading research based on the need for long-term planning in the field of rural tourism in Heris City, which, with various factors, is one of the most susceptible regions in the country in attracting rural tourism, and due to its brilliant historical background and the presence of diverse weather, the scenic attractions have the ability to develop rural tourism. However, due to incorrect planning, it has yet to be successful in this field. According to the stated contents, the present research is trying to reach a convincing answer to the question of the key and influencing factors on the future development of rural tourism in Heris County.Materials and MethodsIn terms of the purpose, this is applied research, and in terms of the nature and method, it is of descriptive-analytical type, based on the prospective approach from the time dimension. According to the existing studies, the methods of obtaining information in the field of economic-social studies can be categorized in different ways. Based on the research objectives, data collection methods, and tools, including using documents, library documents, and interviews. To calculate validity, content and form validity methods and techniques were used so that it was accompanied by the guidance of scholars in this field to determine how well the questions represent the content and objectives of the research. Cronbach's alpha method was used to measure the reliability of the research questionnaire. According to each section, the questionnaire was provided to professors and experts in the mentioned field, and Cronbach's alpha coefficient was calculated in SPSS software. The reliability level for "structural effects analysis" is 0.82. The panel of respondents consists of 30 university professors in the fields of rural and urban planning, regional planning and tourism, social sciences, and economics, as well as planning and development experts, including experts from the Nomadic Affairs Organization, Sports and Youth Administration, Cultural Heritage, Handicrafts and Tourism Organization, East Azarbaijan province, and Heris city. The present study identified 21 variables as primary factors and analyzed data with MicMac software. In the cross matrix, the sum of the row numbers of each factor, the amount of influence, and the column sums of each factor shows the influence from other factors.Discussion and ResultsThe number of 21 influencing variables on rural tourism development in Heris County was selected using the panel interview session. Then, by forming a 21 x 21 matrix, the effects of each index on the other were identified with the number zero to three using the mutual effects analysis method. Then, the matrix results were entered into MicMac software and analyzed to extract the drivers. To structurally analyze the mutual effects of factors on each other, a 21x21 matrix was formed. The filling degree of the matrix is 92.063%, which shows that the selected factors had a large and scattered effect on each other, and in fact, the system was in an unstable state. Out of 385 relationships that can be evaluated in this matrix, 35 relationships are zero, meaning that the factors did not influence on or were not influenced by each other. Eighty-seven relationships have been established on number one, 157 on number two, and 162 on number three.Conclusions What can be understood from the state of the dispersion plane of the effective variables is the state of instability of the system. Most of the variables are scattered around the diagonal axis of the plane. Except for a few limited factors that show that they have a high impact on the system, the rest of the variables have almost the same status. To determine the key drivers effective on the rural tourism approach of Heris City, based on the results of two methods including "rank of variables in each of the states" and "total impact of variables in all states," the key and effective factors have been selected as follows. Utilizing rural culture and art in presenting plans; Attention to all levels and strata of society in presenting plans; Emphasizing intellectual independence and not imitating foreign models in the design of rural tourism projects; Looking at rural tourists as cultural ambassadors; Designing suitable spaces for holding ceremonies and traditional rituals using cultural symbols (designing cultural routes for tourists); and introducing the projects done on different sites in different languages.Therefore, the vital and effective drivers that can be pointed out in this research for the planning approach of rural tourism development in Heris are the factors that emphasize all the studied aspects of the subject.
hamid zargham; moslem shojaee
Volume 3, Issue 9 , August 2005, , Pages 74-90
Abstract
Domestic tourism, with so many negative and positive social, cultural, economic and environmental impacts, is important part of internal travels. Studying tourists' attitudes, motivations and behaviors in destinations is very significant in identifying these impacts and contributes greatly to enhancing ...
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Domestic tourism, with so many negative and positive social, cultural, economic and environmental impacts, is important part of internal travels. Studying tourists' attitudes, motivations and behaviors in destinations is very significant in identifying these impacts and contributes greatly to enhancing the strengths and removing the weaknesses. It also enables the managers to come up with applicable solutions and helps them in decision making. The findings of this article are extracted from 100 questionnaires filled in 3 different locations on Haraz Road on March 2007. This paper tries to outline a profile of the tourists in Mazandaran Province in light of the gathered data.
Zohre Dehdashti Shahrokh; pedram jahedi
Abstract
IntroductionRelying on the distinctive aspects of tourism destinations is a prerequisite for success in the tourism market. Local food and local food culture are typical factors and lasting competitive advantages For tourism destinations because of emulating-oriented problems. The experience of eating ...
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IntroductionRelying on the distinctive aspects of tourism destinations is a prerequisite for success in the tourism market. Local food and local food culture are typical factors and lasting competitive advantages For tourism destinations because of emulating-oriented problems. The experience of eating local food and learning about local food culture in tourism is not a new phenomenon. Still, in recent years the competition in the tourism market has increased its importance. In practice, there are very successful examples of the application of local food tourism in the form of cooking festivals around the world, while not much research has been done in this field (Ellis, 2018). This study aims to identify the elements involved in creating the desired experience in eating local food tourism.MethodThe statistical population of this study is the members of the customer club of a tourism agency located in Tehran, and the sampling method is non-random; the sample size includes two hundred people. This study used the memory-work method for research on elements of desirable local food tourism. The memory-work process has three steps. In the first step, data were collected with an open-ended question: "Briefly describe your most desirable eating local food experience while traveling" (Stone et al., 2018). At this step, respondents must meet four preconditions. These four prerequisites include Narrating a story about a question, narrating in the third person, going into detail, and describing experiences (Crawford et al., 1992); In the second step, coding of the text of the stories must be done. Coding is done to identify the main elements of the subject; And in the third step, the specified components are divided into several categories (Onyx & Small, 2001).ResultsFindings showed that desirable local food tourism elements are divided into three categories: food-related, related to people, and related to the place. Among the identified elements related to food, three elements of fresh food, natural food, and various foods to describe the raw materials used in cooking local food, well-matured food elements to explain how to cook local food. Two elements of hot food and A traditional dish are used to describe how local food is served. Three elements of meat taste, familiar taste, and old taste have been used to describe the taste of the desirable experience of eating local food in tourism. Two elements of rice and bread smell have been used to describe the scent of desirable experience of eating local food in tourism.Regarding the type of food, dairy products are mentioned, directly and indirectly, meat, rice, and bread are mentioned. Among the identified elements related to people, the three elements of ethnicity, ancestors, and acquaintances with the highest repetition rate express a sense of belonging due to past regret in human relationships in the desirable experience of local food tourism. The three elements of friends, spouse, and children describe the sense of belonging that comes from familiarity in human relationships in the desirable experience of local food tourism. The two elements of locals and new people also describe the sense of excitement of meeting new people in human relations in the desirable experience of local food tourism. The element of intimacy indicates the type of relationship that people want in the desired experience of local food tourism. Among the identified elements related to the place: Nature landscape describes visual pleasure; fresh air describes olfactory pleasure; two elements of rain and animal sounds, specifically birds' voice, describe auditory delight; and three elements of rain, cold weather describe tactile pleasure in the desired experience of eating local food in tourism. The six elements of the local house are the table, the rain, the mountains, the forest, and the desert to describe the desirable experience of spending local food on tourism.ConclusionsDue to the climatic diversity of Iran and the diversity of local food culture in Iran, it is expected to identify a wide and scattered range of elements related to the desired experience of local food tourism. The results showed that despite the climatic diversity and regional food culture diversity in Iran, Iranians have very similar ideas about the desired experience of eating local food tourism. The potential to use local food in Creating a sustainable competitive advantage for tourism destinations should be considered by activists in the tourism industry, Due to the climatic diversity of Iran, diversity in the preparation of raw materials, variety in cooking local food in different parts of Iran, and the existence of relatively independent food cultures there.
Mostafa Mohammadi; Morteza Khazaei Pul; Amir khazaei pul
Abstract
The purpose of this study was to analyze the effect of the perception of covid-19 on the entrepreneurial intention of tourism students with respect to the mediating role of the two factors of proactiveness and optimism. The statistical population of this study included all students and graduates of the ...
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The purpose of this study was to analyze the effect of the perception of covid-19 on the entrepreneurial intention of tourism students with respect to the mediating role of the two factors of proactiveness and optimism. The statistical population of this study included all students and graduates of the master's degree in tourism management of Maziar Institute of Higher Education in Royan in two majors of planning and marketing. Due to the epidemic disease situation and lack of face-to-face access to the statistical population, an electronic questionnaire was used on social networks with convenience sampling. Thus, 200 questionnaires without defects were collected, and the structural equation method with PLS software was used to analyze the data. Findings indicated that perception of Covid-19 did not directly affect students' entrepreneurial intent, but the mediating role of optimism in this regard was confirmed. The results also showed that the satisfaction of students' psychological needs directly and significantly affects students' entrepreneurial intention indirectly through optimism. On the other hand, the results showed that optimism about the future situation is a key factor in strengthening the entrepreneurial intent of tourism students, which can reduce the negative effect of the perception of Covid-19. IntroductionEntrepreneurship is a determining factor for economic and social development. Covid-19 is a severe disease caused by a new type of coronavirus first identified in December 2019 in Wuhan, China. The virus spread rapidly around the world. In the field of entrepreneurship literature, the entrepreneurial intention is considered to be the essential prerequisite for creating a business. Many researchers point out that satisfying or not satisfying basic psychological needs depends on the environment in which one lives. Perceptions of the epidemic can affect people's entrepreneurial intent by mentally perceiving risk, limiting positive behaviors, and neutralizing the satisfaction of basic psychological needs. Universities have also taken a step in this direction, and by adopting measures, they have tried to implement the indicators of an entrepreneurial university. They have tried to strengthen and lead students toward entrepreneurship by presenting various programs. Maziar Higher Education Institute, as the second center offering a master's degree in tourism in both planning and marketing in Mazandaran province, also pays serious attention to this issue and seeks to strengthen itself, students, and graduates towards entrepreneurial skills. Therefore, this study aims to identify the effects of the perception of COVID-19 and to satisfy the psychological needs of tourism students regarding their entrepreneurial intent with respect to the two mediating factors of proactiveness and optimism.Materials and MethodsThe present research is applied in terms of purpose and descriptive in terms of nature and method. The statistical population of this research includes all students and graduates of the master's degree program in tourism management of Maziar Institute of Higher Education in Royan in two directions of planning and marketing. Due to the researchers' access to the students of this university as the second center providing master's degree education in tourism management in Mazandaran province, this statistical population was considered for research. Because of the Covid-19 pandemic and the lack of face-to-face access of researchers to the statistical community, the electronic questionnaire was used on WhatsApp social networks as a private message and Instagram (with at least 209 members). This way, the questionnaire link was made available on social networks, and people were invited to answer the questionnaires. Thus, 200 questionnaires without defects were collected and used for analysis. The analysis method was based on structural equations with partial least squares using PLS software.Discussion and ResultsIn this research, eight hypotheses were developed. The hypotheses were tested on the data obtained from the master's degree students in the field of tourism management using related tests and the method of the structural equation using the partial least squares method. The results showed that the variables of psychological need satisfaction and optimism significantly affect students' entrepreneurial intention. However, according to the path coefficient and significant numbers obtained between the variable of perception of Covid-19 and proactiveness on entrepreneurial intention, perception of Covid-19 and proactiveness do not significantly affect students' entrepreneurial intention. The fifth hypothesis of the research is that the effect of perception of Covid-19 on entrepreneurial intention through the proactiveness mediator variable, therefore at the 95% confidence level, the effect of the proactiveness mediating variable on the relationship between perception of Covid-19 and entrepreneurial intention is not significant.Regarding the sixth hypothesis of the research, i.e., the effect of perception of Covid-19 on entrepreneurial intention through the optimistic mediator variable, at the 95% confidence level, the mediating effect of optimism on the relationship between perception of Covid-19 and entrepreneurial intention is significant. Regarding the seventh research hypothesis, i.e., the effect of psychological need satisfaction on students' entrepreneurial intention through the proactiveness variable, at a 95% confidence level, the effect of the proactiveness mediator variable on the relationship between psychological need satisfaction and entrepreneurial intention is not significant. Regarding the eighth hypothesis of the research, i.e., the effect of psychological need satisfaction on students' entrepreneurial intention through the mediating variable of optimism, at a 95% confidence level, the mediating effect of optimism on the relationship between psychological need satisfaction and entrepreneurial intention is significant.ConclusionsPresently, students do not have a negative perception of Covid-19 and are somehow accustomed to it. According to the findings of the descriptive section, they often seek to establish their businesses, especially in the field of online businesses. On the other hand, the mediating role of optimism has a positive effect on the entrepreneurial process and increases the chances of success of a new company. Slowly Thus, although the perception of Covid-19 does not affect students' entrepreneurial intentions, if accompanied by their optimism for the future, it can enhance students' entrepreneurial intent in an epidemic situation and reduce the negative effect of the perception of Covid-19. If students' psychological needs (autonomy, competence, and communication) are adequately met, it can act as an accelerator of entrepreneurial activity and ultimately increase their entrepreneurial intention. In other words, if these needs are met, people are more likely to be consistently involved in entrepreneurial behavior. In fact, having an optimistic outlook on the future is an essential factor, especially in conditions of uncertainty, and it helps a lot to become an entrepreneur in this environment. Given the state of the Covid-19 epidemic, where unemployment is high and job opportunities are limited, entrepreneurship is a solution that can generate higher returns than other alternative employment opportunities. In fact, in a crisis, optimistic entrepreneurs are more likely to believe in the success of their actions and, therefore, more likely to start a new business. As a result, almost two years after the epidemic, e-commerce has created new opportunities that students are aware of and looking to start their online businesses for entrepreneurship.
Iman Raeesi Vanani; Seyed Mohammad Jafar Jalali
Abstract
Tourism is an important industry from different aspects for government, industry, religious groups, anthropologists and tourists. The study of the scientific trend in the tourism sector can increase the knowledge of each group, and ultimately, promotes researchers' awareness of this area and appropriate ...
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Tourism is an important industry from different aspects for government, industry, religious groups, anthropologists and tourists. The study of the scientific trend in the tourism sector can increase the knowledge of each group, and ultimately, promotes researchers' awareness of this area and appropriate decision making of business owners. The purpose of the present research is to investigate the scientific trend of tourism in all Middle Eastern countries, using the text-exploration algorithm of sequence exploration, which was selected as the most reliable scientific database of the world for reviewing articles. The purpose of this research is to investigate the scientific trend of tourism in all Middle Eastern countries, using the text-exploration algorithm of sequence exploration, which was selected as the most reliable scientific database of the world for reviewing articles. For this purpose, the Web of Science database was selected as the world's most authoritative database for reviewing articles. A total of 1141 articles were searched for the word "tourism", taking into account the Middle East countries on the database. Among the various methods for extracting and analyzing scientific trends, the valid method of text mining was selected using the Burst Detection algorithm, and this method is used to analyze and evaluate the extracted papers, which also has significant results. The results of the analysis of the articles show that some scientific areas have more repetition in the title, keywords, and abstracts of international articles which indicates the importance of these areas of science to other areas and the need for more attention to them in the field of tourism.
amirhoseyn shariati; bita yazdani; fereshteh haghighat
Volume 3, Issue 10 , November 2005, , Pages 79-104
Abstract
Present article concentrates on investigation of the effective factors of human resource management on profitability in Isfahan city hotels. Factors such as 1 )human relations; 2)human resource planning; })education; 4)reward's system; 5)performance management; 6)performance evaluation;7)discipline ; ...
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Present article concentrates on investigation of the effective factors of human resource management on profitability in Isfahan city hotels. Factors such as 1 )human relations; 2)human resource planning; })education; 4)reward's system; 5)performance management; 6)performance evaluation;7)discipline ; 8)human resource information system ;9)job design and I O)socialization have been tested. A self• made questionnaire was designed. Its validity was measured with Cronbach coefficient alpha of 89%. Then hypotheses were tasted in a statistical population of 49 persons which 15 were selected as primary sample. The result was a ranking classification of effective factors on customer profitability.
Kobra Bakhshizade; Omid Soleymanzadeh; Mohsen Fakour Yousefabad
Abstract
This study aimed to mapping the thematic networks of hotel guests experience by using text mining technique in 4 star hotel in Tehran city. This research has been done with a qualitative approach and is applied in terms of purpose and descriptive-analytical in terms of data collection method. Research ...
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This study aimed to mapping the thematic networks of hotel guests experience by using text mining technique in 4 star hotel in Tehran city. This research has been done with a qualitative approach and is applied in terms of purpose and descriptive-analytical in terms of data collection method. Research data is collected by using a crawler from the TripAdviser site. The statistical population of this study is all of 4 star hotel in Tehran city. The sampling method in this research is random sampling. To analyze the research data, the first text mining technique is used by RapidMiner software; then theme analysis is used. Thematic network of the research includes six themes as follows: physical environmental experience in the hotel, experience related to the staff in the hotel, social communication experience in the hotel, food experience in the hotel, location experience in the hotel and emotional experience in the hotel.
Maryam Mahmoudi; Mohammad Chizari; khalil kalantari; Abdolreza Roknadin Eftekhari
Abstract
Introduction
As one of the multifunctional agricultural strategies, agritourism refers to farming-related activities carried out on a working farm or other agricultural settings for recreational, tourism, and educational purposes (Arroyo et al., 2013). Despite the suitable conditions in the coastal ...
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Introduction
As one of the multifunctional agricultural strategies, agritourism refers to farming-related activities carried out on a working farm or other agricultural settings for recreational, tourism, and educational purposes (Arroyo et al., 2013). Despite the suitable conditions in the coastal provinces of the Caspian Sea, agritourism activities have not yet developed much in those areas. In this respect, the present study intended to investigate and identify the factors influencing the provision and development of tourism services by gardeners in the coastal provinces of the Caspian Sea, namely Golestan, Gilan, and Mazandaran.
Materials and Methods
The statistical population of this research included all multifunctional and monofunctional gardeners in Golestan, Gilan, and Mazandaran provinces. Using Cochran’s formula, the study calculated the sample size of monofunctional gardeners to be equal to 280 people (N=12004). A stratified random sampling method was to select the samples. Moreover, the research employed the estimation method since there was no valid data on the population size of gardeners providing agricultural tourism services (or multifunctional gardeners). For this purpose, the managers, officials, farmers, and village residents were interviewed, through which the statistical population of multifunctional gardeners was estimated to be 240 individuals. Using the Morgan sampling table, the study calculated the sample size to be 148 participants selected through convenience sampling. A questionnaire was used to collect data. Cronbach’s alpha method was employed to calculate the reliability of the questionnaire. Considering the results of completing 30 pre-test questionnaires in Roknkola village located in Ghaemshahr city, Cronbach’s alpha coefficient was calculated to be higher than 0.7 for all sections of the questionnaire. Finally, the descriptive and inferential statistics (logistic regression test), done by SPSS software, were used to analyze the data.
Results and Discussion
This study showed that the relatively positive attitude of multifunctional gardeners providing agritourism services in their gardens towards agritourism whereas the monofunctional gardeners had a neutral perspective. The levels of knowledge and skills of monofunctional and multifunctional gardeners concerning agritourism development were moderate and high, respectively. According to the results, participation in entrepreneurship training courses, the level of knowledge and skills in agritourism development, entrepreneurial skills and spirit, and gardeners’ attitude towards agritourism explained 66.7 percent of the dependent variable (provision of agritourism).
Conclusion
According the research results, the two variables of age and income level did not significantly affect the prediction of the variable of acceptance and implementation of tourism businesses. In contrast, the farmers’ entrepreneurial knowledge and skills were found to be one of the variables influencing the acceptance and implementation of multifunctional agriculture and diversification of agricultural activities, including the provision of agritourism services. Hence, it is recommended that the entrepreneurial skills of farmers be strengthened as a creative and innovative response to environmental changes, including agricultural multifunctionality. Other recommendations are: Organizing appropriate training courses to strengthen farmers’ skills and entrepreneurial spirit using a balanced combination of human and technical communication skills; providing entrepreneurship education in school, vocational schools, and agricultural colleges in order to introduce and strengthen the concept and spirit of entrepreneurship; training the entrepreneurial workforce in cooperation with Ministry of Education, Ministry of Agricultural Jihad, and non-governmental organizations; establishing a system of incentives (esp. financial incentives) or subsidies for the farmers who have a specific business management plan; and providing financial and monetary funding for the projects with a prerequisite for entrepreneurship education.
Fatemeh Shekari
Abstract
Tourism can both strengthen and undermine national–ethnic identities on the one hand, but on the other hand it can lead to their gradual disappearance. National–ethnic identities also pose a challenge to the rapid homogenization of cultures caused by globalization. In spite of more than five ...
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Tourism can both strengthen and undermine national–ethnic identities on the one hand, but on the other hand it can lead to their gradual disappearance. National–ethnic identities also pose a challenge to the rapid homogenization of cultures caused by globalization. In spite of more than five decades of research on tourism and national–ethnic identity, there is a research gap given the lack of a comprehensive review of the literature. In this respect, the present study aimed to conduct a quantitative literature review using bibliometric analysis. In order to understand the social and conceptual structure of the research field, the study used VOSviewer_1.6.18 software to carry out performance analysis and science mapping of 383 documents indexed in the Scopus database. The findings indicate that in the last decade, heritage tourism (particularly among diaspora and immigrants), the representation of outbound tourists’ national–ethnic identity, and the representation of destinations’ national–ethnic identity through tourism were among the most popular research topics worthy of further consideration in future studies. Introduction Tourism can leave dual effects on national –ethnic identities. Not only can it strengthen the collective national–ethnic identities, but also as one of the drivers of cultural globalization, it can accelerate the disappearance of such identities. In addition, national–ethnic identity poses an obstacle to the rapid cultural homogenization caused by globalization. In spite of more than five decades of research on tourism and national–ethnic identity, there is a research gap given the lack of a comprehensive and systematic review of the literature. To address this gap, the present study aimed to conduct a quantitative literature review using bibliometric analysis. Materials and MethodsThe statistical population of the study consisted of documents in the field of national–ethnic identity and tourism that were indexed in the Scopus database. A systematic search in the Scopus database on December 23, 2021, resulted in 338 records, including journal articles, book chapters, and conference papers with national identity or ethnic identity and tourism in their title, abstract, or keywords. Performance analysis and science mapping using VOSviewer_1.6.18 software were conducted in order to identify the most influential documents, authors, sources, institutions, and countries, and also to understand the social and conceptual structure of the research field. Results and DiscussionThe results showed that research on national–ethnic identity and tourism has significantly increased since 1976, with the most of articles published in 2021. The most influential documents, in order of their normalized citations, were Packer et al. (2019), Park (2010), Wang et al. (2021), and Zhang et al. (2018). The US, the UK, and Australia had the highest number of documents and citations. The most influential authors, in order of their normalized citations, were morais d.b., smith a., bhandari k., and palmer c. Performance analysis also revealed the most influential sources and institutions. Citation analysis could identify the relationships among the most influential publications, and co-authorship analysis revealed the social structure of the research field based on interactions among authors, institutions, and countries. Moreover, co-word analysis revealed the following three clusters: heritage tourism and national identity, ethnic identity, and immigration and cultural identity, which were categorized according to their themes. ConclusionThe findings showed that the last decade has witnessed an increase in the research on heritage tourism among diaspora and immigrants. Additionally, the representation of outbound tourists’ national–ethnic identity and the representation of destinations’ national–ethnic identity through tourism were among the most popular research topics worthy of further consideration in future studies.
