Gholamreza Kazemian; Omid Ali Kharazmi; Mostafa Mojaver Jourabchi
Abstract
The image of the city, which is one of the basic prerequisites of urban brand building, is composed of various aspects. These aspects can include architecture and urbanism, traffic and transport infrastructure, monuments, environmental features, range of services, culture, economic and science and technology ...
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The image of the city, which is one of the basic prerequisites of urban brand building, is composed of various aspects. These aspects can include architecture and urbanism, traffic and transport infrastructure, monuments, environmental features, range of services, culture, economic and science and technology characteristics of the city. Together, these factors create an overall image of the city in the minds of residents and tourists, affecting their attitudes and behavior in different contexts. Among these behaviors is the choice of travel time for tourists. In this research, this impact has been examined and investigated, to see whether is it possible to make the time travel of the city closer to the desired distribution of time by means of the modifications made to the image of the city, in other words, to counteract the seasonal phenomenon of tourism? Based on the results of a questionnaire analysis distributed among 392 tourists in Mashhad city, it was found that among the dimensions of the image of the city, the promotion of the two dimensions of "economy and commerce" and "environment" can have the greatest impact on balancing the time distribution of travel throughout the year and tackling the seasonality phenomenon.
Mohammad Javad Jamshidi; Nasser Barak Pour; Khalil Kalantari
Abstract
Excessive attention to the potentials of religious tourism in Mashhad has led to the unbalanced distribution of tourism services. The goal of the present research is to investigate the effects of the political economy of Mashhad religious tourism on the unbalanced distribution of tourism services. In ...
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Excessive attention to the potentials of religious tourism in Mashhad has led to the unbalanced distribution of tourism services. The goal of the present research is to investigate the effects of the political economy of Mashhad religious tourism on the unbalanced distribution of tourism services. In order to achieve this goal, the unbalanced distribution of tourism services in Mashhad is firstly explained based on the Mashhad urban database. Then, by interviewing people familiar with the political economy of Mashhad, the effects of religious tourism's political economy on the uneven distribution of tourism services are explained. The findings of the study indicate the role of religious tourism actors and the political economy conditions prevailing in religious tourism in intensifying the focus of tourism services around the holy shrine of Razavi. Of the most important research strategies, the establishment of integrated tourism management, the preparation of a comprehensive urban tourism plan in Mashhad and the promotion of the level of participation of private sector investors and civil society in the context of Mashhad's political economy can be noted.
