Mehrnaz Alizadeh; roozbeh mirzaei; Philip Pearce
Abstract
lthough much research has been done on destination branding, the study of destination personality remains limited. The purpose of this study is to investigate the destination personality of Iran and to examine the relationship between destination personality and behavioral intentions of international ...
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lthough much research has been done on destination branding, the study of destination personality remains limited. The purpose of this study is to investigate the destination personality of Iran and to examine the relationship between destination personality and behavioral intentions of international tourists using the Aaker model (1997). The statistical population of this study is Iran’s international inbound tourists. The research questionnaire was distributed randomly among sample members. From a total of 420 questionnaires, 407 questionnaires were analyzed. The findings of the exploratory factor analysis and multivariate regression analysis indicate that tourists ascribe personality characteristics to destinations and that the perceived destination personality of Iran in the eyes of international tourists has three dimensions: hospitality and culture, sincerity, and vibrant.
Mohammad Reza Rashidi; Hamid Zargham Broujeni; Mohammad Taghi Mirtorabi
Volume 9, Issue 27 , October 2014, , Pages 93-115
Abstract
AbstractThis study aims to find the Astro-Tourism potentials and to identify the strategies required for development of this kind of tourism in Iran. The research method which is used in this survey is different regarding different aims we are looking for. It is functional according to the purpose, field ...
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AbstractThis study aims to find the Astro-Tourism potentials and to identify the strategies required for development of this kind of tourism in Iran. The research method which is used in this survey is different regarding different aims we are looking for. It is functional according to the purpose, field study according to the control degree and measurement and descriptive according to the data collecting strategy. Therefore, the method is descriptive-analytic which the required data has been collected and analyzed by distributing the questionnaire and observation. Subsequently, inferential statistics including factor analysis has been used to achieve the aim of this research. The samples of this research were 206 persons were choices from amateurs, professionals and especially tourism experts in sky/star observation tours that were selected by Judgmental sampling. The data and methods of achieving descriptive and inferential statistics, including factor analysis using SPSS software were used. In this study, the questionnaire was composed of total of 35 variables. While considering these variables and ranking them, 7 factors identified by factor analysis. These factors involve 5/00 development infrastructure, 4/18 professional astronomy infrastructure, 3/88 ecological and geographical area/zone, 2/61 physical infrastructure of tourism, 2/43 safety and security, 2/00 preparing particular observing situation, 1/97 recreational tourism infrastructure
