The Effect of Value Orientations on Friendly Environmental Tourism Behavior Using the Value-Belief-Norm and Expectancy Theories among Tourists Visiting Darband and Darakeh

Yazdan Shirmohammadi; Ghazaleh Darabi; Zainab Hashemi Baghi

Volume 15, Issue 50 , June 2020, , Pages 221-252

https://doi.org/10.22054/tms.2020.37757.2147

Abstract
  This study integrates the theory of values ​​of the belief in the stern norm and the theory of expectation, and seeks to determine the model of the environmental behavior of tourists who are busy and dying. The statistical population of the study is tourists in Dareh and Durand in Tehran. In this ...  Read More