shahram khalilnezhad; omid soleymanzadeh; marzie koraghli
Abstract
Abstract This study aimed to identify the subjective typology of tourists in terms of the meanings of tourism destinations in Shiraz city. This study is applied research in terms of purpose and is descriptive in terms of method. Given the purpose of this research based on identifying the subjective ...
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Abstract This study aimed to identify the subjective typology of tourists in terms of the meanings of tourism destinations in Shiraz city. This study is applied research in terms of purpose and is descriptive in terms of method. Given the purpose of this research based on identifying the subjective typology, the Q method was used. The statistical population of the study consisted of individuals who had at least once traveled to Shiraz. The sampling method in this study was based on Purposive sampling. Data analysis was performed using Q factor analysis. The exploratory Q factor analysis process consists of two steps: extracting the factors and then rotating them so that they can be interpreted. The findings of this study identified seven subjective types for tourism destination meanings in Shiraz; these types of typology were as follows: enthusiasts, collectivists, adventurers, relaxation searchers, self-reflections, differentiators, and reminders. Finally, these extracted mentalities were interpreted. This research provided a practical approach for tourism destination managers and activists in this field and hospitality sector to segment the market based on the meaning of tourism destination. And then each of segment target and marketing plans design.
Davood Ghorbanzadeh; Ehsan Abedi
Abstract
Tourism industry has long been recognized as one of the most vulnerable industries in crises. Health-related crises such as epidemics can have directly significantly negative impact on tourism. Therefore, the aim of this study was to investigate the relationship between secure attachment dimensions, ...
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Tourism industry has long been recognized as one of the most vulnerable industries in crises. Health-related crises such as epidemics can have directly significantly negative impact on tourism. Therefore, the aim of this study was to investigate the relationship between secure attachment dimensions, experiential co-creation dimensions and future experiential intentions among tourists who have traveled to tourist destinations during the outbreak of Covid-19 virus. In order to achieve the goal of the research, a sample of 248 tourists who traveled to tourist destinations during the outbreak of the Covid-19 virus was selected in the convenience method and using an online questionnaire distributed on social networks related to tourism. The present research, in terms of practical purpose, and the method of collecting data is survey data and is considering the relationship between variables, correlation with emphasis on structural equation modeling. The results of testing hypotheses, using SPSS and Smart PLS 3.0 software, indicate that secure attachment has a positive effect on the experiential trust of tourists. At the same time, experiential trust affects the tourist's experiential commitment and experiential connection with the destination. Finally, the results showed that experiential commitment is the most important antecedent for tourists' experiential intentions in the future. The results will assist tourism operators in developing and implementing market-orientated service strategies to increase secure secure attachment and experiential co-creation in order to enable tourists to have future intentions to experience the destination during the COVID-19 outbreak.
Mohamad Taghi Toghraee; Zahed Shafiei; Mahnaz Doosti-Irani
Abstract
The purpose of this study is an investigation of the impact of each dimension of perceived quality of urban transportation services in Isfahan on the satisfaction of domestic tourists. In terms of purpose this is applied research and in terms of method, this is descriptive-correlative research. The present ...
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The purpose of this study is an investigation of the impact of each dimension of perceived quality of urban transportation services in Isfahan on the satisfaction of domestic tourists. In terms of purpose this is applied research and in terms of method, this is descriptive-correlative research. The present study is a combination of library and field research. The statistical population of the study consisted of domestic tourists of Isfahan on Nowruz 2017. The inclusion criterion was the usage of urban transportation. In order to collect data, the convenience sampling method was used. The results showed that to achieve tourist satisfaction it is necessary to increase the quality of services. It was also found that tourists are not satisfied with the urban transportation of Isfahan in any dimension. Therefore, according to the impact of different dimensions of service quality on tourist satisfaction, it is necessary to focus on improving responsiveness, empathy, reliability, tangible items, economic efficiency, and guarantee, respectively.
Azarnoush Ansari; ali asadi
Abstract
The aim of this study is to evaluate the tourist loyalty through data miningapproach. The study has exemined 880 domestic tourists who have stayed inmore than one night in four and five star hotels of Isfahan in spring and summer2014 and 2015. SPSS and Clementine12 was used for data analysis.Also,Mixture ...
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The aim of this study is to evaluate the tourist loyalty through data miningapproach. The study has exemined 880 domestic tourists who have stayed inmore than one night in four and five star hotels of Isfahan in spring and summer2014 and 2015. SPSS and Clementine12 was used for data analysis.Also,Mixture Algorithm PSO-KM was applied for tourism clustering.The resultsshowed that tourists can be classified in two categories. The first category havea high average in length of communication with tourism and travel recency andthe cost and frequency of travel are less than average. Therefore, the customersare loyal and uncertain. The second category has a high average in travelrecency and the length of communication with tourism, cost and frequency oftravel is less than average. Therefore the customers are new and uncertain.
mehdi karubi; sahand bani kamali; hoda monadi
Volume 7, Issue 19 , November 2012, , Pages 91-116
Abstract
Shopping is one of the most important activities for tourists. The purpose of this study is to describe and predict tourist shopping route choice behavior in Tabriz historical bazaar. A model of tourist shopping behavior is estimated to investigate differences in route choice behavior of various types ...
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Shopping is one of the most important activities for tourists. The purpose of this study is to describe and predict tourist shopping route choice behavior in Tabriz historical bazaar. A model of tourist shopping behavior is estimated to investigate differences in route choice behavior of various types of tourist shoppers. The results indicate that shopping supply and accessibility, some physical characteristics, and the history of the route followed are important factors influencing route choice behavior. Furthermore, it can be concluded that shopping motivations, familiarity with the area and planning of the route, affect tourist route choice behavior. The model allows investigating the effects of environmental characteristics on route choice behavior and assessing various future planning scenarios, such as changes in physical aspects of links in the downtown area, or changes in supply of shops.
mirza hasan hoseyni; azam sazvar
Abstract
Tourism industry, due the fundamental role it has in the national economic growth, is one of the most sensitive industries to the quality issue. Also, identification of the level of tourists’ quality perception is the first step towards realizing tourists’ satisfaction goal and ultimately ...
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Tourism industry, due the fundamental role it has in the national economic growth, is one of the most sensitive industries to the quality issue. Also, identification of the level of tourists’ quality perception is the first step towards realizing tourists’ satisfaction goal and ultimately reaching a sustainable economy. This study attempts to shed light upon the gap between perception and expectation of foreign tourists visiting tourist attractions of Yazd. A total number of 270 questionnaires were distributed randomly to the tourists, 259 number of which were returned and collected. Our questionnaire was based on Narayan scale with ten dimensions, possessing approved reliability and validity. Results of the Mann-Whitney statistical test revealed that there exists a significant gap between respondent’s perceptions and expectations in the dimensions of information, price, hygiene, facilities, value for money, food, and security. For a better understanding of tourists’ needs, Kano model was taken advantage of. QFD results proposed 13 service elements that if applied, could lead to a better perception of quality among Yazd foreign tourists.
hamid zargham; banafsheh atrsaai
Volume 4, Issue 11.12 , May 2006, , Pages 81-100
Abstract
The purpose aims tostudy the craft purchase behavior of European tourists in Isfahan and identify the determinants factors of this activity. lnthis study, tourists' purchase is based on the three- dimensional, conceptual model of Oh(2007). This model shows the relationship among demographic attributes, ...
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The purpose aims tostudy the craft purchase behavior of European tourists in Isfahan and identify the determinants factors of this activity. lnthis study, tourists' purchase is based on the three- dimensional, conceptual model of Oh(2007). This model shows the relationship among demographic attributes, travel features, destination's environmental/ contextual characteristics and rourists' expenditure on handicrafts. The relation between the first three factors and tourists' expenditure on handicrafts in Isfahan has been analyzed via inferential statistics and the items of each of those variables have been ranked according to their relation with the expenditure. Tourists· craft purchase preferences have been prioritized using descriptive statistics and their expenditure has been ev aluated.
mehdi kazemi; neda sohrabi nejhaad; mehrdad hamrahi
Volume 3, Issue 10 , November 2005, , Pages 35-52
Abstract
Numerous authors have pointed out the influence of trained and skillful human resource on tourism development. the aim of this paper is to, evaluate the quality of in-service training programs in tourism industry based on CIPP model in Fars Province. This model has four dimensions in eluding Context, ...
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Numerous authors have pointed out the influence of trained and skillful human resource on tourism development. the aim of this paper is to, evaluate the quality of in-service training programs in tourism industry based on CIPP model in Fars Province. This model has four dimensions in eluding Context, Input, Process and Output.The data is obtained from a survey applied to a sample of 253 trainees from a 1480 population who attended the training programs over a period of 5 years between 2000 and 2005.T-tests were used to evaluate data. Finding demonstrated that each dimension of the model had high quality but they were rather different. So a number of recommendations are made to improvement the in-service programs.
